Is digital the future of medicine?
World of DTC Marketing
DECEMBER 4, 2020
SUMMARY: McKinsey estimates that global digital-health revenues—from telemedicine, online pharmacies, wearable devices, and so on—will rise from $350bn last year to $600bn in 2024. Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors.
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