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HCP’s use of social media: the good and the not so good

World of DTC Marketing

million other healthcare professionals worldwide, including medical students, residents, nurses, and more,45 Medscape is the largest news site for HCPs around the world, . physicians, 90% of fourth-year medical students, and 45% of all nurse practitioners and physicians’ assistants are issues. Reaching 730,000 physicians and 1.9

Nurses 294
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Novartis hails digital strategy as profits hold up during pandemic

pharmaphorum

Novartis has said that its investment in digital technology has helped it to ride out the worst of the pandemic, although sales of some of its newly-launched products have been affected by a fall in prescriptions and hospital visits. billion and profits growing 2% to just over $3 billion. Some products have been affected, however.

Doctors 111
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How to Reduce Your Chance of Medication Errors

Triage Cancer

Lastly, nurses can give a patient the wrong medication, or give a medication at the wrong time. Share this list with your doctors – they often don’t know what other doctors prescribe. Tell your doctors about any medication-related allergies and/or side effects. Medication Issues at Home. Write this information down.

Nurses 97
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Omnichannel strategies to revolutionize the healthcare professional experience

pharmaphorum

Consultants, doctors, and nurses are overworked, stressed, and tired. Simply blitzing doctors and consultants with as much information as possible fails to drive engagement when many healthcare professionals struggle to stay on top of the information required to excel in their day-to-day jobs.

Doctors 59
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Three pillars of post-pandemic launch excellence

pharmaphorum

Achievement, meaning commercial performance in the context of sales uptake, as measured by the IQVIA sales audits. There remains a difference between a launch being approved and commercially available, and IQVIA uses its MIDAS sales audits to evaluate the latter.

Sales 95
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Adapting Customer Engagement Strategies to the COVID Landscape

Pharma Marketing Network

In office/in person sales promotion, the staple of pharmaceutical company activities, is simply not possible today with interactions reduced to the sporadic video or to telephone engagement. Doctor visit dynamics are also changing as virtual calls replace in-office activities. Retooling Team Skills for Greater Success.

Sales 98
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Utilising real-time data to improve customer engagement

pharmaphorum

” To stay relevant, sales reps need to have accurate, up-to-date information about their audience, stand out among competitors in the crowded digital space, and make their communications more impactful. . “For example, they might want to talk to a nurse, a patient advocate or a digital influencer.

Sales 105