Doctors Pharma Companies Pharma Production 
World of DTC Marketing
DECEMBER 28, 2020
Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Let’s be clear about pharma product websites. In short, online health seekers aren’t finding compelling reasons to ask for your product on your website. Some are, but most aren’t.
World of DTC Marketing
APRIL 5, 2022
What is the definition of a successful pharma product launch? Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. This is a massive issue for most big pharma companies because it often takes weeks of meetings to make even small changes.
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World of DTC Marketing
MAY 31, 2022
Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. Part of that online experience is going to the pharma product website, but too many marketers feel that is a good indication that people will ask for their product. They’re not.
World of DTC Marketing
JUNE 24, 2021
Pharma TV ads drive people online to search for more information. Safety pages on Pharma product websites continue to have high utility. Only requirement in TV ads should be for “boxed” products. Most are smart enough to go online or get more information before asking their doctor about/for the drug.
Fossil Remedies
JANUARY 16, 2020
When you own a PCD franchise company , you aim to attain maximum profitability. For that, you need to reach as many doctors as possible who will endorse your products. Since the competition is fierce, your success depends on conveying and convincing doctors about the effectiveness and quality of your products.
World of DTC Marketing
APRIL 1, 2021
Where does pharma’s responsibility in this area? Most people who go to pharma product websites already have a health problem and they are looking for solutions. Yes, pharma is filling a need of the market but should they also remind patients that some chronic health issues are in their control?
pharmaphorum
JANUARY 8, 2021
The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.
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