World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. As of today the only pharma company that is laying off salespeople is Genetech.

Branding 223

Branding Pharma Companies Doctors Doctor 223

World of DTC Marketing

APRIL 23, 2021

The politics of working with a major pharma company can be a difficult challenge. Just when you think you have broken through, pharma marketing, people rotate, leave, or get promoted, and the process is pushed back three or four steps. The other change that agencies need to push is the idea that product websites are alive.

Pharma Companies 188

Pharma Companies Doctors Doctor Marketing 188

World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

Doctor 180

Doctor Doctors Pharma Companies Vaccine 180

World of DTC Marketing

AUGUST 9, 2021

86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. HCPs don’t necessarily want pharma trying to sell products via social media. Doximity was flagged for having anti-vaccine information.

Nurses 294

Nurses Marketing Pharma Companies Production 294

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

Branding 238

Branding Pharma Companies Marketing Production 238

World of DTC Marketing

JANUARY 26, 2022

Further, 62% of HCPs said that the most significant area where pharma representatives can add value is, by understanding the needs of HCPs and sharing only relevant content with them to make the interactions more insightful. At the same time, marketing emails are among the top 5 channels used by pharma companies to engage HCPs.

Marketing 202

Marketing Pharma Companies Production Drugs 202

World of DTC Marketing

OCTOBER 4, 2021

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. Yesterday 60 Minutes aired a segment from a former Facebook Product Manager who said that Facebook was aware of misinformation but chose to leave it in their algorithms because it led to more engagement.

Branding 224

Branding Marketing Pharmacy Pharma Companies 224

World of DTC Marketing

JULY 14, 2021

Last week I had a chance to review a creative brief submitted to an agency to launch a new product. 1ne: Pharma companies are forcing out older, experienced employees. 2wo: Talented marketing people don’t want to work in pharma because of the culture. It was one of the worst briefs I have ever read. Pure fantasy.

Pharma Companies 253

Pharma Companies HR Branding Marketing 253

World of DTC Marketing

MAY 13, 2021

” 62% of physicians agree that the info pharma companies provide on third-party websites for healthcare professionals “are always ads” for their products, and only one in three (34%) trust the information pharmas provide on these websites. What about physician social media sites? This is a really thorny issue.

Marketing 173

Marketing Pharma Companies Branding Doctors 173

Pharmaceutical Technology

MARCH 17, 2023

This is partly due to the differing business models used by pharma companies and digital therapeutic developers. Lastly, wellness products can address symptoms, but do not manage and treat them, he adds. But creating a combined product is tricky from a regulatory perspective, says Sørensen.

Production 278

Production Development Pharma Companies Marketing 278

World of DTC Marketing

MAY 31, 2022

Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. Part of that online experience is going to the pharma product website, but too many marketers feel that is a good indication that people will ask for their product. They’re not.

Marketing 179

Marketing Branding Pharma Companies Pharma Production 179

World of DTC Marketing

JANUARY 1, 2022

2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. 3hree: Pharma will increase its spending in digital, but a lot of the money will be wasted. Invest in product websites with content and usability studies.

Marketing 244

Marketing Doctors Doctor FDA Approval 244

World of DTC Marketing

JULY 21, 2022

patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S. consumers” trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. DTC marketers seem to ignore this data.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

JANUARY 14, 2021

Pharma Executive says “just as HCPs are being forced to embrace telemedicine, pharma companies are also being forced to embrace virtual interactions with HCPs. Identifying what makes an engaging e-detail interaction is a critical step for pharma companies – and the time to make these adjustments is now.

Marketing 180

Marketing Pharma Companies Sales Doctors 180

World of DTC Marketing

JUNE 24, 2021

Pharma TV ads drive people online to search for more information. Safety pages on Pharma product websites continue to have high utility. Only requirement in TV ads should be for “boxed” products. Most are smart enough to go online or get more information before asking their doctor about/for the drug.

Doctors 165

Doctors Doctor Production Drugs 165

pharmaphorum

OCTOBER 7, 2020

Better management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver. But according to OpenData’s general manager Rebecca Silver, the industry is often challenged with having accurate data on the doctors and the organisations they work for. C-suite taking notice.

Pharma Companies 144

Pharma Companies Sales Doctors Doctor 144

Fossil Remedies

JANUARY 16, 2020

When you own a PCD franchise company , you aim to attain maximum profitability. For that, you need to reach as many doctors as possible who will endorse your products. Since the competition is fierce, your success depends on conveying and convincing doctors about the effectiveness and quality of your products.

Doctor 52

Doctor Doctors Pharma Companies Marketing 52

World of DTC Marketing

DECEMBER 22, 2020

In 2020, there should be over 592 million daily app downloads, and a survey by Gallup revealed that nearly half (45%) of Americans have at least tried digital health products such as fitness trackers or mobile health apps.Indeed, 1 in 5 (20%) have tried or are using both fitness trackers and apps. Blood sugar or diabetes tools.

Doctors 230

Doctors Doctor Branding Development 230

World of DTC Marketing

AUGUST 10, 2021

There is a HUGE opportunity for pharma companies to help sort through all the misinformation and talk to patients as people, not sales targets. It’s reasonable to believe that, because of the COVID surge, people are once again putting off some treatments and canceling appointments with their doctors.

Production 180

Production Pharma Companies Doctors Doctor 180

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. gross domestic product. Today, just as many people trust retailers and digital companies to help manage their personal health as they do health care providers.18. health care spending reached $3.7 Why does this happen?

Pharma Companies 230

Pharma Companies Doctors Doctor Production 230

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey.

Pharma Companies 212

Pharma Companies Vaccine Vaccination Drugs 212

World of DTC Marketing

JANUARY 26, 2021

But let’s start at the beginning… 1ne: What’s the purpose of your product website? Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. What do I mean by engagement? 3hree: What about paid media online?

Branding 180

Branding Production Marketing Pharma Companies 180

World of DTC Marketing

APRIL 16, 2021

While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. The other issue, which is the elephant in the room, is the failure of so many product websites to be optimized with new content while unused content remains unused.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

APRIL 6, 2022

Challenges await, and there isn’t one set of guidelines for every product category. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. 4our: Do they regularly go to their doctor and have a specific HCP they trust?

Marketing 196

Marketing Sales Pharma Companies Doctors 196

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Just a few decades ago Baddi was a town of dust. The land was dull and there were next to zero companies there. We have a vast network of customers throughout the nation who trust us for our quality and affordable products.

Pharma Companies 40

Pharma Companies Production Manufacturing Generic Drugs 40

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

Marketing 98

Marketing Doctor Doctors Pharma Companies 98

World of DTC Marketing

APRIL 1, 2021

Where does pharma’s responsibility in this area? Most people who go to pharma product websites already have a health problem and they are looking for solutions. Yes, pharma is filling a need of the market but should they also remind patients that some chronic health issues are in their control?

Pharma Production 144

Pharma Production Production Pharma Companies Doctors 144

World of DTC Marketing

APRIL 7, 2021

Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Second, they have to recruit people who understand the balance between helping patients and selling products. Rising costs are unsustainable despite the talk about virtual visits.

Vaccine 162

Vaccine Vaccination Doctors Doctor 162

pharmaphorum

MARCH 11, 2021

According to analysts from Jefferies, several pharma companies could stand to benefit with products that could help with issues such as mental health, lung scarring, kidney disease and heart failure.

Sales 105

Sales Production Pharma Companies Doctors 105

pharmaphorum

FEBRUARY 3, 2022

India’s Dr Reddy’s Laboratories has joined the growing list of pharma companies that are looking to tap into the market for medical cannabis, buying German developer Nimbus Health for an undisclosed sum.

Licensing 119

Licensing Licensing Marketing Medicine 119

pharmaphorum

JANUARY 24, 2022

For its part, IBM has said that the Watson for Oncology product has been improving year-on-year as the AI crunches more and more data. ” Watson Health offers a range of other services of course, including tools for genomic analysis and running clinical trials that have found favour with a number of pharma companies. .”

Radiology 111

Radiology Marketing Genomics Genome 111

Fossil Remedies

SEPTEMBER 23, 2022

PCD Pharma Franchise is a popular business model. It is a business arrangement in which a pharma company offers the rights of marketing and distribution to its franchise partner. The pharma company thus expands its business and reaches new regions. First is product quality. Impressive product list.

Pharma Companies 52

Pharma Companies Production Licensing Licensing 52

Pharmaceutical Technology

MARCH 24, 2023

The US biosimilar approval pathway has been considered very narrow and biosimilars are also not immediately granted interchangeable status, which allows biosimilars to be substituted for the reference product. Many pharma companies hold extensive patent protections and have ongoing patent litigation cases.

FDA Approval 147

FDA Approval Marketing Manufacturing Sales 147

pharmaphorum

JANUARY 6, 2021

Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that – it’s decades old pill-like logo has been replaced with a DNA double helix that it says reflects its commitment to breakthrough science.

DNA 116

DNA Branding Vaccine Vaccination 116

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

Branding 116

Branding Doctors Doctor Compliance 116

Pharmaceutical Technology

NOVEMBER 2, 2022

Nowadays, it is an active choice many pharma companies and service providers are taking. The generation of this ‘real-world evidence’ after the commercialisation of pharmaceutical products is becoming increasingly important and often leads to new insights in the medical community. Best of both worlds.

Medicine 130

Medicine Doctors Doctor Marketing 130

World of DTC Marketing

JUNE 22, 2021

(New York Times ) If you spend any time reading pharma PR releases, you’ll see over and over again corporate managements stressing the importance of the shareholder. When a new drug is derailed the first thing that pops out is the effect on the company’s stock price, not patients.

Drugs 156

Drugs Medicine Pharma Companies Doctors 156