Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed.

Compliance 52

Compliance Branding Doctors Doctor 52

Pharma Marketing Network

FEBRUARY 19, 2025

How can pharma marketers craft high-performing email marketing campaigns while staying compliant? The key lies in personalization, strategic segmentation, and strict adherence to industry regulations. Regulatory-Friendly Communication : Unlike social media ads, emails offer controlled messaging that aligns with compliance regulations.

Compliance 72

Compliance Marketing Branding Regulation 72

pharmaphorum

JANUARY 24, 2022

. “The cost of developing a new drug is extortionately high,” said Landray, adding that a very large proportion of those costs is in phase 3, and that means many promising therapies may never be taken forward by pharma companies.

Trials 97

Trials Drugs Clinical Trials Clinical Trials 97

pharmaphorum

DECEMBER 21, 2020

A year ago, the names Moderna and BioNTech were known mainly to those who followed biotech and pharma dealings. But the tragic events of 2020 have meant these companies have become household names as their trailblazing mRNA vaccines became the first to be approved by regulators against the COVID-19 scourge.

Vaccine 111

Vaccine Vaccination Doctors Doctor 111

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

Branding 116

Branding Doctors Doctor Compliance 116

pharmaphorum

SEPTEMBER 28, 2020

The webinar discussed findings of exclusive surveys showing the continuing medical education (CME) needs of doctors and shone a light on where physicians are going for their learning needs amid the COVID-19 pandemic. Building knowledge and confidence with digital education.

Doctors 105

Doctors Doctor Pharma Companies Clinical Trials 105

Pharma Marketing Network

FEBRUARY 5, 2025

For pharma marketers, these platforms provide an efficient way to reach doctors, caregivers, and patients while complying with strict regulations. By integrating first-party data (from pharma companies) and third-party healthcare data , programmatic advertising ensures ads reach the right audience at the right time.

Marketing 52

Marketing Compliance Branding Pharma Companies 52

Pharma Marketing Network

OCTOBER 1, 2024

Introduction to Pharma Marketing Strategies Pharma marketing strategies encompass a range of activities aimed at promoting pharmaceutical products to healthcare professionals and consumers. Pharma marketing is unique due to its highly regulated environment, making it crucial for companies to balance promotional efforts with compliance.

Marketing 52

Marketing Pharma Companies Regulation Production 52

Pharma Marketing Network

FEBRUARY 5, 2025

With millions of healthcare professionals (HCPs) and patients active on platforms like LinkedIn, Twitter, Facebook, and Instagram, pharma brands can no longer afford to stay silent. Effective social media strategies allow pharma companies to: Build trust with HCPs and patients. Pharma brands can: Join relevant hashtags (e.g.,

Marketing 52

Marketing Branding Compliance Pharma Companies 52

pharmaphorum

OCTOBER 5, 2021

The time of individuals relying entirely on face-to-face interaction with their doctors is long past. Although junior doctors may be more digitally native, it is possible that there will be more widespread adoption in experienced medical professionals, because they understand the medical and patient end value better.

Doctors 132

Doctors Doctor Marketing Development 132

Pharma Marketing Network

FEBRUARY 19, 2025

But pharma marketing isnt like regular advertising. So, how can pharma companies leverage digital advertising strategies to maximize reach while staying compliant ? This guide breaks down the best practices, compliance challenges, and innovative tactics to help pharma marketers optimize their digital ad campaigns.

Compliance 52

Compliance Branding Regulation Marketing 52

pharmaphorum

MARCH 12, 2021

While the ABPI code can often make pharma companies cautious about interacting with patients, Bryan noted that the Association has launched a sourcebook to guide companies on how to work with patients and patient organisations in a productive and compliant way. .” Our young persons’ advisory groups are busier than ever.”.

Trials 132

Trials Research Pharma Companies Clinical Trials 132

pharmaphorum

NOVEMBER 30, 2022

The biggest gathering of pharma companies in Europe right now on the commercial side, the Veeva Systems Summit permits the sharing of best practices and of new ideas. Facts that they gleaned included: Across Europe, only 52% of HCPs will accept a visit from a pharma company (i.e. Veeva is equally ‘super excited’.

Life Science 98

Life Science Pharma Companies Sales Marketing 98

pharmaphorum

JANUARY 7, 2021

The California-based company has signed a non-exclusive license with Pfizer to supply its 89Zr CD8 Immuno-PET agent, which can be used to image CD8 T cells in cancer patients. Equally important to the company is the safety data gathered as the technology is used as the pharma companies use it to guide development of cancer immunotherapies.

Immune Response 53

Immune Response Doctors Doctor Pharma Companies 53

pharmaphorum

JANUARY 6, 2021

The regulator said it wanted more long-term safety and efficacy data from the REGENERATE study before making a final decision on the drug, which had been expected to be the first entrant into a likely multi-billion dollar market niche. billion annually if approved.

Gene Silencing 52

Gene Silencing Regulation Pharma Companies Trials 52

Pharma Marketing Network

OCTOBER 25, 2024

For pharma marketing executives , reaching audiences in meaningful, personalized ways has never been more critical. But with complex regulations, fast-evolving digital tools, and the challenges of building trust, it’s tough to know where to start. Innovations in Pharma Marketing Innovation drives the pharma industry forward.

Marketing 52

Marketing Compliance Branding Engineer 52

Find Me Cure

SEPTEMBER 2, 2020

Low levels of trust in Pharma companies combined with a lack of sufficient understanding of the clinical trial process, broken communication between all parties involved, and the complicated language of medical research are the ingredients to a lot of skepticism on the part of patients. .

Clinical Research 97

Clinical Research Research Clinical Trials Clinical Trials 97

pharmaphorum

FEBRUARY 25, 2022

Pharma companies are now household names, having been thrust into the public’s consciousness after dominating the headlines through the pandemic. It is a pertinent case of what could limit pharma’s future growth and highlights resistance to a future in which pharmaceutical companies take up a greater share of patient care.

Life Science 98

Life Science Vaccine Vaccination Pharmacy 98

Creogenic Pharma

FEBRUARY 17, 2021

Franchise Company. Growth of Pharma Franchise: With the rise in competition, it has truly become demanding for new businesses to enter the present pharmaceutical production marketplace. Growth of PCD Pharma Franchise. Distributor ? Wholesaler ? Get Started with. Lowest Price. 250+ Products. Best Service. Best Quality.

Pharma Companies 52

Pharma Companies Production Manufacturing Marketing 52

Pharma Marketing Network

NOVEMBER 6, 2024

As consumers become increasingly digital-savvy, pharma companies need to revolutionize their approach. With new platforms and evolving regulations, it can feel overwhelming. Resource: Check out Pharma Marketing News for patient-centric content ideas. Using Influencers and KOLs Influencers aren’t just for beauty brands.

Marketing 52

Marketing Compliance Branding Regulation 52

Pharma Marketing Network

FEBRUARY 27, 2025

So, how can pharma companies use content marketing to engage HCPs and patients effectively ? By focusing on meaningful narratives, pharma brands can humanize their messaging and build lasting trust. Creating content that is informative, engaging, and compliant with industry regulations. Lets dive in.

Branding 52

Branding Marketing Compliance Pharma Companies 52

Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 The Evolution of Healthcare Advertising 3 Top Healthcare Advertising Strategies 4 Harnessing Digital for Pharma Success 5 Conclusion Introduction Healthcare advertising has never been more dynamic, especially in the pharma world. How can pharma companies personalize their campaigns?

Marketing 52

Marketing Branding Compliance Engineer 52

pharmaphorum

APRIL 1, 2021

In the past couple of years, Turbine worked with a number of big pharma companies, including Bayer, and has also started building its own pipeline, including a target delivering new biological insight in PARP inhibitor resistance. “We

Bioinformatics 123

Bioinformatics Drugs Development Scientist 123

Pharma Marketing Network

NOVEMBER 7, 2024

With a competitive landscape and ever-evolving regulations, having effective pharmaceutical marketing strategies is crucial for pharma companies looking to stand out. Understanding HCP Needs It’s easy to assume that doctors and healthcare providers want just the latest drug updates. But the reality is more complex.

Marketing 52

Marketing Compliance Branding Regulation 52

pharmaphorum

JULY 9, 2021

Digital technologies are proving their value by allowing for better care, improved adherence and a more connected ecosystem between doctors, patients and pharma. And by joining up pharma and healthcare, these tools can create an ecosystem where the two sectors are working together to put the patient at the centre of care, he says.

Doctors 69

Doctors Doctor Marketing Development 69

pharmaphorum

APRIL 27, 2022

“The reps didn’t tend to have appointments so often with these doctors. “We’ll find newer and novel ways to engage with our customers, whether it’s advertising on their computers, social media, or whether it involves regulation and guidelines changing even further to understand this new weird world we live in.”

Marketing 116

Marketing Sales Production Development 116

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Products that fall under Gastro segment come under the category of PPIs or Proton Pump Inhibitors. Such category of products regulates the level of stomach acids and help to provide relief against indigestion and burns. Are You a Retailer ?

Production 40

Production Manufacturing Pharma Companies Doctors 40

The Pharma Data

MAY 14, 2021

Description: In this 8 Episode Diabetes-Fighting Series, I get to meet several doctors, nutritionists, current and former diabetics, from the around the world. As you read the book you will learn the signs and symptoms, the complications, and how a doctor diagnoses and monitors and treats patients with type 2 diabetes.

Doctors 52

Doctors Doctor Insulin Production 52

Intouch Solutions

APRIL 11, 2024

Commercial : Improved experience and communication between patients and doctors. Medical Information Chatbots: Since 2020, all market analyses have demonstrated that in the New Normal, healthcare professionals require engagement from Pharma Companies not solely through push strategies but also through pull approaches.

Compliance 52

Compliance Marketing Drugs Pharma Companies 52

WCG Clinical

JUNE 4, 2024

Right now, you know, observational studies, as they’re called, or natural history studies, entail academic centers setting up sites, and then patients will go at an interval of three months or six months or a year depending on the disease and answer a set of questions that, a doctor or physician will will provide to them.

Research 52

Research Clinical Trials Clinical Trials Doctors 52

Pharma Marketing Network

NOVEMBER 4, 2020

Tom (AC): Yeah and we’ve worked in regulated space is pretty much from day one I’m sitting in the alcohol tax in the UK and Germany in the US and the US Embassy working with a bunch of brands in which is folio. Can you tell me a little bit about the challenges you faced? RJ (PMN): Fascinating stuff.

Branding 52

Branding Marketing Regulation Production 52

XTalks

OCTOBER 1, 2020

In the beginning, I always thought I wanted to be a doctor, but then I felt it was very depressing, particularly at that time and in that particular field. So, I [decided] to go into research rather than be a doctor and see patients [such as that] young, beautiful life that you could do nothing about it.”.

Scientist 52

Scientist In-Vitro Research Life Science 52

pharmaphorum

OCTOBER 19, 2022

Content has always been created for specific usages, such as a website, email, or a leaflet that a rep would hand to a doctor,” Hyland states. Whereas now it’s about completely changing how people think about content and allowing companies to create it upfront. The key, of course, is to ensure these are approved for multiple use.

Life Science 97

Life Science Compliance Production Pharma Companies 97

pharmaphorum

DECEMBER 21, 2021

Additionally, the work being done within Rare Disease networks, formed of specialty sites, pharma companies, CROs, researchers, and other stakeholders, can all benefit from the value generated by real world genomic data, as outlined by panellist Dr Joanne Hackett, Head of Genomic and Precision medicine at IQVIA. Headway being made.

Development 98

Development Genomics Genome Drugs 98

pharmaphorum

SEPTEMBER 1, 2020

Another military man in the drugs business was Edward Robinson Squibb, who as a naval doctor during the Mexican-American war of 1846–1848 threw the drugs he was supplied with overboard due to their low quality. Thalidomide and the development of drug safety regulation and monitoring. George Merck on the cover of Time magazine.

Medicine 145

Medicine Insulin Drugs Pharmacy 145

pharmaphorum

MAY 25, 2022

Organisations are increasingly aware that the needs and priorities of patients, rather than their doctors, should be their driving force. It stands to reason – products that reflect the needs of the people who take them are more likely to be valued, both by the people who take them and the regulators who approve them.

Development 98

Development Pharma Companies Production Doctors 98

The Pharma Data

MAY 13, 2021

WITHOUT doctors, physical therapists or chiropractors. Our Unique Solution Has Been Featured All Over The Media, From Hallmark, The Doctors, Atlanta Live & Arizona Midday…. I Have A Doctorate In Pharmacy, But Everything I Learned About Pain Relief In Pharmacy School Is Dead Wrong! And then got my Doctor of Pharmacy (Pharm.

Production 52

Production Pharmacy Doctors Doctor 52