World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Let’s be clear about pharma product websites. In a click-stream analysis earlier this year, I found that over 90% of online health seekers used other health websites to research treatments.

Doctors 296

Doctors Doctor Production Marketing 296

World of DTC Marketing

AUGUST 23, 2020

Medscape conducted some research in May to find out. Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . Of course Medscape used this research as a self-promotion to show increases in their online metrics. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

World of DTC Marketing

SEPTEMBER 15, 2021

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office.

Doctors 199

Doctors Doctor Production Pharma Companies 199

World of DTC Marketing

JULY 14, 2021

1ne: Pharma companies are forcing out older, experienced employees. 2wo: Talented marketing people don’t want to work in pharma because of the culture. 3hree: Pharma-only agencies have forced out people who created great campaigns and replaced them with people who are too anxious to make a name for themselves.

Pharma Companies 253

Pharma Companies HR Branding Marketing 253

World of DTC Marketing

MAY 13, 2021

” 62% of physicians agree that the info pharma companies provide on third-party websites for healthcare professionals “are always ads” for their products, and only one in three (34%) trust the information pharmas provide on these websites. Manhatten Research Taking The Pulse 2017. But what about online? 2017 study.

Marketing 173

Marketing Pharma Companies Branding Doctors 173

World of DTC Marketing

NOVEMBER 16, 2021

They expect and want more from HCPs and pharma companies. 5ive: People are interacting with their doctors in new ways. There is no longer a need to go to the doctor to ask for an Rx renewal. They are also overwhelmed with data, and there are trust issues around the sources of data.

Marketing 253

Marketing Doctors Doctor Sales 253

World of DTC Marketing

APRIL 5, 2022

Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. Pharma marketers spend countless hours developing PowerPoints and getting approval for tactics, but they need specific listening metrics to pivot quickly if their plans aren’t effective.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

OCTOBER 4, 2021

A year ago, Facebook was making a hard charge to get the pharma business. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing.

Branding 224

Branding Marketing Pharmacy Pharma Companies 224

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Also, one message to ALL doctors sold not make sense. 100 percent of U.S. 100 percent of U.S.

Doctors 180

Doctors Doctor Sales Marketing 180

World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. The research showed that patients wanted to understand how the drug works and the potential side effects.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

JULY 21, 2022

From an in-depth analysis of metrics for several clients, including research with audiences, DTC TV ads are doing a good job driving awareness. I have been developing, for clients, a patient journey map from awareness to asking for an Rx based on research with current customers. DTC managers are often surprised by the results.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

DECEMBER 22, 2020

81 percent of American adults have a smartphone, according to Pew Research but we must remember there is a huge difference between “health (wellness) apps and apps that focus on specific health conditions” The global mHealth app market is growing fast and expected to reach $111 billion by 2025. Blood sugar or diabetes tools.

Doctors 230

Doctors Doctor Branding Development 230

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? healthcare system significantly declined during the pandemic , along with their confidence in the leaders and executives at the healthcare organizations employing them, according to a report from the nonpartisan research group NORC at the University of Chicago commissioned by the ABIM Foundation.

Pharma Companies 212

Pharma Companies Vaccination Vaccine Drugs 212

Find Me Cure

SEPTEMBER 2, 2020

As part of our patient advocacy efforts, at FindMeCure we are dedicated to creating a bridge between patients and the world of clinical research. This includes spreading clinical trial awareness, connecting patients to the trials they are interested in but also speaking up about the issues in the clinical research industry. .

Clinical Research 97

Clinical Research Research Clinical Trials Clinical Trials 97

World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. .” The hype around telehealth has followed a projected pattern. from 2020 to 2027.

Doctors 193

Doctors Doctor Marketing Compliance 193

World of DTC Marketing

AUGUST 10, 2021

SUMMARY : Falsehoods have been shown to spread faster and farther than accurate information, and research suggests that misinformation can have negative effects in the real world, such as amplifying controversy about vaccines and propagating unproven cancer treatments.

Production 180

Production Pharma Companies Doctors Doctor 180

World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Most HCPs said pharma companies are increasingly providing education on how to better treat patients remotely and help them manage their conditions in light of COVID-19.

Marketing 173

Marketing Sales Pharma Companies Doctors 173

Pharmaceutical Technology

MARCH 17, 2023

This is partly due to the differing business models used by pharma companies and digital therapeutic developers. To do that, the company would need to do clinical research that features both therapies, he adds. According to Wasden, the interests of digital therapeutics developers and pharma companies can also clash.

Production 278

Production Development Pharma Companies Marketing 278

World of DTC Marketing

APRIL 7, 2021

Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Government funding contributed to research associated with all 210 new drugs approved by the U.S. Rising costs are unsustainable despite the talk about virtual visits.

Vaccination 162

Vaccination Vaccine Doctors Doctor 162

World of DTC Marketing

APRIL 16, 2021

While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. All of our agencies also had access to all of our research. QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Pharma continues to ignore a content strategy and the power to use content to be a leader in the health category. Challenge #1 – DIGITAL MARKETING.

Marketing 196

Marketing Sales Pharma Companies Doctors 196

pharmaphorum

MARCH 15, 2022

The shift to virtual alone has already had a profound impact on all conference stakeholders: medical societies themselves, doctors, patients, commercial partners, and professional conference organisers (PCOs). Doctors want a choice. Part 2 will assess possible scenarios for 2022 and beyond. Lessons learnt 2020-2021. yes; and 15.7%

Doctors 105

Doctors Doctor Cardiology Allergies 105

pharmaphorum

SEPTEMBER 29, 2020

Apple’s latest ad campaign for its Apple Watch makes much of its ability to monitor health functions – but researchers are concerned it may encourage people to seek medical attention prematurely. That included six out of 21 patients (15%) who had received a specific alert from the Apple Watch, according to the researchers.

Pharma Companies 122

Pharma Companies Doctors Doctor Regulation 122

pharmaphorum

DECEMBER 15, 2021

For their parts, patient advocates share survey results with drug companies or recruit patients and caregivers to speak about the nature of their diseases and existing treatments. Second—and closely related to the first transformation—patient centricity requires new kinds of relationships between industry and patient advocacy groups.

Pharma Companies 145

Pharma Companies Development Medicine Drugs 145

pharmaphorum

MARCH 12, 2021

Speakers at the NIHR’s recent virtual event for the pharma industry discussed best practices for bringing patient insights into research. They’re not having to travel to speak to researchers in person anymore,” he said. Likewise, we’ve got greater flexibility in being able to do research at a time of their choosing.

Trials 132

Trials Research Pharma Companies Clinical Trials 132

pharmaphorum

AUGUST 9, 2022

billion for research into the disease, which represents a fraction of the overall spend dedicated to learning more about cancer’s development in humans and in the creation of new treatments. Research published this year suggests that the incidence of Europeans dying from cancer is likely to increase by 32% in 2040, compared to 2020.

Drugs 111

Drugs Doctors Doctor Pharma Companies 111

pharmaphorum

AUGUST 2, 2022

There is hope among researchers and drug developers that hepatitis C treatment innovations can be leveraged to find a cure for hepatitis B. This may be due to lack of access or problems preventing patients from visiting doctors such as mistrust of healthcare systems or mental health issues. DOWNLOAD THE FULL ARTICLE HERE.

Pharma Companies 105

Pharma Companies Doctors Doctor Drugs 105

pharmaphorum

APRIL 12, 2022

Cate Evans, SVP group director, strategy at Havas Media Group, and Nick Lapolla, research director at MedSurvey tell us about a two-phase research study the companies recently performed to understand a patient’s prescription journey and who influences prescription-based decisions. Influential individuals.

Nurses 98

Nurses Branding Marketing Research 98

World of DTC Marketing

JANUARY 26, 2021

Ask a diabetes patient which pharma company is the leader in diabetes therapy? You’re likely to hear a whole range of answers because no company has moved forward with content that ensures they become the standard for online diabetes patients. 2wo: What’s the relationship between TV DTC and a product website?

Branding 180

Branding Production Marketing Pharma Companies 180

pharmaphorum

JANUARY 24, 2022

Protas will design and run smart clinical trials through collaborations with charities, foundations, academic research teams and industry partners, and will take on both repurposed and experimental drugs. “It’s not about making money from the trials, it’s about driving public health benefit,” he told the BBC.

Trials 97

Trials Drugs Clinical Trials Clinical Trials 97

pharmaphorum

DECEMBER 7, 2021

For 55% of pharma respondents and 47% of service providers, a contributing factor is their lack of insight into what HCPs actually value in terms of the content, channels, formats, etc. For those, EPG Health’s report , The Gaps Between HCP demand and Pharma Supply of Medical Information , will provide some answers.

Life Science 105

Life Science Pharma Companies Branding Marketing 105

World of DTC Marketing

JUNE 22, 2021

(New York Times ) If you spend any time reading pharma PR releases, you’ll see over and over again corporate managements stressing the importance of the shareholder. When a new drug is derailed the first thing that pops out is the effect on the company’s stock price, not patients.

Drugs 156

Drugs Medicine Pharma Companies Doctors 156

Fossil Remedies

SEPTEMBER 23, 2022

PCD Pharma Franchise is a popular business model. It is a business arrangement in which a pharma company offers the rights of marketing and distribution to its franchise partner. The pharma company thus expands its business and reaches new regions. You can ask the opinion of expert doctors as well.

Pharma Companies 52

Pharma Companies Production Licensing Licensing 52

pharmaphorum

SEPTEMBER 28, 2020

The webinar discussed findings of exclusive surveys showing the continuing medical education (CME) needs of doctors and shone a light on where physicians are going for their learning needs amid the COVID-19 pandemic. He said: “They do have a responsibility towards educating healthcare professionals on the correct use of their drugs.”.

Doctors 105

Doctors Doctor Pharma Companies Clinical Trials 105

Pharma Marketing Network

OCTOBER 23, 2024

That’s where pharma market research comes in. Whether you’re launching a new drug or competing with established brands like Humira or Jardiance , market research provides the insights you need to succeed. But how exactly does pharma market research work, and why is it so essential for marketing professionals?

Marketing 52

Marketing Research Branding Production 52

pharmaphorum

OCTOBER 11, 2022

So, historically – certainly pre-2000 – if you look at the way prescription drugs were communicated, it was very tightly controlled: it was pharma companies speaking to doctors and the doctor would speak to the patient and tell them what they thought the right solution was,” he said.

Medicine 98

Medicine Pharma Companies Doctors Doctor 98

pharmaphorum

OCTOBER 5, 2021

The time of individuals relying entirely on face-to-face interaction with their doctors is long past. Although junior doctors may be more digitally native, it is possible that there will be more widespread adoption in experienced medical professionals, because they understand the medical and patient end value better.

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Doctors Doctor Marketing Development 132