World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. interactions with pharmaceutical company employees by video call/conferencing during the previous 7 days, the same rate as a month earlier. The Challenges for Pharma. no pharmaceutical reps).

Marketing 173

Marketing Sales Pharma Companies Doctors 173

World of DTC Marketing

AUGUST 9, 2021

A leading pharma company recently sponsored a series of Q&A around the use of their new cancer drug. HCPs rely more on their laptops and tablets, but the last thing they want is pharma busting down the door to sell their products. Social media targeted at HCPs is also a great way to educate physicians.

Nurses 294

Nurses Marketing Pharma Companies Production 294

pharmaphorum

OCTOBER 7, 2020

Better management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver. But according to OpenData’s general manager Rebecca Silver, the industry is often challenged with having accurate data on the doctors and the organisations they work for. C-suite taking notice.

Pharma Companies 144

Pharma Companies Sales Doctor Doctors 144

World of DTC Marketing

APRIL 5, 2022

What is the definition of a successful pharma product launch? Usually, it’s reaching a certain sales level within a specified time, but that metric is not relevant anymore. Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes.

Branding 203

Branding Marketing Pharma Companies Doctor 203

pharmaphorum

MARCH 9, 2021

Nearly 70% of HCPs are now digital natives, with no interest in going back to pre-COVID sales engagement methods. To thrive in this environment, pharma needs to move from ad-hoc and reactionary digital transformation to long-term ‘digital excellence’, says Veeva’s Sebastien Noel. Pre-COVID, pharma was mostly pushing product messages.

Sales 131

Sales Doctor Doctors Marketing 131

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. consumers” trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. DTC marketers seem to ignore this data. It’s not more T.V.

Marketing 266

Marketing Drugs Pharma Companies Doctor 266

World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Pharma DTC marketers should develop personas for their target audience that tells us who they are like: 1ne: Where do they go for medical information online?

Marketing 196

Marketing Sales Pharma Companies Doctor 196

Fossil Remedies

JANUARY 16, 2020

When you own a PCD franchise company , you aim to attain maximum profitability. For that, you need to reach as many doctors as possible who will endorse your products. Since the competition is fierce, your success depends on conveying and convincing doctors about the effectiveness and quality of your products.

Doctors 52

Doctors Doctor Pharma Companies Marketing 52

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

Marketing 100

Marketing Doctor Doctors Pharma Companies 100

World of DTC Marketing

APRIL 7, 2021

Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Online health seekers are often lost and confused with an abundance of health information, which has led to a heavier reliance on their doctors for recommendations and advice.

Vaccine 162

Vaccine Vaccination Doctor Doctors 162

pharmaphorum

MARCH 11, 2021

According to analysts from Jefferies, several pharma companies could stand to benefit with products that could help with issues such as mental health, lung scarring, kidney disease and heart failure. For kidney disease AstraZeneca, FibroGen, GlaxoSmithKline, Novartis and Travere could see sales increase.

Sales 105

Sales Production Pharma Companies Doctor 105

World of DTC Marketing

AUGUST 10, 2021

There is a HUGE opportunity for pharma companies to help sort through all the misinformation and talk to patients as people, not sales targets. It’s reasonable to believe that, because of the COVID surge, people are once again putting off some treatments and canceling appointments with their doctors.

Production 180

Production Pharma Companies Doctor Doctors 180

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Just a few decades ago Baddi was a town of dust. The land was dull and there were next to zero companies there. Are You a Retailer ? Distributor ? Wholesaler ? Get Started with India's No.

Pharma Companies 40

Pharma Companies Production Manufacturing Generic Drugs 40

pharmaphorum

FEBRUARY 3, 2022

India’s Dr Reddy’s Laboratories has joined the growing list of pharma companies that are looking to tap into the market for medical cannabis, buying German developer Nimbus Health for an undisclosed sum.

Licensing 119

Licensing Licensing Marketing Medicine 119

pharmaphorum

AUGUST 20, 2020

Shares in Teva were down sharply this week after the US Department of Justice filed a complaint that the company paid illegal kickbacks to patient groups to boost sales of its multiple sclerosis drug Copaxone (glatiramer). The allegation is that Teva’s subsidiaries Teva Pharmaceuticals USA Inc. and Teva Neuroscience Inc.

Generic Drugs 115

Generic Drugs Sales Pharmacy Pharma Companies 115

pharmaphorum

MARCH 15, 2022

The shift to virtual alone has already had a profound impact on all conference stakeholders: medical societies themselves, doctors, patients, commercial partners, and professional conference organisers (PCOs). Doctors want a choice. Part 2 will assess possible scenarios for 2022 and beyond. Lessons learnt 2020-2021. yes; and 15.7%

Doctors 105

Doctors Doctor Cardiology Allergies 105

Pharmaceutical Technology

MARCH 24, 2023

Many pharma companies hold extensive patent protections and have ongoing patent litigation cases. In addition, insurers’ contracting practices can help preserve the sales of brand-name drugs. Patients may be reluctant to switch to biosimilars and doctors may have limited incentives to choose biosimilars.

FDA Approval 147

FDA Approval Marketing Manufacturing Sales 147

pharmaphorum

JUNE 23, 2021

Pharmaceutical sales and marketing operations have been forced to follow a steep learning curve as they adjust to operating within the rapidly evolving and hugely changed landscape caused by the pandemic. Physicians didn’t want to see sales reps that were just delivering useless messages, stated Edouard.

Life Science 102

Life Science Doctor Doctors Sales 102

pharmaphorum

JANUARY 24, 2022

The sale also marks a retreat from healthcare for the tech giant, which is remarkable given that it once said it viewed health as second only to financial services market as a market opportunity.

Radiology 111

Radiology Marketing Genome Genomics 111

World of DTC Marketing

JANUARY 26, 2021

Ask a diabetes patient which pharma company is the leader in diabetes therapy? You’re likely to hear a whole range of answers because no company has moved forward with content that ensures they become the standard for online diabetes patients. 2wo: What’s the relationship between TV DTC and a product website?

Branding 180

Branding Production Marketing Pharma Companies 180

World of DTC Marketing

JUNE 22, 2021

(New York Times ) If you spend any time reading pharma PR releases, you’ll see over and over again corporate managements stressing the importance of the shareholder. When a new drug is derailed the first thing that pops out is the effect on the company’s stock price, not patients.

Drugs 156

Drugs Medicine Pharma Companies Doctors 156

pharmaphorum

DECEMBER 15, 2021

Dialogue requires humility on the drug company’s side—accepting that sometimes we are wrong about matters we think we understand—and trust on the patients’ side that representatives of large, for-profit entities really have come to listen.

Pharma Companies 145

Pharma Companies Development Medicine Drugs 145

pharmaphorum

NOVEMBER 30, 2022

The biggest gathering of pharma companies in Europe right now on the commercial side, the Veeva Systems Summit permits the sharing of best practices and of new ideas. Facts that they gleaned included: Across Europe, only 52% of HCPs will accept a visit from a pharma company (i.e.

Life Science 98

Life Science Pharma Companies Sales Marketing 98

pharmaphorum

JANUARY 6, 2021

Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that – it’s decades old pill-like logo has been replaced with a DNA double helix that it says reflects its commitment to breakthrough science.

DNA 116

DNA Branding Vaccination Vaccine 116

pharmaphorum

OCTOBER 11, 2022

So, historically – certainly pre-2000 – if you look at the way prescription drugs were communicated, it was very tightly controlled: it was pharma companies speaking to doctors and the doctor would speak to the patient and tell them what they thought the right solution was,” he said.

Medicine 98

Medicine Pharma Companies Doctor Doctors 98

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

Branding 116

Branding Doctor Doctors Compliance 116

Pharma Marketing Network

OCTOBER 1, 2024

Introduction to Pharma Marketing Strategies Pharma marketing strategies encompass a range of activities aimed at promoting pharmaceutical products to healthcare professionals and consumers. These strategies are designed to increase brand awareness, educate the target audience, and ultimately drive sales.

Marketing 52

Marketing Pharma Companies Regulation Production 52

pharmaphorum

DECEMBER 7, 2021

Pharma, however, has prioritised brand-led information, even on independent platforms. In 2021, more pharma companies provided eDetails (62%) and banner advertising (62%) on third-party websites than supported continuing medical education (CME) (58%) or eLearning (47%). It isn’t all doom and gloom, though.

Life Science 105

Life Science Pharma Companies Branding Marketing 105

pharmaphorum

JANUARY 25, 2022

This has dramatic implications on how you work with data, especially in pharma.” ” To stay relevant, sales reps need to have accurate, up-to-date information about their audience, stand out among competitors in the crowded digital space, and make their communications more impactful. .” ” About the interviewee.

Sales 105

Sales Production Life Science Nurses 105

pharmaphorum

APRIL 27, 2022

Using a syndicated and impartial benchmarking service, such as CSL’s Omni Benchmarking service for pharma, allows companies to evaluate their performance against an agreed set of omnichannel metrics. “The reps didn’t tend to have appointments so often with these doctors. www.csl-uk.com.

Marketing 116

Marketing Sales Production Development 116

pharmaphorum

SEPTEMBER 16, 2021

The decision by shareholders has been greeted with consternation by health charities, public health specialists and doctors organisations, which have mounted a campaign against placing a pharma company in the hands of a big tobacco group.

Scientist 90

Scientist Production Marketing Pharma Companies 90

Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed.

Compliance 52

Compliance Branding Doctor Doctors 52

Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed.

Compliance 52

Compliance Branding Doctor Doctors 52

Creogenic Pharma

MARCH 1, 2022

Franchise Company. Best Pediatric Pharma Franchise Company. In today’s scenario of Pharmaceutical Industry, a wide number of PCD Pharma companies are present. A few companies in this vast industry offer Pediatric Products to their customer. We are having a lot of Products available at Creogenic Pharma.

Production 52

Production Manufacturing Doctor Doctors 52

Creogenic Pharma

MARCH 8, 2021

Franchise Company. PCD Pharma Companies in India. PCD pharma companies in India will be the new-age small business design in the pharmaceutical sector, which benefits both suppliers addition to the distributor. Our Pharma Franchise version relies on Monopoly rights, Real rates & no massive sale goal.

Pharma Companies 52

Pharma Companies Production Pharma Production Marketing 52

pharmaphorum

MAY 25, 2021

That’s not particularly surprising, but perhaps more so is that a similar proportion (71%) of respondents also said they were more open to hear from pharma companies in future, which was attributed directly to the success of the vaccine rollout.

Branding 59

Branding Doctor Doctors Vaccination 59