Doctors Pharma Companies Sales Vaccine 
pharmaphorum
MARCH 4, 2022
When it comes to pharma marketing, historically companies have had to either market direct to consumers — and trust them to find a doctor and bring up the company’s product with them — or to send sales reps to doctors — and hope they had the right mix of potential customers among their patients.
World of DTC Marketing
APRIL 7, 2021
Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Already vaccine makers are saying that we may need a Covid Vaccine booster shot every year even though there is no long term data as of yet. Walgreens Boots Alliance, Stefano Pessina — $19.2
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World of DTC Marketing
AUGUST 9, 2021
86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. Doximity was flagged for having anti-vaccine information. HCPs don’t necessarily want pharma trying to sell products via social media.
pharmaphorum
MARCH 11, 2021
While there’s hope that vaccination campaigns may bring the pandemic under control, “long COVID” side effects may continue to affect patients for some time. The pandemic has had a significant impact on mental health, according to Jefferies, with doctors questioned in a small survey expecting an increase in anxiety and mood disorders.
World of DTC Marketing
AUGUST 10, 2021
SUMMARY : Falsehoods have been shown to spread faster and farther than accurate information, and research suggests that misinformation can have negative effects in the real world, such as amplifying controversy about vaccines and propagating unproven cancer treatments.
pharmaphorum
MARCH 15, 2022
The shift to virtual alone has already had a profound impact on all conference stakeholders: medical societies themselves, doctors, patients, commercial partners, and professional conference organisers (PCOs). Doctors want a choice. yes, if vaccines are available; 15.8% yes, if vaccines are available; 15.8%
pharmaphorum
JANUARY 6, 2021
Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that – it’s decades old pill-like logo has been replaced with a DNA double helix that it says reflects its commitment to breakthrough science. — Tinglong Dai (@TinglongDai) January 5, 2021.
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