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Pharma Tuesday Stuff

World of DTC Marketing

After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. Johnson & Johnson privately contacted other drugmakers producing COVID-19 vaccines to join a study into the potential risk of blood clots. Pfizer could sell $24 billion in Covid Vaccine this year.

Vaccine 253
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Pharma is hiring

World of DTC Marketing

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. Yet, too many pharma companies don’t get social media snapshots of what’s being said.

Branding 223
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Consumers want convenient, online doctor-finding tools

pharmaphorum

When it comes to pharma marketing, historically companies have had to either market direct to consumers — and trust them to find a doctor and bring up the company’s product with them — or to send sales reps to doctors — and hope they had the right mix of potential customers among their patients.

Doctors 98
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The immediate future of DTC

World of DTC Marketing

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Once vaccination levels reach critical mass, people will once again return to their physician’s offices. Some are, but most aren’t. First, let’s dispel a recent topic: telehealth.

Doctors 296
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Telehealth concerns rise

World of DTC Marketing

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

Doctors 180
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HCP’s use of social media: the good and the not so good

World of DTC Marketing

86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. Doximity was flagged for having anti-vaccine information. HCPs don’t necessarily want pharma trying to sell products via social media.

Nurses 294
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Boris Johnson slammed for saying “greed” is behind UK vaccine success

pharmaphorum

The Prime Minister reportedly told Conservative backbench MPs on a Zoom call that “capitalism” and “greed” was behind the success of the UK’s COVID-19 vaccination programme, before backtracking after realising he had made a blunder and telling attendees to forget the comments. " But he’s wrong.

Vaccine 123