World of DTC Marketing

JUNE 10, 2021

We tested a message that pulled key important label copy from a 24-page product label. It had a phenomenal success metric, and a majority of the audience download the complete product label. Finally, after the storm of the pandemic, many doctors re suddenly overwhelmed with patients. What about social media?

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Doctors Doctor Clinical Trials Clinical Trials 143

NPR Health - Shots

APRIL 5, 2023

Image credit: ER Productions Limited/Getty Images) New startups believe chatbot technology could help reduce the burden on physicians. But some academics warn bias and errors could hurt patients.

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Doctors Doctor Production 142

Pharmaceutical Technology

APRIL 5, 2023

Luye Pharma Group has signed a marketing and distribution agreement with Duopharma Biotech’s wholly-owned subsidiary, Duopharma Marketing, for a cholesterol management product in Malaysia. Both the companies are targeting a double-digit compound annual growth rate for the product in the local market over the next ten years.

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Production Marketing Doctors Doctor 130

pharmaphorum

MARCH 4, 2022

When it comes to pharma marketing, historically companies have had to either market direct to consumers — and trust them to find a doctor and bring up the company’s product with them — or to send sales reps to doctors — and hope they had the right mix of potential customers among their patients. That number is up 17% from 2019.

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Doctor Doctors Branding Pharma Companies 98

World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. While 5% may not sound like much, consider that 8.5 The media also could play a huge part.

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Doctors Doctor Branding Marketing 309

World of DTC Marketing

JULY 28, 2021

When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites. It’s no secret that HCPs are using digital more and more.

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Doctor Doctors Marketing Drugs 313

World of DTC Marketing

AUGUST 7, 2022

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic. The result:?

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Doctor Doctors Generic Drugs Drugs 263

World of DTC Marketing

SEPTEMBER 15, 2021

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office.

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Doctors Doctor Production Pharma Companies 199

STAT News

NOVEMBER 7, 2022

The artificial intelligence system is a dream for many doctors: It records their conversations with patients and automatically transcribes the notes into their computer systems. No need to bring a laptop to every patient visit, or spend hours afterward on documentation. Continue to STAT+ to read the full story…

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Doctors Doctor Production Development 98

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. CPG brands have finally admitted that consumers are changing how they purchase products and brands. When examing pharma DTC a lot has changed from the model of awareness to Rx.

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Branding Marketing Production Doctors 226

STAT News

DECEMBER 9, 2022

But it’s only somewhat recently that the health care industry’s often glitzy gatherings have started grappling with health equity, as the pandemic both widened health inequities and also demonstrated the potential of technology to tackle them.

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Production Doctor Doctors 122

STAT News

MARCH 20, 2023

Many emergency medicine physicians are struggling to provide quality care amid staffing shortages, increased pressure to meet productivity metrics, and frustrated patients battling prolonged wait times. In the emergency room today, everyone is suffering.

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Doctors Doctor Medicine Production 128

World of DTC Marketing

JULY 1, 2021

Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Online ads for prescription drugs are unique.

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Doctors Doctor Drugs Research 217

World of DTC Marketing

MARCH 22, 2021

The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. TV is still the best way to introduce a new product provided it has a big audience. There is a direct correlation between pharma product website traffic and TV ads for new products.

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Pharma Production Production Marketing Doctor 261

World of DTC Marketing

DECEMBER 3, 2020

Today consumers don’t run to their doctor after seeing a DTC ad, they do their research, and in some cases, the ads actually help them identify potential health problems. Today, that number is even lower because consumers are more likely to do their research instead of blindly asking their doctor for an Rx.

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Marketing Drugs Doctor Doctors 181

World of DTC Marketing

AUGUST 4, 2021

Pharma websites are not consdiered a top resource for infromation on new products. TV spots are the number one way people learn about new pharma products. 3hree: Pharma product websites are not listed as a top online health resource even when looking for information on a specific product. WebMD is still number one.

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Marketing Pharma Production Production Drugs 279

World of DTC Marketing

DECEMBER 27, 2021

When obesity has become a national health crisis caused by overeating and lack of exercise, a body positivity website has created free “Don’t Weigh Me” cards for patients who find stepping on the scale at the doctor’s office stressful. percent of gross domestic product. will be severely obese. ” WTF? .

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Doctors Doctor Production 43

World of DTC Marketing

SEPTEMBER 22, 2021

The onset of wrong, inaccurate, or confusing medical information forces people to go online or talk to their doctor about treatment options. Visting my doctor for my annual physical, I noticed huge LCD screens in each exam room with rotating ads for everything from prescription drugs to vitamins.

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Doctor Doctors Marketing Production 43

World of DTC Marketing

JULY 21, 2021

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. 93% go online to learn more and educate themselves about the product or health condition. Still, the gatekeeper continues to be their doctor. Patients trust doctors to recommend drugs that will help them treat chronic health issues.

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Marketing Doctor Doctors Drugs 285

Pharmaceutical Technology

JUNE 29, 2022

For hundreds of years, we have found myriad uses for microbial enzymes in manufacturing – from food, drink, and household products to a range of industrial applications. Continuing advancements within this field deliver new hope to doctors and patients, transforming disease outcomes for previously incurable indications.

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Drugs Gene Therapy Production Manufacturing 295

World of DTC Marketing

JUNE 6, 2021

The key issues will be two-fold: will insurance cover the product, and two, will patients stay compliant if they start to experience GI side effects? My guess is Norvo will heavily discount the product via coupons or cards, but ultimately patients working with their doctor will determine if it’s successful.

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Drugs Cosmetics Production FDA Approval 318

World of DTC Marketing

AUGUST 25, 2022

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S. Of those, 80% turn online to do so.

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Doctor Doctors Branding Pharma Companies 227

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Ask current patients what drove them to get an Rx for a branded product (MS drug). Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand.

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Branding Doctor Doctors Marketing 243

World of DTC Marketing

AUGUST 10, 2022

CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. But, in pharma marketing, the changes affect every product category. Consumers share more information online than ever as inflation cuts into their disposable income.

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Marketing Production Drugs Doctor 252

World of DTC Marketing

DECEMBER 23, 2020

I’ve seen and researched cases where some products have really benefitted from DTC while others have not. What happens when someone is interested in a new DTC product? The old belief is that patients who are interested in new treatments ask their doctor about them. But is this really true across all DTC?

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Doctor Doctors Drugs Production 249

FDA Law Blog

DECEMBER 22, 2022

This provision represents a complete shift in the way FDA is allowed to regulate products. Previously, FDA determined whether a product was safe and effective for its intended use but could not dictate the way a practitioner used that product.

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Regulation Medicine Doctors Doctor 114

World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

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Doctor Doctors Pharma Companies Vaccination 180

World of DTC Marketing

MARCH 6, 2022

Little is known about the peer-reviewed publications related to digital health products and services, how their potential for impact has been measured, and whether patients with the greatest burden of disease have been studied even by leading companies in the marketplace. Heath Affairs. What about patients?

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Production Doctor Doctors Branding 244

World of DTC Marketing

FEBRUARY 15, 2021

The money that GSK is using on TV ads for this product could have used to develop a real kick-ass digital program. One of the features I do like is the “find a doctor” feature. The online health seeker just enters his/her zip code and can find a doctor to help diagnose possible sever asthma.

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Doctor Doctors Branding Production 205

World of DTC Marketing

FEBRUARY 3, 2022

2wo: The pharma product website is a living entity. Content that’s not being read needs to be removed and added as the noise around your product increases. Agencies should persuade clients to use their DTC budgets to reach their target market better, whether in the doctor’s office or online. What do they read?

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Marketing Pharma Production Production Doctor 247

World of DTC Marketing

JUNE 3, 2022

From mobile medical apps and software that support the clinical decisions doctors make every day to artificial intelligence and machine learning, digital technology has been driving a revolution in health care. However, doctors should embrace patients who are keen to manage their chronic conditions and support them.

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Doctors Doctor Medicine Regulation 291

World of DTC Marketing

JULY 5, 2022

billion annually in healthcare and productivity losses. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise. Why don’t doctors have the “the talk”? Lack of exercise costs the world $67.5 billion and 5 million lives annually.

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Doctor Doctors Production Pharma Production 200

World of DTC Marketing

APRIL 23, 2021

Patients are finally returning to their doctors, and some DTC people really believe they will go to their doctor and ask for an Rx. DTC marketers need to better understand what’s being said about their product on social media as people tend to trust each other more than pharma company ads and websites.

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Pharma Companies Doctor Doctors Marketing 188

World of DTC Marketing

FEBRUARY 22, 2021

DTC for a product that can keep people awake for nine hours is a message for potential abuse. Given that most obstructive sleep apnea patients are obese men, it’s dangerous that the side effects listed for Sunosi say, “tell your doctor if you have heart problems, high blood pressure, kidney problems, diabetes, or high cholesterol.”

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Doctor Doctors Production 181

Pharmaceutical Technology

APRIL 24, 2023

However, commercial uptake and affordability remain limiting factors to the widespread adoption of new digital products and opportunities. Holoportation could potentially allow doctors and patients to share the same virtual space and even allow doctors to examine a patient through a 3D projection.

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Pharmacy Doctor Doctors Manufacturing 237

World of DTC Marketing

JUNE 24, 2021

Safety pages on Pharma product websites continue to have high utility. Only requirement in TV ads should be for “boxed” products. To portray patients, mindless people who blindly believe DTC TV ads and rush to their doctor to ask for a product are inaccurate. That’s pretty telling.

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Doctor Doctors Production Drugs 165

World of DTC Marketing

AUGUST 13, 2020

While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. Sure patients are staying away from doctors’ offices now but do we know for sure that trend will last? The answer to that is yes, and no.

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Branding Pharma Companies Doctor Doctors 223