pharmaphorum

OCTOBER 4, 2021

M3’s Tim Russell and Maxim Polyakov, together with Digital Futureway’s Heather Hancock, discuss new research on how doctor engagement has been altered by COVID-19. COVID-19 forced an unprecedented shift towards the virtual delivery of healthcare, suddenly compelling doctors increasingly to use digital means to care for their patients.

Doctor 72

Doctor Doctors Research Sales 72

World of DTC Marketing

FEBRUARY 2, 2022

Biogen will partner with Roche on the development, and potential sale of a promising cancer drug the Swiss pharma is advancing for several types of lymphoma, announcing Tuesday it’s exercised an option to share rights to the treatment. Top researchers who advised the U.S. Food and Drug Administration on Biogen Inc.’s

FDA Approval 239

FDA Approval Drugs Doctor Doctors 239

World of DTC Marketing

AUGUST 23, 2020

Medscape conducted some research in May to find out. FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. Of course Medscape used this research as a self-promotion to show increases in their online metrics. But is this really the future?

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. The research showed that patients wanted to understand how the drug works and the potential side effects. ” The concept of logical thinking.

Branding 203

Branding Marketing Pharma Companies Doctor 203

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. From an in-depth analysis of metrics for several clients, including research with audiences, DTC TV ads are doing a good job driving awareness. DTC managers are often surprised by the results. It’s not more T.V.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

pharmaphorum

AUGUST 21, 2020

Doctors have called for rules to be tightened on coronavirus antibody tests in the UK amid fears that false readings could put the public at risk. The doctors said the tests should not be used without professional support, must give accurate results and be “properly readable”. Feature image courtesy of Rocky Mountain Laboratories/NIH.

Doctors 76

Doctors Doctor Antibody Marketing 76

World of DTC Marketing

JANUARY 18, 2021

Before COVID-19, 64% of meetings with pharma sales reps were held in person. HCPs said they still want to learn about new treatments and interact with pharma sales reps – they just want to do so in different ways. And, in fact, 61% said they are interacting with pharma sales reps more during COVID-19 than they did before.

Marketing 173

Marketing Sales Pharma Companies Doctors 173

World of DTC Marketing

APRIL 6, 2022

Challenge #2 – UNDERSTANDING YOUR AUDIENCE – Pharma marketers don’t get a drink of water without doing research, but the analysis they are getting is too quantitative. 4our: Do they regularly go to their doctor and have a specific HCP they trust? 2wo: Are they more/less active on social media?

Marketing 196

Marketing Sales Pharma Companies Doctors 196

World of DTC Marketing

APRIL 5, 2022

Usually, it’s reaching a certain sales level within a specified time, but that metric is not relevant anymore. Initial research indicates that drug reps are becoming less effective, and they are the number one target to reduce costs. Patients and doctors are too bright and do a LOT of research before starting ANY new medication.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

APRIL 7, 2021

Government funding contributed to research associated with all 210 new drugs approved by the U.S. The government often funds research and development and then hands off the ownership of vaccines and medicines to companies that can charge whatever price they think the market will bear.

Vaccine 162

Vaccine Vaccination Doctor Doctors 162

World of DTC Marketing

AUGUST 10, 2021

SUMMARY : Falsehoods have been shown to spread faster and farther than accurate information, and research suggests that misinformation can have negative effects in the real world, such as amplifying controversy about vaccines and propagating unproven cancer treatments.

Production 180

Production Pharma Companies Doctors Doctor 180

pharmaphorum

OCTOBER 11, 2022

Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time. New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors.

Doctor 52

Doctor Doctors Medicine Research 52

Clinical Trial Podcast

FEBRUARY 23, 2021

Almost everyone I’ve met in clinical research has accidentally discovered this hidden profession. Your interest in science and medicine somehow got you involved in clinical research and clinical trial management. But didn’t you wish you had a crystal clear understanding of “Who’s Who In Clinical Research?”.

Clinical Research 105

Clinical Research Research Clinical Trials Clinical Trials 105

World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad.

Branding 180

Branding Marketing Production Pharma Production 180

pharmaphorum

MARCH 15, 2022

The shift to virtual alone has already had a profound impact on all conference stakeholders: medical societies themselves, doctors, patients, commercial partners, and professional conference organisers (PCOs). Doctors want a choice. Part 2 will assess possible scenarios for 2022 and beyond. Lessons learnt 2020-2021. yes; and 15.7%

Doctors 105

Doctors Doctor Cardiology Allergies 105

Triage Cancer

NOVEMBER 4, 2021

In fact, research shows that more than 50% of adults in the U.S. Share this list with your doctors – they often don’t know what other doctors prescribe. Tell your doctors about any medication-related allergies and/or side effects. When getting a new medication, ask your doctor why, how, and when to take it.

Nurses 97

Nurses Doctor Doctors Allergies 97

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. It’s time to change the thinking around DTC from a “sales tactic” to “helping people and caregivers.”

Branding 164

Branding Marketing Doctors Doctor 164

XTalks

AUGUST 13, 2021

Dr. Chika Stacy Oriuwa is a Canadian doctor and campaigner, while Dr. Jaqueline Goes de Jesus is a Brazilian biomedical engineer. In the past, Barbie has received some backlash on presenting little girls with unrealistic images of perfection that many believe led to eating disorders, which led to a decrease in sales.

Scientist 116

Scientist Engineer Sales Vaccine 116

Velocity Clinical Research

DECEMBER 6, 2023

Velocity Clinical Research, the leading multi-specialty clinical sites business, announced it has expanded into Poland, acquiring its first site, ClinMedica Research. The site is recognized as one of the best research facilities in the country by Sponsors and contract research organizations (CROs). and Europe.

Clinical Research 52

Clinical Research Research Clinical Trials Clinical Trials 52

pharmaphorum

SEPTEMBER 11, 2020

Ocrevus (ocrelizumab) was approved in 2017 for relapsing and primary progressive forms of MS and is seen as one of the most successful drug launches in pharma history, generating sales of $3.79 billion in 2019 with more growth predicted this year. The post Roche hits back at Novartis with new data for MS drug Ocrevus appeared first on.

Drugs 86

Drugs Sales Doctor Doctors 86

The Pharma Data

AUGUST 3, 2021

At the end of May, Boehringer Ingelheim announced that the US Food and Drug Administration (FDA) has granted Breakthrough Therapy Designation (BTD) for BI 425809, a key component of the company’s mental health research program, for the treatment of Cognitive Impairment Associated with Schizophrenia (CIAS). billion EUR, up 5.8 billion EUR.

Development 52

Development Research Contract Manufacturing Sales 52

pharmaphorum

NOVEMBER 23, 2020

The new, free of charge section makes tailored information about wet AMD available to the approximately 20 million people worldwide with wet AMD along with tools to help them stay on track with treatment and in communication with their doctors. Eylea was the market leader with Regeneron recording US sales of $4.6 billion from the drug.

Marketing 98

Marketing Sales Doctors Doctor 98

World of DTC Marketing

JUNE 4, 2021

After a visit to his doctor, he found out that he had diabetes and was immediately put on medication. In past studies of exercise behavior, when researchers have asked people why they rarely work out, the almost-invariable response has been that time is too tight. Millennials, who now account for the largest share of the U.S.

Genetics 207

Genetics Research Marketing Development 207

pharmaphorum

APRIL 16, 2021

IQVIA’s ongoing Launch Excellence research programme focuses on understanding the evolving story of the pandemic’s impact on innovative launch. Achievement, meaning commercial performance in the context of sales uptake, as measured by the IQVIA sales audits.

Sales 95

Sales Marketing Medicine Doctors 95

World of DTC Marketing

JANUARY 26, 2021

With introducing a new product, your marketing research people should measure awareness within your target audience. Once it reaches a certain level, you need to think online because that’s where people will decide if your advertised product is worth the trouble of asking their doctor for an Rx.

Branding 180

Branding Production Marketing Pharma Companies 180

pharmaphorum

SEPTEMBER 3, 2020

IQVIA has quantitatively tracked the impact of COVID on the way pharma engages with its customers using its ChannelDynamics audit of HCP/pharma engagement, specific primary research, as well as the IQVIA MIDAS and audits on Rx sales and patient visits and treatments.

Doctors 97

Doctors Doctor Production Marketing 97

Worldwide Clinical Trials

FEBRUARY 22, 2023

Rare Disease Day on February 28th is a chance for rare disease communities to come together as one and join in conversation with stakeholders searching for treatments, raising money to support research, and changing the way healthcare and governments interact with patients. For me, it’s a chance to pay it forward.

Clinical Trials 130

Clinical Trials Clinical Trials Trials Research 130

World of DTC Marketing

JUNE 22, 2021

Today’s pharma CEOs are interested in one thing; did we hit the sale number? Research has indicated that patients don’t get all the information they want or need from their doctors, and the online health seeker is bombarded with misinformation that they are left to sort through.

Drugs 156

Drugs Medicine Pharma Companies Doctors 156

pharmaphorum

MARCH 16, 2022

According to the 1 st Ashfield-IPCAA survey of over 300 doctors who had attended virtual conferences in 2020, pharma’s sponsored symposia were generally well received but its virtual exhibition stands were not. These methods have consistently been found not to alter doctors’ behaviours, improve clinical performance or change patient outcomes.

Doctors 98

Doctors Doctor Marketing Radiology 98

Triage Cancer

OCTOBER 7, 2021

You listen carefully as your doctors discuss diagnoses, tests, procedures, and medications. In fact, research shows that most patients struggle to correctly remember what doctors say during appointments. It’s hard to remember medical information you hear at doctors’ appointments. . End up in the emergency room.

Doctors 52

Doctors Doctor Research Sales 52

pharmaphorum

DECEMBER 15, 2021

Often, however, such research takes place quite literally behind the barrier of a one-way mirror or its digital equivalent—with little or no opportunity for follow-up discussions, deeper grappling with the issues raised, and actionable commitments.

Pharma Companies 145

Pharma Companies Development Medicine Drugs 145

pharmaphorum

NOVEMBER 16, 2020

After disappointing sales, Proteus filed for bankruptcy earlier this year and in September, Otsuka ended up buying what was left of Proteus for $20 million. This then allowed doctors and healthcare staff to monitor whether they have taken their meds.

Doctors 96

Doctors Doctor Containment Production 96

pharmaphorum

MAY 13, 2022

With in-person visits to doctors’ offices dramatically reduced during the pandemic, our commercial reps quickly transitioned to video and audio meetings to keep these vital interactions going virtually. Dominic Tyer is a research director at DT Consulting, an Indegene company. About the author.

Doctors 131

Doctors Doctor Sales Regulation 131

World of DTC Marketing

JULY 23, 2020

Doctors who don’t work in hospitals have the time to engage with drug MLS people virtually and a lot of them are reviewing the drugs that “they tend to prescribe” During the month a client of ours had decided to attach a short survey to physicians they detailed. ” and “will the side effects scare them away?”

Drugs 130

Drugs Production Marketing Branding 130

pharmaphorum

MAY 5, 2022

Preparation and practice are potent forces in sales but they form a golden triangle when combined with feedback. Following scripted guidelines will only get you so far along the route to high quality results, according to sales and field force exports. Shaping performance with guidance elevates coaching to new heights.

Sales 52

Sales Doctors Doctor Development 52

Pharma Marketing Network

AUGUST 26, 2020

In office/in person sales promotion, the staple of pharmaceutical company activities, is simply not possible today with interactions reduced to the sporadic video or to telephone engagement. Doctor visit dynamics are also changing as virtual calls replace in-office activities. Retooling Team Skills for Greater Success.

Sales 98

Sales Branding Development Marketing 98

XTalks

NOVEMBER 7, 2023

Medical science liaisons play a pivotal role in disseminating knowledge about products, services and research findings. Their engagements may include organizing meetings with doctors and healthcare staff, contributing to panel discussions or presenting information to audiences. What Is the Job Outlook Like?

Doctors 59

Doctors Doctor Life Science Production 59