World of DTC Marketing

AUGUST 23, 2020

Medscape conducted some research in May to find out. FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. Of course Medscape used this research as a self-promotion to show increases in their online metrics. But is this really the future?

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. From an in-depth analysis of metrics for several clients, including research with audiences, DTC TV ads are doing a good job driving awareness. DTC managers are often surprised by the results. It’s not more T.V.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. The research showed that patients wanted to understand how the drug works and the potential side effects. ” The concept of logical thinking.

Branding 203

Branding Marketing Pharma Companies Doctors 203

pharmaphorum

AUGUST 21, 2020

Doctors have called for rules to be tightened on coronavirus antibody tests in the UK amid fears that false readings could put the public at risk. The doctors said the tests should not be used without professional support, must give accurate results and be “properly readable”. Feature image courtesy of Rocky Mountain Laboratories/NIH.

Doctors 76

Doctors Doctor Antibody Marketing 76

World of DTC Marketing

JANUARY 18, 2021

Before COVID-19, 64% of meetings with pharma sales reps were held in person. HCPs said they still want to learn about new treatments and interact with pharma sales reps – they just want to do so in different ways. And, in fact, 61% said they are interacting with pharma sales reps more during COVID-19 than they did before.

Marketing 173

Marketing Sales Pharma Companies Doctors 173

World of DTC Marketing

APRIL 6, 2022

Challenge #2 – UNDERSTANDING YOUR AUDIENCE – Pharma marketers don’t get a drink of water without doing research, but the analysis they are getting is too quantitative. 4our: Do they regularly go to their doctor and have a specific HCP they trust? 2wo: Are they more/less active on social media?

Marketing 196

Marketing Sales Pharma Companies Doctors 196

World of DTC Marketing

APRIL 5, 2022

Usually, it’s reaching a certain sales level within a specified time, but that metric is not relevant anymore. Initial research indicates that drug reps are becoming less effective, and they are the number one target to reduce costs. Patients and doctors are too bright and do a LOT of research before starting ANY new medication.

Production 196

Production Pharma Companies Branding Marketing 196

pharmaphorum

OCTOBER 11, 2022

Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time. New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors.

Doctors 52

Doctors Doctor Medicine Research 52

Clinical Trial Podcast

FEBRUARY 23, 2021

Almost everyone I’ve met in clinical research has accidentally discovered this hidden profession. Your interest in science and medicine somehow got you involved in clinical research and clinical trial management. But didn’t you wish you had a crystal clear understanding of “Who’s Who In Clinical Research?”.

Clinical Research 105

Clinical Research Research Clinical Trials Clinical Trials 105

World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad.

Branding 180

Branding Marketing Production Pharma Production 180

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. It’s time to change the thinking around DTC from a “sales tactic” to “helping people and caregivers.”

Branding 164

Branding Marketing Doctors Doctor 164

Velocity Clinical Research

DECEMBER 6, 2023

Velocity Clinical Research, the leading multi-specialty clinical sites business, announced it has expanded into Poland, acquiring its first site, ClinMedica Research. The site is recognized as one of the best research facilities in the country by Sponsors and contract research organizations (CROs). and Europe.

Clinical Research 52

Clinical Research Research Clinical Trials Clinical Trials 52

pharmaphorum

SEPTEMBER 11, 2020

Ocrevus (ocrelizumab) was approved in 2017 for relapsing and primary progressive forms of MS and is seen as one of the most successful drug launches in pharma history, generating sales of $3.79 billion in 2019 with more growth predicted this year. The post Roche hits back at Novartis with new data for MS drug Ocrevus appeared first on.

Drugs 86

Drugs Sales Doctors Doctor 86

pharmaphorum

NOVEMBER 23, 2020

The new, free of charge section makes tailored information about wet AMD available to the approximately 20 million people worldwide with wet AMD along with tools to help them stay on track with treatment and in communication with their doctors. Eylea was the market leader with Regeneron recording US sales of $4.6 billion from the drug.

Marketing 98

Marketing Sales Doctors Doctor 98

World of DTC Marketing

JANUARY 26, 2021

With introducing a new product, your marketing research people should measure awareness within your target audience. Once it reaches a certain level, you need to think online because that’s where people will decide if your advertised product is worth the trouble of asking their doctor for an Rx.

Branding 180

Branding Production Marketing Pharma Companies 180

pharmaphorum

SEPTEMBER 3, 2020

IQVIA has quantitatively tracked the impact of COVID on the way pharma engages with its customers using its ChannelDynamics audit of HCP/pharma engagement, specific primary research, as well as the IQVIA MIDAS and audits on Rx sales and patient visits and treatments.

Doctors 97

Doctors Doctor Production Marketing 97

Worldwide Clinical Trials

FEBRUARY 22, 2023

Rare Disease Day on February 28th is a chance for rare disease communities to come together as one and join in conversation with stakeholders searching for treatments, raising money to support research, and changing the way healthcare and governments interact with patients. For me, it’s a chance to pay it forward.

Clinical Trials 130

Clinical Trials Clinical Trials Trials Research 130

World of DTC Marketing

JUNE 22, 2021

Today’s pharma CEOs are interested in one thing; did we hit the sale number? Research has indicated that patients don’t get all the information they want or need from their doctors, and the online health seeker is bombarded with misinformation that they are left to sort through.

Drugs 156

Drugs Medicine Pharma Companies Doctors 156

pharmaphorum

MARCH 16, 2022

According to the 1 st Ashfield-IPCAA survey of over 300 doctors who had attended virtual conferences in 2020, pharma’s sponsored symposia were generally well received but its virtual exhibition stands were not. These methods have consistently been found not to alter doctors’ behaviours, improve clinical performance or change patient outcomes.

Doctors 98

Doctors Doctor Marketing Radiology 98

pharmaphorum

DECEMBER 15, 2021

Often, however, such research takes place quite literally behind the barrier of a one-way mirror or its digital equivalent—with little or no opportunity for follow-up discussions, deeper grappling with the issues raised, and actionable commitments.

Pharma Companies 145

Pharma Companies Development Medicine Drugs 145

pharmaphorum

NOVEMBER 16, 2020

After disappointing sales, Proteus filed for bankruptcy earlier this year and in September, Otsuka ended up buying what was left of Proteus for $20 million. This then allowed doctors and healthcare staff to monitor whether they have taken their meds.

Doctors 96

Doctors Doctor Containment Production 96

World of DTC Marketing

JULY 23, 2020

Doctors who don’t work in hospitals have the time to engage with drug MLS people virtually and a lot of them are reviewing the drugs that “they tend to prescribe” During the month a client of ours had decided to attach a short survey to physicians they detailed. ” and “will the side effects scare them away?”

Drugs 130

Drugs Production Marketing Branding 130

pharmaphorum

MAY 5, 2022

Preparation and practice are potent forces in sales but they form a golden triangle when combined with feedback. Following scripted guidelines will only get you so far along the route to high quality results, according to sales and field force exports. Shaping performance with guidance elevates coaching to new heights.

Sales 52

Sales Doctors Doctor Development 52

XTalks

NOVEMBER 7, 2023

Medical science liaisons play a pivotal role in disseminating knowledge about products, services and research findings. Their engagements may include organizing meetings with doctors and healthcare staff, contributing to panel discussions or presenting information to audiences. What Is the Job Outlook Like?

Doctors 59

Doctors Doctor Life Science Production 59

Cloudbyz

FEBRUARY 3, 2021

Get a strategic boost for your sales teams with our Xactly services. We can help businesses keep a strong command over their sales performance management infrastructures. Opening up our doors for Clinical Research Organizations looking to streamline their existing as well as future research activities. Sales Email Alias.

Clinical Trials 98

Clinical Trials Clinical Trials Trials Packaging 98

pharmaphorum

APRIL 27, 2022

“Whereas pharma has been used to having everything in their CRM when they had a sales-based model, a more rounded sales and marketing-based model, has been much trickier for them. “The reps didn’t tend to have appointments so often with these doctors. ” About the interviewees. www.csl-uk.com.

Marketing 116

Marketing Sales Production Development 116

pharmaphorum

SEPTEMBER 16, 2021

The decision by shareholders has been greeted with consternation by health charities, public health specialists and doctors organisations, which have mounted a campaign against placing a pharma company in the hands of a big tobacco group. — Sarah Woolnough (@swoolnough) September 16, 2021.

Scientist 90

Scientist Production Marketing Pharma Companies 90

The Pharma Data

OCTOBER 25, 2020

Costume contact lens packaging that claims “one-size-fits-all” or “no need to see an eye doctor” is false, the academy said. People who buy contacts without a prescription have a 16-fold increased risk of developing an eye infection, research shows. Practice good hygiene.

Bacteria 52

Bacteria Doctors Doctor Packaging 52

Druggist

DECEMBER 9, 2020

Sale of some anti-itch creams is restricted to pharmacies only. NICE sets treatment recommendations for doctors and other healthcare professionals in the UK. Certain products reviewed in this post have a limit on the treatment duration when used over the counter, without the supervision of a doctor. £24.59. Buy on Amazon.

Pharmacy 97

Pharmacy Containment Sales Production 97

Intouch Solutions

MARCH 2, 2022

That introduces significant challenges, but there are time-tested solutions to engage relevantly with unique customer segments to optimize the sales and marketing mix. I’ve had clients who are simply “checking the box” in marketing to get to a senior sales position, and I would covertly write the first draft of their brand plans to help them.

Marketing 52

Marketing Branding Sales Pharmacy 52

pharmaphorum

DECEMBER 7, 2021

However, the research also uncovers a more perplexing reason for not fulfilling demand – industry’s focus on delivering what it values rather than what HCPs value. While pharma claims customer-centricity as a goal, the research highlights a number of important areas where their priorities are not aligned with those of HCPs.

Life Science 105

Life Science Pharma Companies Branding Marketing 105

Creogenic Pharma

MARCH 20, 2022

Before finalizing it is important to conduct a research and make your decision based on few parameters. You have to deal with lot of doctors, retails and other channel partners in your area. Monopoly rights are the rights which are given to a person for sale of products of the company in his/her respective area. Distributor ?

Branding 52

Branding Production Doctors Doctor 52

The Pharma Data

DECEMBER 4, 2021

Epiduo® Forte Gel had annual sales of $253 million in the U.S., Before using Adapalene and Benzoyl Peroxide gel, tell your doctor about all of your medical conditions, including if you: Have other skin problems, including cuts or sunburn Are pregnant or plan to become pregnant. Call your doctor for medical advice about side effects.

Doctors 52

Doctors Doctor Medicine Production 52

pharmaphorum

OCTOBER 11, 2022

So, historically – certainly pre-2000 – if you look at the way prescription drugs were communicated, it was very tightly controlled: it was pharma companies speaking to doctors and the doctor would speak to the patient and tell them what they thought the right solution was,” he said. An omnichannel information age.

Medicine 98

Medicine Pharma Companies Doctors Doctor 98

pharmaphorum

FEBRUARY 18, 2021

RESULT: Humalog is still Lilly’s second top-selling drug with nearly $3 billion in sales in 2018. Online sales through Pfizer’s website and health tech start-ups like Roman allow patients to bypass their doctor and buy medication online. Viagra – Over-the-counter switching. Prilosec – Benchmark for franchise management.

Branding 52

Branding Insulin Sales FDA Approval 52

pharmaphorum

AUGUST 9, 2021

Accurate diagnosis helps patients and doctors in carrying out early treatments and determine implant or surgery requirements. Graphical Research is a business research firm that provides industry insights, market forecast and strategic inputs through granular research reports and advisory services. About the author.

Marketing 98

Marketing Doctors Doctor Research 98

Intouch Solutions

APRIL 7, 2022

There’s no perfect formula, but there are at least five things brand marketers and their agency partners can do to arrive at a campaign that resonates, drives behavior, increases sales, and yes, maybe win some awards. In healthcare, the “holy grail” moment is the discussion between the doctor and patient. Watch their feet.”

Branding 52

Branding Doctors Doctor Marketing 52