Remove Doctors Remove Research Remove Vaccination
article thumbnail

Race to the finish: pharma edges closer to approval with RSV vaccines

Pharmaceutical Technology

RSV researchers at major pharmaceutical companies are currently working to develop new RSV drugs to beat future waves of RSV infection and gain the first RSV vaccine FDA approval. Pharmaceutical companies are pushing to develop drugs and vaccines for RSV with these populations in mind.

article thumbnail

Online health seekers after the pandemic

World of DTC Marketing

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Online ads for prescription drugs are unique.

Doctors 217
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consumers want convenient, online doctor-finding tools

pharmaphorum

When it comes to pharma marketing, historically companies have had to either market direct to consumers — and trust them to find a doctor and bring up the company’s product with them — or to send sales reps to doctors — and hope they had the right mix of potential customers among their patients. That number is up 17% from 2019.

Doctors 98
article thumbnail

Top Russian doctor quits over questionable ethics that rushed through coronavirus vaccine

The Pharma Data

Professor Alexander Chuchalin has quit the Russian Health Ministry’s ethics council due to the quick approval process for the country’s coronavirus vaccine. Many countries have criticised Russia pursuit for a COVID-19 cure, which has skipped Phase 3 trials before giving the vaccine regulatory approval. Safety always comes first.

article thumbnail

Prescription drug marketing misconceptions

World of DTC Marketing

Today consumers don’t run to their doctor after seeing a DTC ad, they do their research, and in some cases, the ads actually help them identify potential health problems. Today, that number is even lower because consumers are more likely to do their research instead of blindly asking their doctor for an Rx.

Marketing 181
article thumbnail

When it comes to telehealth it’s not numbers

World of DTC Marketing

On the other side of the video chat, 68% of physicians told researchers they were personally motivated to increase the use of telehealth in their practice, and 71% said their organization’s leadership was encouraged. Given the opportunity, the overwhelming majority of patients are choosing to see their doctors in person again.

Doctors 247
article thumbnail

The immediate future of DTC

World of DTC Marketing

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Once vaccination levels reach critical mass, people will once again return to their physician’s offices. Some are, but most aren’t. First, let’s dispel a recent topic: telehealth.

Doctors 296