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New drugs, evolving technologies, and emerging marketing channels are creating fresh opportunities for pharma marketing executives. As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed.
By leveraging machine learning, predictive analytics, and natural language processing (NLP) , pharmacompanies can gain deeper insights into customer behaviors and market trends. Automate personalized email campaigns to HCPs with relevant drug information. This allows pharma brands to: Forecast demand for specific medications.
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