STAT News

SEPTEMBER 14, 2022

Drug ads have long tried to influence patients’ medical choices, directing them to “ask your doctor” if a marketed medication is right for them. But now, pharma companies have an even more powerful tool to start those conversations and turn them into prescriptions: telemedicine.

Pharma Companies 98

Pharma Companies Doctors Doctor Manufacturing 98

Pharmaceutical Technology

AUGUST 30, 2022

International companies investing in the emerging market of Brazilian pharmaceutical manufacturing will see a higher return on investment than from developed market equivalents, if they choose to compete with local manufacturers to supply Brazil’s growing market and the greater South American region.

Manufacturing 195

Manufacturing Marketing Pharma Companies Vaccination 195

Pharma Marketing Network

OCTOBER 24, 2024

New drugs, evolving technologies, and emerging marketing channels are creating fresh opportunities for pharma marketing executives. As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed.

Marketing 52

Marketing Branding Pharma Companies Compliance 52

Pharmaceutical Technology

JULY 6, 2022

Talks of a bear market in the biotech sector do not seem to pass, with news of companies falling into administration and layoffs becoming a recurrence. Other businesses such as Redhill Biopharma or Vincerx Pharma have also announced plans for large layoffs. This is particularly felt among smaller retail investors.

Marketing 324

Marketing Gene Therapy Manufacturing Pharma Companies 324

Outsourcing Pharma

SEPTEMBER 26, 2024

The US big pharma company Pfizer has voluntarily withdrawn the oral sickle cell disease treatment Oxbryta from the market and halted clinical trials of the drug as data indicate a high risk of severe adverse events.

Pharma Companies 77

Pharma Companies Drugs Clinical Trials Clinical Trials 77

Delveinsight

SEPTEMBER 24, 2021

The present IgA Nephropathy market majorly revolves around immunosuppressants, including steroids, ACE inhibitors (angiotensinconverting enzyme inhibitors) and ARBs (angiotensin II receptor blockers). Pharma companies such as Calliditas Therapeutics AB, Chinook Therapeutics, Inc., IgA Nephropathy Pipeline Drugs.

Pharma Companies 77

Pharma Companies Marketing Protein Drugs 77

World of DTC Marketing

JANUARY 19, 2021

OPENING : DTC marketers have relied too much on TV advertising. DTC marketers have relied too heavily on TV, and now new data shows that TV glory days are quickly fading and that people feel that commercials are repeated too frequently and are irrelevant to them. New ways to reach consumers need to be explored.

Marketing 180

Marketing Pharma Companies Drugs Research 180

pharmaphorum

JANUARY 28, 2024

The CHMP has rejected marketing approvals for two drugs from Neuraxpharm and Apellis, but the pharma companies say they will appeal

Drugs 110

Drugs Pharma Companies Marketing 110

Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. This article provides a comprehensive overview of the various facets of pharmaceutical marketing, from its historical evolution to future trends.

Marketing 52

Marketing Pharma Companies Regulation Production 52

Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years.

Marketing 52

Marketing Pharma Companies Regulation Production 52

World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

Marketing 196

Marketing Sales Pharma Companies Doctors 196

Outsourcing Pharma

MAY 23, 2024

A new report from Access to Medicine Foundation gives the advice to ensure the few promising antimicrobials in development reach patients on the frontlines of drug resistance.

Pharma Companies 78

Pharma Companies Drugs Medicine Development 78

Pharma Marketing Network

OCTOBER 25, 2024

In an era wher Pharmaceutical digital marketing is in the middle of a rapid transformation. For pharma marketing executives , reaching audiences in meaningful, personalized ways has never been more critical. To put it simply, digital marketing in pharma is the bridge to reach these audiences effectively.

Marketing 52

Marketing Compliance Branding Engineer 52

Bio Pharma Dive

NOVEMBER 19, 2020

The deal, which has Pfizer paying as much as $70 million, is the latest in a series of moves by big pharma companies to forge a stronger position in the world's second-largest drug market.

Pharma Companies 364

Pharma Companies Marketing Drugs 364

Pharmaceutical Technology

OCTOBER 2, 2023

Many pharma companies argue that Medicare’s gross spending disregards rebates, discounts and fees paid to prescription drug insurance plans.

Pharma Companies 130

Pharma Companies Drugs Marketing 130

Pharma Marketing Network

NOVEMBER 6, 2024

The world of digital marketing in pharma is evolving rapidly. Pharma marketing executives face the unique challenge of staying compliant while engaging audiences in meaningful ways. So, how can digital marketing truly revolutionize the pharma space? Personalization: Tailoring Messages to HCPs HCPs are busy.

Marketing 52

Marketing Compliance Branding Regulation 52

Fossil Remedies

DECEMBER 29, 2022

There are many types of pharma businesses and one can choose any of them. Launching a pcd pharma company, for example, can be a way of reaping the benefit of pharma boom. If you are running a small business in this niche, then it is time for you to invest in any of the good pharma companies.

Pharma Companies 52

Pharma Companies Production Marketing Pharma Production 52

World of DTC Marketing

JUNE 11, 2021

Health care professionals have been critical of these agencies’ decisions during the pandemic, with some concerned that their work has been politicized and now with advisory panel members resigning as a result of the terrible decision to approve Biogen’s drug you can bet that HCPs are going o want to see a lot more clinical data.

Marketing 187

Marketing Nurses Doctor Doctors 187

World of DTC Marketing

MARCH 3, 2021

SUMMARY: According to Pew Internet “Despite antibiotics’ vital role in cancer care, companies have abandoned their development in favor of more profitable drugs. Drug resistance is a silent threat that could end up killing as many as 10m people in 2050. The pharma industry is warning of the consequences of inaction. “If

Marketing 174

Marketing Development Pharma Companies Drugs 174

XTalks

OCTOBER 4, 2023

Health economics and outcomes research (HEOR) and market access strategies play a critical role in ensuring that newly approved therapies are made available to patients. Professionals in these roles are facing new challenges when it comes to negotiating coverage for many of the new, innovative treatments that are coming to market.

Marketing 101

Marketing Development Drugs Gene Therapy 101

BioSpace

JULY 14, 2021

?The CMA said some pharmaceutical firms charge the NHS with excessively high prices for hydrocortisone tablets and paid off potential competitors to stay out of the market.

Pharma Companies 90

Pharma Companies Regulation Drugs Marketing 90

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Biogen’s failure should be a warning to other pharma companies. They relied so much on a new drug that they tried to market a product with bad science behind it.

Pharma Companies 210

Pharma Companies Drugs Marketing Production 210

Pharma Marketing Network

OCTOBER 23, 2024

In today’s rapidly evolving pharmaceutical industry, staying ahead isn’t just a matter of developing the next breakthrough drug. It’s about knowing what the market wants, understanding your competition, and predicting the next trend before it happens. That’s where pharma market research comes in.

Marketing 52

Marketing Research Branding Production 52

Outsourcing Pharma

MAY 23, 2024

A new report from Access to Medicine Foundation gives the advice to ensure the few promising antimicrobials in development reach patients on the frontlines of drug resistance.

Pharma Companies 52

Pharma Companies Drugs Medicine Development 52

Pharma Packaging Solutions

OCTOBER 6, 2021

Over the years, more and more pharmaceutical companies have moved away from in-house packaging operations and toward pharmaceutical contract packaging. There are plenty of reasons pharma companies have started making this shift. The post Why do Pharma Companies Outsource Pharmaceutical Packaging?

Packaging 52

Packaging Packaging Pharma Companies Contract Packaging 52

Pharma Marketing Network

NOVEMBER 7, 2024

With a competitive landscape and ever-evolving regulations, having effective pharmaceutical marketing strategies is crucial for pharma companies looking to stand out. Pharma marketers must think creatively and strategically. For more ideas, visit Pharma Marketing News. But the reality is more complex.

Marketing 52

Marketing Compliance Branding Regulation 52

Pharmaceutical Technology

JUNE 14, 2023

Packaging trends The pharmaceutical contract packaging market is witnessing substantial growth. According to recent reports, rising demand in the end-use market, growing use of outsourcing, and increasing technological innovations are contributing to market growth.

Contract Packaging 130

Contract Packaging Packaging Packaging Development 130

Creogenic Pharma

APRIL 15, 2023

The Indian pharmaceutical market reached a value of around $27 billion by the end of 2017 and is predicted to experience a CAGR of over 5% for the next five years, reaching over $60 billion by 2022. India is a major player in the global pharmaceutical industry, accounting for almost 20% of the export volume of generic drugs worldwide.

Pharma Companies 40

Pharma Companies Production Manufacturing Generic Drugs 40

Pharmaceutical Technology

SEPTEMBER 2, 2022

The rate of drug approvals could be on the rise. In a recent report, GlobalData revealed that the US Food and Drug Administration (FDA) approved 122 new drug applications (NDAs) and biologic license applications (BLAs) in 2021. There are many reasons why a company might prefer to keep commercialisation activities inhouse.

Drugs 130

Drugs Pharma Companies Medicine Production 130

Pharma Marketing Network

NOVEMBER 7, 2024

In today’s digital world, healthcare email marketing is more than just sending out newsletters. But how can pharma companies truly maximize the potential of email marketing? That’s the power of healthcare email marketing. Let’s break down the essential strategies every pharma marketing executive should know.

Marketing 52

Marketing Compliance Branding Regulation 52

Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. This article explores effective strategies to help pharma marketing executives navigate the digital landscape successfully.

Marketing 52

Marketing Branding Compliance Engineer 52

Drug Channels

OCTOBER 14, 2022

Today’s guest post comes from Steve Callahan, Senior Manager of Market Research at MMIT. d/b/a Drug Channels Institute. d/b/a Drug Channels Institute. Drug Channels® is a registered trademark of Pembroke Consulting, Inc. To learn more, check out MMIT’s Strategic Launch Report & Evaluate Forecast solution.

Pharma Companies 80

Pharma Companies Marketing Drugs Research 80

World of DTC Marketing

DECEMBER 9, 2021

LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. Cutting through the noise is getting more challenging, and a “mass market” approach doesn’t work anymore unless you have a broad patient population. Digital advertising will account for 64.4%

Drugs 204

Drugs Branding Marketing Production 204

pharmaphorum

MAY 3, 2022

Idorsia has become the first drugmaker in the EU to claim approval for a drug for chronic insomnia in the dual orexin receptor antagonist class, ahead of rival drugs from Merck & Co and Eisai. The class as a whole is, however, trying to break into a low-cost generic market, and almost inevitably is facing pushback from payers.

Marketing 97

Marketing Drugs Sales Pharma Companies 97

Pharmaceutical Technology

JULY 6, 2022

Talks of a bear market in the biotech sector do not seem to pass, with news of companies falling into administration and layoffs becoming a recurrence. Other businesses such as Redhill Biopharma or Vincerx Pharma have also announced plans for large layoffs. This is particularly felt among smaller retail investors.

Marketing 162

Marketing Gene Therapy Manufacturing Pharma Companies 162

Pharma Marketing Network

OCTOBER 14, 2024

As the landscape evolves, pharma executives must adapt their marketing strategies to remain competitive and effectively reach their target audiences. The rise of big data analytics, artificial intelligence, and machine learning has revolutionized drug discovery, development, and marketing.

Marketing 52

Marketing Branding Big Data Compliance 52

pharmaphorum

SEPTEMBER 22, 2021

When the pandemic emerged, there was an urgent need for quick decisions and swift adaptability while continuing to ensure the safety of employees and limited disruption of the manufacturing and supply chain for much needed and potentially lifesaving drugs for patients.

Pharma Companies 111

Pharma Companies Life Science Development Production 111