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Last month, the Pharmaceutical Research and Manufacturers of America (PhRMA) “updated and enhanced” its voluntary code of ethics regarding appropriate interactions between the drug industry and U.S. healthcare professionals (HCPs) while marketing pharmaproducts, including speaker programs.
My background for decades now is in the pharma marketing and branding space, working with all sorts of pharmaproducts, devices, diagnostics. Our nurses act as that person, our nurses act as that confidant to that family and begin to provide that education services to that person who’s seeking a solution.
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