World of DTC Marketing

OCTOBER 29, 2020

When online health seekers come to a pharma product website they want to know “what’s in it for me?” ” and “how much the drug costs” Sure, they will go to the product safety information page but it’s too hard for them to comprehend. What about TV and online ads?

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World of DTC Marketing

OCTOBER 26, 2021

I decided to research why this is happening at a client’s request, and I found two reasons. Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites. The good news, however, is that people believe in the drugs we develop.

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Pharmaceutical Technology

AUGUST 12, 2022

And while the gloomiest predictions around medicine shortages do not appear to have come to pass, shortfalls in drugs like HRT products have been partially attributed to Brexit. One looming issue for the pharma industry is the upcoming December 2022 deadline around batch testing. Changes to batch testing requirements.

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Pharmaceutical Technology

AUGUST 30, 2022

Brazilian pharma production sites are involved in Covid-19 vaccine and therapy manufacture. Oswaldo Cruz Foundation will package the drug in its facility in Rio de Janeiro before supplying it to the Brazilian public health system; the company is also involved in clinical trials for the drug’s possible use as Covid-19 prophylaxis.

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World of DTC Marketing

FEBRUARY 9, 2021

Here are what I found in over two years of research with online health seekers. In the top pharma product websites that we showed groups, they really disliked the website’s overall appearance and described it as “cold and unappealing.” 6ix: Lack of drug comparisons. People actually laughed at this.

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World of DTC Marketing

FEBRUARY 17, 2021

” It’s important to understand that no formula can be applied across all health conditions and products. DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. What about online paid media?

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World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. 3hree: There is a correlation between bounce rates and the product lifecycle.

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Pharmaceutical Technology

MARCH 10, 2023

The document contains detailed information on the suppliers and their product offerings, alongside contact details to aid your purchasing decision. The companies offer systems for more dynamic freeze-drying of products with more precision in control. The process eliminates the disadvantages of conventional drying methods or freezing.

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Pharmaceutical Technology

SEPTEMBER 15, 2022

Research by GlobalData (Contract Small Molecule API Manufacturing Industry by the Numbers – 2021 Edition) shows that containment facilities are in high demand as the use of cytotoxic drugs continues to grow. Adding to these factors is that oncology accounts for the majority of marketed, contained drugs.

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Pharma Marketing Network

DECEMBER 5, 2024

To build strong HCP networks: Host webinars and conferences : Share new research and treatment insights. Provide resources : Offer patient education materials or detailed product guides. Engage through video : Platforms like YouTube can help explain complex drug mechanisms. How can pharma companies build HCP networks?

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Fossil Remedies

AUGUST 31, 2022

The main thing is you should know the different aspects of costs while doing the research about a pharmaceutical company. There are various prerequisites and legal compliances before launching a pharma company. Another important thing is company registration and DLN (Drug License Number). The important thing is certification.

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Pharmaceutical Technology

OCTOBER 6, 2022

According to Adam Bradbury, GlobalData PharmSource analyst “[…] evidence indicates that containment facilities are in high demand and will be increasingly so in future as the oncology pipeline and the use of cytotoxic drugs continues to grow.” These turnkey solutions cover every process through the drug manufacturing life cycle.

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Fossil Remedies

OCTOBER 23, 2019

You can market drugs under your brand name. You can team up with some establish pharma manufacturing company. Do thorough research to understand your competitors. Do the research well and invest in marketing and advertising. You can begin with a manufacturing unit. Draft a business plan.

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Intouch Solutions

SEPTEMBER 2, 2021

Last month, the Pharmaceutical Research and Manufacturers of America (PhRMA) “updated and enhanced” its voluntary code of ethics regarding appropriate interactions between the drug industry and U.S. healthcare professionals (HCPs) while marketing pharma products, including speaker programs.

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Fossil Remedies

MARCH 27, 2020

He used to follow the instructions and administer the drugs prescribed. With digitization, patients go prepared by doing online research. They can compare drugs and find a better alternative. All these things revolutionize the pharma and healthcare industry. They match the symptoms and conditions.

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Fossil Remedies

JULY 15, 2022

Each drug made by a renowned pharma company is of the best quality. Not just that, good transportation arrangements are facilitated so that drugs reach the customers on time and safely. What should one look for in a pharma company? Hence, it is the most ideal approach to launch a business in the pharma sector.

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Pharma Marketing Network

JUNE 8, 2020

My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Working in both marketing and advertising campaigns but also market research, strategic planning, workshop facilitation. Is it the scientific researchers? Don (PMN): Great.

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World of DTC Marketing

JUNE 21, 2021

The same is true for pharma products, yet they continue to waste a lot of money on display ads while the bounce rate and time on their product websites are dismal. Today it’s about using the internet to research prescription drugs, and more and more pharma is being left out of that conversation.

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World of DTC Marketing

FEBRUARY 24, 2021

Researchers found that over nearly two decades, obesity contributed to anywhere from 30% to 53% of new type 2 diabetes diagnoses among middle-aged and older Americans. If I market a diabetes medication, I would include information on my drug site to help reverse Type 2 diabetes. Centers for Disease Control and Prevention.

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World of DTC Marketing

JUNE 14, 2021

According to research company Lumen, only 9% of banner ads are even noticed for a second. Most pharma websites have ignored the other tactic of providing links to credible health information online, even if they provide information on a competitor’s brand. Source: Bob Hoffman. The second was information they found online.

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Pharmaceutical Technology

MARCH 22, 2023

During the pandemic, the shortage of basic drugs such as paracetamol in key EU countries led to growing calls to push local drug manufacturing to ensure a smooth supply and to minimise shortages. Only 25% of API production for generic drugs took place in Europe in 2020, according to a November 2022 Medicines for Europe report.

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World of DTC Marketing

JANUARY 5, 2021

A bunch of drugs is not going to solve the problem.” I’ve been a huge supporter of having pharma product websites include more health information, including informing people of the dangers of preventative health problems. That’s her choice, but I believe it’s wrong.

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