Remove Drugs Remove Pharma Production Remove Sales
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Pharma websites need disruption

World of DTC Marketing

We all know that Wall Street and sales come well before patients. Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. ROI drives pharma companies. In the past, pharma product websites had a huge effect on whether a patient asks for an Rx. Want proof?

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Product launch metrics are changing in pharma

World of DTC Marketing

Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences. What is the definition of a successful pharma product launch? HCPs are more interested in all the data than the data that pharma wants them to see.

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Bayer sells testosterone drug rights to Grünenthal for €500m

pharmaphorum

Grünenthal is paying up to €500 million ($501 million) for rights to Nebido (testosterone undecanoate), which is sold in around 80 countries worldwide for testosterone deficiency and made sales of €117 million last year. The post Bayer sells testosterone drug rights to Grünenthal for €500m appeared first on.

Drugs 97
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Innate Pharma and Takeda sign licence deal to develop ADCs for coeliac disease

Pharmaceutical Technology

Innate Pharma has signed an exclusive licence agreement with Takeda to enable research and development of antibody drug conjugates (ADCs) against an undisclosed target, primarily focusing on coeliac disease. In addition, Innate will receive royalties on possible net sales of any commercial product to be developed under the licence.

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How much to spend on DTC TV

World of DTC Marketing

There is s direct correlation between web traffic and TV ads for new pharma products. Once your brand has launched and new Rx’s are starting to drive sales DTC marketers should not take credit unless they can show that the new Rx’s were driven by DTC and not HCP marketing. What about online paid media?

Branding 180
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Japanese drugmakers make greener packaging pledge

pharmaphorum

Meanwhile, pharma products also generate non-degradable waste materials – known as environmentally persistent pharmaceutical pollutants (EPPPs) – with biological activity that is known to adversely affect ecosystems. It started using the sugarcane in its irritable bowel syndrome (IBS) drug Irribow (ramosetron), sold in Japan.

Packaging 105
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How to Start a Pharmaceutical Distribution Company?

Fossil Remedies

He will examine the overall business concept and determine the ways to boost sales. You can market drugs under your brand name. You can team up with some establish pharma manufacturing company. The blog explains the process of starting a pharma distribution company and taking it ahead of others.