Concern as measles cases doubled in Europe last year
pharmaphorum
MARCH 16, 2025
A sharp rise in measles cases in 2024 in Europe has led to widespread calls for a concerted effort to ramp up vaccination rates
Sun.Mar 16, 2025
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Cost-Per-Click to Target HCPs
Pharma Marketing Network
MARCH 16, 2025
Table of Contents Understanding Cost-Per-Click in Pharma Marketing Why CPC Is Effective for Targeting Healthcare Professionals Optimizing CPC Strategies for Maximum Engagement Measuring Success and Avoiding Common Pitfalls Understanding Cost-Per-Click in Pharma Marketing Digital advertising has revolutionized pharmaceutical marketing, allowing brands to directly reach healthcare professionals (HCPs) through targeted online campaigns.
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AbbVie builds the case for ovarian cancer drug Elahere
pharmaphorum
MARCH 16, 2025
AbbVie builds the case for ovarian cancer drug Elahere Phil.
Do Paid Social Media Campaigns work?
Pharma Marketing Network
MARCH 16, 2025
Table of Contents Understanding Paid Social Media Campaigns in Pharma Marketing Key Benefits of Paid Social Media Advertising for Pharma Brands Best Practices for Optimizing Paid Social Media Campaigns Measuring Success: How to Track ROI and Engagement Understanding Paid Social Media Campaigns in Pharma Marketing Pharmaceutical marketing has evolved significantly with the rise of paid social media campaigns , enabling brands to reach healthcare professionals (HCPs), patients, and caregivers in w
From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
The impact of biosimilars on biologic drug life cycle management
Drug Patent Watch
MARCH 16, 2025
The Biosimilar Revolution: How It's Changing the Game for Biologic Drug Manufacturers As the pharmaceutical industry continues to evolve, one trend is gaining significant attention: the rise of biosimilars. For those who may be new to this concept, biosimilars are biologic drugs that are highly similar to existing biologic medicines, but at a lower cost.
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