Tue.Dec 31, 2024

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Harnessing Data for Pharma Marketing Success: Insights From a Roundtable

Intouch Solutions

In the dynamic world of pharmaceutical marketing, data-driven strategies are becoming indispensable. The recent roundtable hosted by the DHC Group titled Data Driven Transformation in Healthcare Marketing , featured industry experts including the managing director of the EVERSANA INTOUCH Tech & Transformation affiliate, Shane Mayer, who provided valuable insights into the evolving role of data in pharma marketing.

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Sangamo’s stock sinks 50% as Pfizer halts haemophilia A gene therapy partnership

Pharmaceutical Technology

Sangamo said it plans to explore all options to commercialise the asset, including seeking a potential new collaboration partner.

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Pfizer ducks out of Sangamo haemophilia A alliance

pharmaphorum

Sangamo is 'surprised and disappointed' by Pfizer's decision to return rights to its gene therapy for haemophilia A after positive phase 3 results

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Hansa Biopharma Shares Positive Imlifidase Phase II Study Data in Rare Autoimmune Disorder

XTalks

Hansa Biopharma has announced positive complete results from its single arm 15-HMedIdeS-09 Phase II study on the use of imlifidase for the treatment of the rare disease Guillain-Barr syndrome (GBS). The company conducted an indirect treatment comparison analysis of 15-HMedIdeS-09 study data to the International Guillain-Barr Syndrome Outcome Study (IGOS), a worldwide prospective study by the Inflammatory Neuropathy Consortium on prognosis and biomarkers of GBS.

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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New data could widen use of Novartis' SMA therapy Zolgensma

pharmaphorum

Phase 3 results with an intrathecal version of Novartis spinal muscular atrophy (SMA) gene therapy could make older children eligible for treatment.

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Mastering Pharmaceutical Marketing: Strategies to Drive Success in the Pharma Industry

Pharma Marketing Network

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat. In an industry where lives are at stake, creating compelling, compliant, and effective campaigns can feel like walking a tightrope.

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Top 3 Examples of Conference Coverage This Year

Pharmaceutical Commerce

Pharma Commerce was on the road extensively throughout 2024, and plenty of insight was gathered along the way.

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Winning Healthcare Marketing Strategy: Proven Tactics for Success

Pharma Marketing Network

Table of Contents Sr# Headings 1 Introduction: The Need for Strategy in Healthcare Marketing 2 Crafting a Patient-Centered Marketing Approach 3 Leveraging Digital Tools for Success 4 Future-Proofing Your Healthcare Marketing Strategy Introduction: The Need for Strategy in Healthcare Marketing Building an effective healthcare marketing strategy can feel like solving a complex puzzle.

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These 3 Strategies Can Make Your Daily Grind More Interesting

AuroBlog - Aurous Healthcare Clinical Trials blog

(Westend61/Getty Images) Imagine it’s Monday morning, too cold and too dark, but once that alarm goes off, you know you’ve got to rally. The kids have to get to school. You’ve got to get to work.

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Advanced devices & innovative therapies offer new hope in India’s heart care revolution: Dr Nagesh Waghmare

AuroBlog - Aurous Healthcare Clinical Trials blog

The integration of advanced technology into cardiac care is transforming the treatment of heart failure, according to Dr Nagesh S Waghmare, Interventional Cardiologist at Bombay Hospital and Medical Research Centre.

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Optimizing Clinical Supply Strategy: Navigating Challenges & Finding Your Ideal Model