Balancing Act: Privacy Concerns and Targeted Ads in Pharma Marketing
Pharma Marketing Network
OCTOBER 14, 2023
The digital age has provided a great opportunity for businesses to reach and engage with their customers. The use of targeted ads has become increasingly popular in the pharmaceutical industry, as it allows companies to tailor their campaigns to specific audiences. However, the use of such ads also raises privacy concerns. In this article, we will explore the challenges of balancing privacy concerns with targeted ads in pharma marketing.
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