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Table of Contents Sr# Headings 1 Introduction 2 The Connection Between Pharma Research and Marketing 3 Precision Medicine: Targeting the Right Audience 4 AI and Big Data: Transforming Pharma Research 5 The Role of Real-World Evidence 6 Trends in Drug Development and Launch Strategies 7 Collaborations Between Pharma and Tech 8 Personalizing Marketing Through Research Insights 9 Leveraging Social Media for Research-Based Campaigns 10 The Role of Market Access Research 11 Ethical Considerations in
The global pharmaceutical industry faces a significant challenge in ensuring access to essential medicines, particularly in emerging markets where affordability and availability are major concerns. The generics industry plays a critical role in addressing this issue, offering cost-effective alternatives to branded medications.
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