Pharma’s digital landscape: the evolution of multichannel strategy
pharmaphorum
SEPTEMBER 19, 2017
Pharmaceutical marketers are increasingly native multichannel practitioners, but building an effective and efficient campaign is challenging. This is also because the digital landscape, and the number of options available is still rapidly evolving. What are the best ways to choose the right channels and the right content? And how can you plan to optimize operations further by cutting down on costs and approval times?
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