Sat.Dec 12, 2020 - Fri.Dec 18, 2020

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AstraZeneca to buy Alexion for $39B

Bio Pharma Dive

The deal launches AstraZeneca, a company that has been growing mostly because of newer drugs for cancer and diabetes, into the market for rare disease treatments.

Marketing 362
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Telehealth will be worth about $25 billion in 2021

World of DTC Marketing

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. While 5% may not sound like much, consider that 8.5 billion doctor’s visits, worth a total of approximately US$500 billion. The most time-consuming task is to make an appointment with your doctor just to ask for a new Rx or an Rx renewal.

Doctor 309
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Best Features of Mobile Workstations in Pharmaceutical Production

Pharma Mirror

The future of pharmaceutical manufacturing is mobile. Advances in cloud computing and the onset of Industry 4.0 has led to the proliferation of mobile IT solutions for manufacturing, including pharmaceuticals. Particularly, mobile workstations and tablets are becoming staples of the pharmaceutical manufacturing workflow due to their cost-effectiveness, particularly in demanding environments like cleanrooms, where even modular fixed human-machine interfaces (HMIs) can be exorbitantly priced and c

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You Have a Product – Now What? Key Considerations for an Effective Commercial Strategy

Camargo

Whether a sponsor develops a new product or plans to license an exciting new asset developed somewhere else, commercial success or failure will depend on its understanding of the market and ability to develop an effective commercial strategy. The product may be based on an elegant and compelling scientific premise, but if it does not provide a set of benefits that could change current behaviors, or if it is not accessible to patients, it might be best to consider alternatives.

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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Moderna's first FDA clearance brings the US a second coronavirus vaccine

Bio Pharma Dive

The FDA's emergency authorization of the biotech’s shot bolsters an immunization campaign in the U.S. that’s just beginning.

Vaccine 336
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Virtual ad boards

World of DTC Marketing

Pharma has adapted virtual ad boards which is essential for impact marketing. I’ve noticed, however, that some best practices for ad boards seem to be slipping. Here is a checklist. 1ne: “Let’s have an ad board.” The first question you need to ask is whether you really need an ad board. Ad boards should not be used to tell something you already know. 2wo : What’s our objective?

Marketing 180

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Moderna Vaccine Is Highly Protective and Prevents Severe Covid, Data Show

NY Times

The positive review likely ensures that the F.D.A. will grant emergency authorization for a second coronavirus vaccine this week for millions of Americans.

Vaccine 145
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With trial plans, Novo wagers its diabetes drug can help treat Alzheimer's

Bio Pharma Dive

Similar diabetes drugs from Novo have shown signs of promise in treating dementia. The Danish biotech is now putting that hypothesis to the test.

Drugs 336
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Common sense approach to the pharma industry

World of DTC Marketing

SUMMARY: The “goodwill” that many believe was gained from the development of a Covid-19 may be more of a wish than a reality. Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. The headline and byline in a Times editorial said it all “Don’t Fall for Big Pharma’s Savior Act, Heroic work went into the development of the coronavirus vaccines.

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Pandemic has made little positive impact on public's view of pharma

Pharma Times

A new report launched by Takeda has found that just 17% of UK adults surveyed felt their perception of pharma had improved based on the industry's response to COVID-19

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Optimizing Clinical Supply Strategy: Navigating Challenges & Finding Your Ideal Model

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Brain Fog Explained as Study Shows SARS-CoV-2 Crosses Blood-Brain Barrier

BioSpace

A study in Nature Neuroscience shows SARS-CoV-2, the virus responsible for COVID-19, is capable of crossing the blood-brain barrier, likely contributing to symptoms of brain fog and other cognitive effects reported by people infected with the virus.

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FDA scientists back safety, efficacy of Moderna's coronavirus vaccine

Bio Pharma Dive

A review by agency staff affirmed the strongly positive results Moderna reported from a large Phase 3 study, clearing the way for a possible emergency authorization in the coming days.

Scientist 328
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US starts COVID-19 vaccinations

BioPharma Reporter

The US has started COVID-19 vaccinations this morning: after the Pfizer/BioNTech vaccine was granted Emergency Use Authorization (EUA) by the FDA on Friday.

Vaccine 132
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Novo Nordisk eyes EU approval for once-weekly semaglutide

Pharma Times

Danish pharma is seeking approval for drug as a weight management therapy

Drugs 146
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The New Age of Decentralized Clinical Trials

White paper that delves into the complex topic of Decentralized Clinical Trials and how to master them within the confines of FDA Regulations

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Experts Say Benefits of COVID-19 Vaccines Outweigh Risks of Reported Temporary Side Effects

BioSpace

After four people in the Pfizer-BioNTech's and three people in Moderna’s COVID-19 vaccine trials developed temporary facial weakness or paralysis, some people became concerned that it could happen to them. But experts suggest that the condition, known as Bell’s palsy, is fairly prevalent in the p.

Vaccine 142
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Novartis acquires a small biotech and its trio of brain drugs

Bio Pharma Dive

More active in neuroscience than most pharmaceutical firms, Novartis would gain three experimental drugs for depression, schizophrenia and movement disorders through the deal.

Drugs 326
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COVID-19 winter lockdowns & national restrictions drive demand for ‘body and mind’ formulations say SIRIO Europe

Pharma Mirror

Manufacturers seeking CDMOs that can quickly develop complex formulations offering both body and mind benefits SIRIO Europe (Ayanda) – the European nutraceutical and pharmaceutical contract development and manufacturing organisation (CDMO) and member of SIRIO Group – forecasts a winter surge in requests from nutra brands for new ‘dual benefit’ mood enhancing formulations as a result of COVID-19 measures.

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New research reveals impact of childhood type 1 diabetes on mental health

Pharma Times

Surveys uncovers findings pre- and post-pandemic

Research 145
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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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Eureka’s InvisiMask™ Anti-SARS-CoV-2 Nasal Spray Protects for 10 Hours in Preclinical Results

BioSpace

Eureka Therapeutics' InvisiMask™ Human Antibody Nasal Spray can provide 10 hours of protection from SARS-CoV-2 virus in animal models, according to preclinical results released today. Now it’s heading to clinical trials.

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FDA advisers meet to review Moderna's coronavirus vaccine

Bio Pharma Dive

Support from the advisory committee Thursday would likely result in an emergency authorization for the shot within days. Track the meeting's progress with BioPharma Dive's reporters here.

Vaccine 306
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Machine-learning, robotics and biology to deliver drug discovery of tomorrow

pharmaphorum

Biology 2.0: Combining machine-learning, robotics and biology to deliver drug discovery of tomorrow. Intelligent OMICS, Arctoris and Medicines Discovery Catapult test in silico pipeline for identifying new molecules for cancer treatment. Medicines discovery innovators, Intelligent OMICS, supported by Arctoris and Medicines Discovery Catapult, are applying artificial intelligence to find new disease ‘drivers’ and candidate drugs for lung cancer.

Drugs 128
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GSK co-leads investment in ‘disease rebalancing’ Adrestia Therapeutics

Pharma Times

British pharma company also announces strategic collaboration agreement

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What the FDA's New Dosage Guidance Means for the Future of Clinical Research

Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

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FDA Approves First Non-Prescription, OTC Test for At-Home COVID-19 Detection

BioSpace

The U.S. Food and Drug Administration has authorized the first non-prescription, over-the-counter, at-home antigen test that can be used to identify infection with SARS-CoV-2, the virus responsible for COVID-19, in people two years of age or older.

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Lilly pays $880M for Prevail, pushing further into genetic medicine

Bio Pharma Dive

The acquisition marks a significant bet by Lilly on gene therapy's potential to address tough-to-treat neurological disorders like Parkinson's disease.

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Have you checked your brand’s temperature?

pharmaphorum

In today’s fast-paced world how do you make sure your brand messages resonate with your customers and, if they do, how can your brand become even more remarkable? These questions have always been relevant for healthcare communications, but the new world in which we all find ourselves have made them particularly pertinent as our customers’ behaviour and needs changed.

Branding 128
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Valneva starts UK-based early-stage COVID-19 vaccine trial

Pharma Times

French biotech will test vaccine candidate on 150 volunteers across four sites

Vaccine 137
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European Clinical Supply Planning: Balancing Cost, Flexibility and Time

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New Zealand secures COVID-19 vaccines from Novavax and AstraZeneca

BioPharma Reporter

New Zealand now has enough COVID-19 vaccines for everyone in the country, says the government, as it announces two new supply agreements with Novavax and AstraZeneca today.

Vaccine 125
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Hospitals start coronavirus vaccinations in sweeping, nationwide effort

Bio Pharma Dive

A New York nurse was among the first to get the shot after FDA authorization late Friday. Many other health systems are either preparing to receive supplies or are already beginning immunizations.

Nurses 306
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First Coronavirus Vaccines Head to States, Starting Historic Effort

NY Times

Distributing supplies is a daunting logistical challenge, involving sophisticated tracking equipment, military contingencies and tight security.

Vaccine 124
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EUSA Pharma launches phase III COVID-19 study for siltuximab

Pharma Times

Study will enrol hospitalised COVID-19 patients with serious viral acute respiratory distress syndrome

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The New Age of Decentralized Clinical Trials

This new white paper defines and details the impact of Decentralized Clinical Trials on the Pharmaceutical industry and how the impact can be measured along with steps companies can take to ensure adoption.