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Azbil Telstar announces the appointment of Rashedi Hassan as a Sales & Marketing Manager of the subsidiary of the company in Dhaka, Bangladesh. Rashedi Hassan holds a Diploma in Engineering from Dhaka Polytechnic Institute. With more than 18.
KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare.
Artificial intelligence (AI) is no longer a futuristic concept in healthcareits here, embedded in nearly every touchpoint of modern pharma marketing. But as pharma marketers race to adopt these tools, a central question looms: Is AI fueling smarter engagement, or setting the stage for a compliance disaster? Key pillars include: 1.
Just as a chef relies on quality ingredients for the perfect dish, marketers depend on cutting-edge research to craft campaigns that resonate with their audience. The Connection Between Pharma Research and Marketing Effective marketing starts with understanding your audience.
In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. Strategic Audience Targeting and Keyword Planning One of the key advantages of PPC campaigns in pharma marketing is their precision.
This is where SEO marketing strategies become essentialallowing brands to boost visibility, earn trust, and support both HCP and patient journeys without violating regulatory guidelines. Search engine optimization (SEO) is no longer just a content tacticits a foundational digital discipline.
Pharmaceutical companies hold permission to market their products directly to consumers. The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health. No product is mentioned for help-seeking advertising.
CIGB-128 is under clinical development by Center for Genetic Engineering and Biotechnology and currently in Phase I for Brain Tumor. According to GlobalData, Phase I drugs for Brain Tumor does not have sufficient historical data to build an indication benchmark PTSR for Phase I.
CIGB-128 is under clinical development by Center for Genetic Engineering and Biotechnology and currently in Phase I for Brain Tumor. According to GlobalData, Phase I drugs for Brain Tumor does not have sufficient historical data to build an indication benchmark PTSR for Phase I.
argenx engineers antibodies for therapeutic use in its Immunology Innovation Program (IIP). Argenx also has three Fc engineering technologies (NHANCE, ABDEG and POTELLIGENT) that it uses to expand its antibody portfolio. Please check your email to download the Report.
On choosing the candidate, the company will oversee the complete development, production and marketing. As per the initial agreement, Sanofi is in charge of these products’ development, manufacturing and marketing while Innate Pharma is entitled to get up to $423.3m (€400m) in development and commercial milestone payments.
Under the multi-year strategic partnership, Prevail will detect and advance capsids, which are clinically translatable, along with its cargo to develop the transformative genetic medicines by using Capsida’s novel adeno-associated virus (AAV) engineering platform.
According to the revised deal, Daiichi Sankyo and Kite will transfer the Marketing Authorization for Yescarta to Gilead’s Japan subsidiary, Gilead Sciences K.K., The therapy’s sales and promotion works in Japan following the transfer of marketing authorisation will be carried out by the Kite Cell Therapy Business Unit at Gilead Sciences K.K.
But how can we make Customer Engagement effective, and how can we leverage technologies like AI and Marketing Automation to their best potential? The Event – Helping marketers to face Business Challenges. AiDEA Marketing – One conversation, multiple channels! Martina Fiore – Head of Marketing, Trueblue Srl.
The biotherapeutics market is rapidly growing, with 2021 seeing the highest-ever cell and gene therapy approval number. The first FDA-approved gene therapies (Luxturna and Kymriah) entered the market in 2017. The future of cell and gene therapies. Collaboration and integrated manufacturing.
“Receiving FDA clearance for the Spectralis Flex Module fulfills our vision of bringing Heidelberg image quality to all patients, regardless of their age or physical abilities,” says Ram Liebenthal, General Manager US at Heidelberg Engineering. “We The global market for retinal imaging devices was valued at approximately $3.74
“77% of marketers measure ROI within the first month of their campaign, knowingly trying to “prove ROI in a shorter amount of time than their typical sales cycle., while only 4% of marketers even measure ROI over a six-month period or longer.” ” So how should DTC marketers really measure ROI?
Despite this, specialty generics are expected to be the domain of a handful of companies with the necessary manufacturing capabilities and legal backing needed for entering the market. But this also reflects a wider trend within the broader market, which is moving towards complex biological and non-biological products, he adds.
In today’s digital world, partnering with a competent and reliable digital marketing agency is crucial for businesses seeking to enhance their online presence, reach their target audience, and achieve their marketing goals. Additionally, establish a realistic budget that you are willing to invest in digital marketing services.
What do you do when the traditional pillars of your marketing strategy start to crumble? Pharma marketers are reallocating budgets to digital ecosystems that offer more flexibility, more measurable ROI, and greater resilience in the face of regulatory disruption. The current shift isn’t just reactiveits strategic.
by Dr Torill Bigg, Chief Carbon Reduction Engineer at Tunley Engineering Businesses globally are looking to reduce their carbon footprints. Demonstrating environment leadership enhances business reputation, retains and attracts customers, investors, and staff – and enhances market value.
So why would a life sciences company provide Apple iPads to their sales force in an emerging market? This is why it makes sense to have different solutions for different markets. By doing so it allows an organisation to leverage scale in these markets, in the same way choosing one platform globally would.
Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales.
A specifically engineered HER2-directed antibody drug conjugate (ADC), Enhertu is being co-developed and co-marketed by Daiichi Sankyo along with AstraZeneca. In the trial, 1.9% of subjects had complete and partial responses, respectively, with a median duration of response of 8.7
In 2021, Novo Nordisk Pharmatech, a leading pharmaceutical-grade insulin and Quats product supplier announced plans to enter the enzyme market. By building upon its core competency, Novo Nordisk Pharmatech will begin serving the emerging regenerative medicine and advanced therapy markets through best-in-class speciality enzymes.
Content marketing not only builds trust and credibility but also helps in driving brand awareness which attracts potential customers. Life science companies can position themselves as authoritative sources, create a community of loyal followers and influence purchasing decisions by leveraging content marketing strategies.
These stem cells are engineered to develop into dopamine-producing neurons, which are progressively lost in Parkinsons disease. million diagnosed cases of Parkinsons disease in the major markets, with the US accounting for about 45% of these cases. As of 2023, there were approximately 2.7
The Art and Science of Tissue Engineering Do you know that scientists are now able to grow body parts in the lab? This incredible medical breakthrough is called tissue engineering. So, what is tissue engineering? Having said that regenerative grafts created using tissue engineering have numerous applications.
In the past year, Hemgenix has been granted approval by the US Food and Drug Administration (FDA) and has received conditional marketing authorisation from the European Commission (EC) and the UK’s Medicines and Healthcare products Regulatory Agency (MHRA). This followed positive results from CSL’s Phase III HOPE-B trial (NCT03569891).
Related: World’s Largest Meat Company Enters Plant-Based Meat Market. Plant-based food makers are focused on gaining market share from traditional meat eaters, rather than just vegans and vegetarians. Planet: Environmentally conscious food companies will focus on engineered foods and new proteins.
Last year, in market research, I heard cancer patients and caregivers talk about the confusion around trying to get credible health information including treatment options. Most often, patients relied on the internet (specifically multiple myeloma websites [94%] and general search engines [92%] to find information about multiple myeloma).
This years honorees tackle the sectors biggest challenges: cutting waste, boosting nutrition and engineering better flavor without compromise. To assemble its top 10, Fast Company evaluated over 600 food businesses across 58 sectors, judging each on R&D, sustainability impact and market traction.
Under the leadership of Parvez Hashim, Country General Manager, Telstar’s office has consolidated a professional and specialized service in Asia’s pharmaceutical market in consultancy, engineering, construction and manufacturing processes for development of turnkey plants and installations for local and multinational pharmaceutical companies with high (..)
For pharmaceutical marketing executives, embedding the right digital marketing strategies into annual plans is no longer optionalits a strategic necessity. To capture this attentionand maintain regulatory trustpharma marketers must embrace the tools, channels, and content formats that create measurable value and real-world engagement.
Cell-engineering company MaxCyte has signed a strategic platform licence (SPL) with biotechnology company Catamaran Bio to support the chimeric antigen receptor (CAR)-NK cell therapy programmes. These CAR-NK cell therapies combine new functional attributes with the NK cells’ inherent cancer-fighting properties.
billion privately on the promise of engineering cells to make everyday products like perfumes and synthetic burgers — even one day an iPhone — has sunk like a rock on the open market. Kelly’s powers of persuasion, so potent for so long, have often come up short since Ginkgo went public in 2021.
In an era wher Pharmaceutical digital marketing is in the middle of a rapid transformation. For pharma marketing executives , reaching audiences in meaningful, personalized ways has never been more critical. To put it simply, digital marketing in pharma is the bridge to reach these audiences effectively.
Quell Therapeutics and AstraZeneca have entered a collaboration, exclusive option and licence deal for the development, manufacturing and commercialisation of engineered T-regulator (Treg) cell therapies for autoimmune diseases. Cell & Gene Therapy coverage on Pharmaceutical Technology is supported by Cytiva.
In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. This article explores effective strategies to help pharma marketing executives navigate the digital landscape successfully. Using high-reach keywords like specific drug names or trending terms helps draw traffic.
Pharmaceutical firms usually depend upon consulting analytical services for marketing and sales decisions related to their strategy and execution. Verix states that it leverages AI to provide more in-depth, precise data on the market more quickly and at a lower cost. This is a time-consuming and costly process. Adding the start-up.ai
Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. This article provides a comprehensive overview of the various facets of pharmaceutical marketing, from its historical evolution to future trends.
The new technologies will also overcome the manufacturing bottlenecks in delivering advanced engineered cell products. The multi-year collaboration aims to develop new technologies which will help in improving clinical outcomes for patients.
In the ever-evolving digital landscape, pharma marketers must stay up to date with the latest ad regulations. Understanding digital compliance, navigating ad regulations, leveraging digital tools, and complying with pharma regulations are all important steps in ensuring successful marketing campaigns.
The world of digital marketing in pharma is evolving rapidly. Pharma marketing executives face the unique challenge of staying compliant while engaging audiences in meaningful ways. So, how can digital marketing truly revolutionize the pharma space? Resource: Check out Pharma Marketing News for patient-centric content ideas.
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