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AI in Pharma Marketing: Innovation or Compliance Nightmare?

Pharma Marketing Network

Artificial intelligence (AI) is no longer a futuristic concept in healthcareits here, embedded in nearly every touchpoint of modern pharma marketing. But as pharma marketers race to adopt these tools, a central question looms: Is AI fueling smarter engagement, or setting the stage for a compliance disaster?

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The Value of PPC Campaigns in Modern Pharma Marketing

Pharma Marketing Network

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. This intent-driven nature gives pharma companies a distinct advantagereaching consumers when theyre most receptive.

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SEO Marketing Strategies that work in Pharma

Pharma Marketing Network

Unlike retail or tech brands, pharma companies must balance compliance with creativity while communicating with multiple audiences. This is where SEO marketing strategies become essentialallowing brands to boost visibility, earn trust, and support both HCP and patient journeys without violating regulatory guidelines.

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Why Pharma’s Digital Ad Spend Will Surge Amid Tariff Fears and TV Ad Uncertainty

Pharma Marketing Network

What do you do when the traditional pillars of your marketing strategy start to crumble? For many pharmaceutical companies in 2025, the answer is clear: pivot aggressively toward digital. Digital marketing has already transformed how healthcare professionals (HCPs) and patients discover and engage with drug brands.

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Develop and execute a winning drug launch strategy with an experienced contract packager

Pharmaceutical Technology

Packaging trends The pharmaceutical contract packaging market is witnessing substantial growth. According to recent reports, rising demand in the end-use market, growing use of outsourcing, and increasing technological innovations are contributing to market growth.

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DTC messages need to evolve

World of DTC Marketing

Automated traffic takes up 64% of internet traffic – and whilst just 25% of automated traffic was made up by good bots, such as search engine crawlers and social network bots, 39% of all traffic was from bad bots , a Barracuda report reveals. Oh, by the way… you’re wasting a LOT of money on Internet ads.

Doctor 199
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Pharma’s digital transformation journey and the role of customer reference data

pharmaphorum

Better management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver. According to Silver, the coronavirus pandemic changed the pharma industry’s priorities overnight, and several other factors are transforming the way that pharma companies are interacting with doctors.