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The Rise of Personalized Medicine Pharma marketing isn’t just about mass-market medications anymore; it’s about tailoring treatments. Personalized medicine, often driven by genomic data, is revolutionizing how treatments are marketed. Personalized medicine is like custom-made clothing: it’s tailored for a perfect fit.
Food and Drug Administration (FDA), the European Medicines Agency (EMA), and various other national and international organizations oversee the approval, monitoring, and post-market surveillance of medical devices. Compliance with their regulations is mandatory for manufacturers seeking to market their devices globally.
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