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Websites, mobile apps, and digital ads are more than just tools—they are lifelines connecting pharmacompanies to healthcare professionals and patients. From targeted cancer therapies to specific drugs for chronic illnesses, pharmacompanies must market treatments that speak to individual patient needs.
By leveraging machine learning, predictive analytics, and natural language processing (NLP) , pharmacompanies can gain deeper insights into customer behaviors and market trends. Regulatory Compliance and Data Privacy Pharma marketing teams must ensure AI strategies comply with: HIPAA and GDPR regulations for patient data privacy.
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