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A herculean effort will be required from pharmaceutical marketers of all stripes, but particularly those in the promotional medical education (promo med-ed) space, to address the many challenges. For example, “genesilencing” is a less-than-ideal description for the mechanism of RNA interference (RNAi) therapeutics. Am J Bioeth.
InteRNA is focusing on the development of gene-silencing drugs based on microRNA, naturally occurring, non-coding strands of RNA that are thought to regulate geneexpression in cells.
Coding RNAs include messenger RNA (mRNA) and short interfering RNA (siRNA), which encode proteins and silencegeneexpression, respectively. RNA interference (RNAi) Therapeutics : Fundamentally, RNAi is a natural process of post-transcriptional genesilencing, involving short strands of nucleic acids.
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