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Study finds unexpected prescription influencers in healthcare

pharmaphorum

.” The research began with a qualitative study consisting of 60-minute interviews with six healthcare providers, including two MDs, two physician assistants/registered nurses, and two pharmacists. ” COVID has changed the landscape because more nurse practitioners and physician assistants now play a role in primary care.

Nurses 98
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Utilising real-time data to improve customer engagement

pharmaphorum

“For example, they might want to talk to a nurse, a patient advocate or a digital influencer. We think customer data should cover the complete ecosystem, with flexible usage, real-time updates and insights embedded in CRM, to help pharma companies be more successful in their engagement with their stakeholders.”

Sales 105
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Philips on designing innovation and cultivating partnerships – part two

pharmaphorum

That clinic is a simple building with, if you’re lucky, one or two nurses that may not offer the services that you need,” Kroezen says. Though the above offerings will benefit African patients and the system overall, garnering partners helps companies such as Philips improve health networks in ways it couldn’t otherwise do.

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Reaching for the gold standard of lung cancer screening

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Once an eligible patient registers their interest in the service, a specially trained respiratory nurse will conduct an initial phone assessment. By combining our expertise with that of the wider UK life sciences community we are tackling some of the hardest to reach cancers with our strong portfolio and pipeline.

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Unlocking disease treatment with large-scale research

pharmaphorum

The importance of health data to the life science industry is growing just as rapidly as the technology enabling its capture is advancing. It is also on target to raise additional funds of approximately £160 million from disease-related charities and from companies working within the life sciences industry.

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The evolving role of social media in healthcare

pharmaphorum

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Supplementing pharma’s social media strategy. About the author.