COVID drives a customer experience shift in life sciences CRM
pharmaphorum
JANUARY 29, 2021
The future of life sciences CRM will be defined by rapid digital transformation and a focus on customer experience – and those who stick to old ways of working will be left in the dust, according to new research from Gartner. Companies that are able to do that, Virmani says, face an exciting future. From CRM to CXM.
Let's personalize your content