pharmaphorum

AUGUST 18, 2020

Pharma companies have improved how they engage with healthcare providers as a result of COVID-19, according to a new survey of HCPs. This has resulted in pharma companies being more relevant and providing more value in closing the care gap, the report says. The impact on launch.

Pharma Companies 130

Pharma Companies Sales Life Science Marketing 130

pharmaphorum

APRIL 1, 2021

Pharma sales reps are rewarded in a very indirect way. That has always been difficult to measure, especially outside the US where no HCP level (only brick) prescription data is available and despite this the sales force has been by far the biggest (and most expensive) channel. About Exeevo. appeared first on.

Sales 81

Sales Marketing Life Science Pharma Companies 81

Pharmaceutical Technology

MAY 26, 2023

Pharma company merger and acquisition (M&A) activity in the first half of 2023 has remained relatively low, consistent with the second half of last year, but investors predict deals will increase later in 2023. Experts at PWC, Goldman Sachs, and Morgan Stanley agree that pharma-related M&A is expected to pick up in 2023.

Life Science 130

Life Science Manufacturing Contract Manufacturing Gene Therapy 130

pharmaphorum

DECEMBER 14, 2022

Last month we saw some movement in the pharma world, but also in some of the orbiting worlds of agencies, consultancies, and pharma investors. November saw the launch of a new private equity team in life sciences at J.P. Morgan Asset Management, dubbed Life Sciences Private Capital. New CEO joins UBC.

Life Science 98

Life Science Gene Therapy Gene Editing Gene 98

World of DTC Marketing

JANUARY 24, 2022

Most small biotech companies rely on venture capitalist funding to develop new drugs but is that a good way to go? VCs invest money in biotech because they see a potential windfall via a profitable acquisition or sale, but when the FDA weighs in with delays, VCs can be ruthless. not necessarily. Only about $2.2

Life Science 225

Life Science Drugs Development Genetic Disease 225

pharmaphorum

JANUARY 19, 2021

A new survey highlights the importance of customer reference data to digital transformation and analyses ways pharma companies can improve the quality of their datasets. More pharma companies are moving in this direction, and 78% of respondents said they are undertaking, or planning, a customer data enhancement initiative.

Pharma Companies 95

Pharma Companies Sales Life Science Production 95

pharmaphorum

MAY 13, 2021

Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. Rather than simply surviving, the life sciences industry needs to respond proactively. Make it easy for the sales team.

Life Science 103

Life Science Sales Pharma Companies Production 103

pharmaphorum

JANUARY 10, 2023

Data is transforming life sciences, but many organisations are not using its full potential. Life sciences and the pharmaceutical industry are awash with data. The combination of health and data, he passionately believes, will transform life sciences. And he has a unique view of how data and health combine.

Marketing 98

Marketing Life Science Sales Branding 98

pharmaphorum

MAY 24, 2022

These challenges and efficiencies need to be met head-on as companies cannot afford to allow precious customer data, with influence across marketing, sales, and service, to lay unseen gathering cobwebs. vice president life science and practice lead at IQVIA, experts in life science analytics and precision marketing.

Marketing 111

Marketing Sales Life Science Pharma Companies 111

Pharmaceutical Technology

AUGUST 1, 2022

Before the Covid-19 pandemic, government-led investment and engagement in life sciences was relatively restricted worldwide, with the industry mostly funded via private investment. The post Governments and pharma relationships and implications for antimicrobial resistance appeared first on Pharmaceutical Technology.

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Vaccination Vaccine Bacteria Life Science 234

pharmaphorum

NOVEMBER 30, 2022

Veeva Systems invited pharmaphorum to attend its industry summit in Madrid this week, a huge event that gathered together over 1,000 individuals from life sciences and pharma. The question is, how can the journey there be accelerated, when on the horizon awaits a life sciences future very much immersed in speciality medicine?

Life Science 98

Life Science Pharma Companies Sales Marketing 98

XTalks

MAY 29, 2024

The top ten pharma companies in 2023 by revenue accounted for about 35 percent of the market value, with total earnings of $559.5 The top big pharma players have remained relatively consistent in their market positions over the past several years. Here is a look at the top ten pharma companies in 2024 based on 2023 revenue.

Pharma Companies 52

Pharma Companies Sales FDA Approval Vaccination 52

pharmaphorum

JANUARY 21, 2021

86% of respondents to a recent Veeva survey of pharma and biotech professionals said they are creating a greater volume of content now, compared to six months ago. To assist executives in life sciences with scaling marketing assets in a virtual world Veeva has published a new eBook, Powering Omnichannel Strategies with Modular Content.

Life Science 65

Life Science Marketing Compliance Sales 65

pharmaphorum

DECEMBER 16, 2020

Experts from Healthware Group explore how companies can rebuild their approach to digital from the ground up for the benefit of patients. Digital is not just a nice-to-have for pharma companies – it’s a necessity for ensuring that patients have the best possible outcomes in modern healthcare systems.

Life Science 59

Life Science Pharma Companies Sales Medicine 59

pharmaphorum

MARCH 9, 2021

Nearly 70% of HCPs are now digital natives, with no interest in going back to pre-COVID sales engagement methods. To thrive in this environment, pharma needs to move from ad-hoc and reactionary digital transformation to long-term ‘digital excellence’, says Veeva’s Sebastien Noel. Market pressures. Achieving digital excellence.

Sales 131

Sales Doctors Doctor Marketing 131

pharmaphorum

DECEMBER 7, 2021

Since the onset of the Covid-19 pandemic, life science companies have acted quickly to address the evolving digital needs of healthcare professionals, with mixed success (see graph 1). For the most part, life science companies have a relatively good knowledge of what their audiences want and need from them.

Life Science 105

Life Science Pharma Companies Branding Marketing 105

pharmaphorum

FEBRUARY 25, 2022

The past two years have shone a spotlight on the UK life sciences industry. Pharma companies are now household names, having been thrust into the public’s consciousness after dominating the headlines through the pandemic. An industry that will forever play a greater role in our everyday lives. About the author.

Life Science 98

Life Science Vaccination Vaccine Pharmacy 98

pharmaphorum

OCTOBER 19, 2022

Emma Hyland, VP strategy, commercial content at Veeva Systems, tells us modular content is the most significant wave of innovation hitting the content world in life sciences, and rightly so because HCPs’ needs and expectations have changed. “There isn’t a one-size-fits-all for how the life sciences industry creates content.

Life Science 97

Life Science Compliance Production Pharma Companies 97

pharmaphorum

NOVEMBER 3, 2021

Pharma companies are producing and distributing more digital content than ever due to the pandemic, meaning the content presented needs to stand out in the crowded digital space to garner attention. Content metrics is the collection of data related to an industry or a company’s content. Read the full Veeva Systems report.

Pharma Companies 98

Pharma Companies Life Science Marketing Branding 98

pharmaphorum

JANUARY 16, 2023

Two top pharma companies have exited the UK’s voluntary medicines pricing agreement in protest at what the industry has said is a “punitive” system of revenue clawbacks, casting doubt on the future of the scheme in its present form.

Life Science 69

Life Science Drugs Branding Medicine 69

Pharma Business Blog

MARCH 16, 2022

Happy to share the following Article of Chemie Pharma Innovation with you (German only): [link]. Dr. Sandra Ragaz , Partner Leader Pharma & Life Science VAT Switzerland Tel: +41 58 792 44 69 sandra.ragaz@pwc.ch. Der Beitrag The Pharma Gamechanger erschien zuerst auf Welcome. Have a pleasant reading.

Life Science 52

Life Science Licensing Licensing Pharma Companies 52

pharmaphorum

FEBRUARY 11, 2021

If pharma companies are to live up to their decades-old patient-centric promises then marketing budgets need to move from brands and franchises to omnichannel customer-centric teams, according to one digital transformation leader. Pharma companies really need to become patient, but also healthcare professional, centric.

Pharma Companies 102

Pharma Companies Branding Marketing Life Science 102

XTalks

MARCH 22, 2023

In October 2022, Xtalks celebrated two decades of bringing diverse stakeholders in the life science industry together through first holding physical events, then soon after, hosting exclusively online events. More potential patients equal more prescriptions which equals higher sales and bigger profits.

Life Science 93

Life Science Drugs FDA Approval Vaccination 93

pharmaphorum

JANUARY 31, 2022

Creating personalised, compliant content is becoming increasingly important for life science companies as HCPs demand more from their digital content. Pharma companies created 3.5 Veeva is the global leader in cloud software for the life sciences industry. Download the whitepaper here: [link].

Marketing 52

Marketing Life Science Compliance Pharma Companies 52

pharmaphorum

JUNE 23, 2021

Pharmaceutical sales and marketing operations have been forced to follow a steep learning curve as they adjust to operating within the rapidly evolving and hugely changed landscape caused by the pandemic. Physicians didn’t want to see sales reps that were just delivering useless messages, stated Edouard.

Life Science 96

Life Science Doctors Doctor Sales 96

pharmaphorum

JANUARY 5, 2023

With the increasing convergence of technology and life sciences, search for personable candidates who can pair tech-enabled solutions to patient-centered medicine. Prioritise professional development: With a scarcity of skilled labour, now is the time for pharma companies to tap into their greatest assets – their people.

Life Science 87

Life Science Pharmacy Marketing Sales 87

pharmaphorum

MARCH 18, 2021

Which sales representative or Medical Science Liaison likes taking call notes? Sales reps and med-legal will use this argument initially to resist change. In my opinion, sales reps will love this feature because they will get their notes automatically and HCPs are unlikely to care if it means they are better supported.

Sales 52

Sales Pharma Companies Engineer Life Science 52

XTalks

DECEMBER 20, 2023

In 2023, there were significant advancements and notable trends in the life sciences. Xtalks compiled a list of its top life science news and trends of 2023, which provided readers with the latest developments, information and expert insights across life science industries, including pharma, biotech and medical device.

Life Science 59

Life Science Clinical Trials Clinical Trials FDA Approval 59

pharmaphorum

SEPTEMBER 15, 2020

This gives them huge amounts of customer data that allows them to shape and personalise the way they engage with their customers, not least thanks to the direct-to-consumer sales model they often offer. As part of this, a number of big pharma companies are also racing to develop a safe and effective vaccine for the coronavirus.

Branding 128

Branding Marketing Pharma Companies Life Science 128

Pharma Marketing Network

MARCH 29, 2022

With the pandemic and the shift to mobile devices, customers are demanding more convenient and seamless ways to interact with pharma companies. Sales reps and the face-to-face interactions they have with healthcare providers (HCPs) remain at the center of pharma marketing, even in the age of omnichannel.

Marketing 52

Marketing Pharma Companies Sales Life Science 52

Intouch Solutions

MARCH 2, 2023

A futurist by nature, he’s been interviewed by many life-sciences reporters in recent weeks, to help them come to terms with how AI can, will, and IS, changing pharma. ” “ Can ChatGPT Revolutionize Pharma Marketing? Here are a few clips from some of those conversations.

Marketing 52

Marketing Life Science Pharma Companies Sales 52

Pharma Marketing Network

FEBRUARY 10, 2022

Experts from top life sciences companies discussed strategies for more effectively engaging oncologists at the Pharma Marketing Network’s 2022 Future Forecast on January 25 th. Instead, he said that “innovation for the sake of utility” can help pharma companies maximize the impact of their digital marketing activities.

Branding 98

Branding Marketing Life Science Pharma Companies 98

pharmaphorum

MAY 18, 2021

Pre-commercial & Emerging pharma companies may not think they have the resources to match the launch strategies of big pharma. He takes us through the challenges of a successful launch and explains what pre-commercial companies need to focus on to hit their goals. ” Getting ahead for your first launch success.

Production 52

Production Sales Life Science Marketing 52

XTalks

MARCH 29, 2022

The Dublin-based pharma company Jazz focuses on developing therapeutics in the neuroscience and oncology spaces. Jazz Pharma had a record year in 2021 as it brought in over $3 billion in revenue for the first time in the company’s history. The net product sales of Epidiolex were $463.6 million in 2021, or $658.3

Medicine 111

Medicine Manufacturing Sales FDA Approval 111

pharmaphorum

NOVEMBER 23, 2022

A director in life sciences consulting for EY, she works within the commercial space for such companies, as well as their clients. “My However, it was around six or seven years ago that she began working specifically in pharma. There is still a struggle in pharma, an increasing demand for promotional materials.

Life Science 98

Life Science Marketing Medicine Production 98

pharmaphorum

DECEMBER 2, 2020

Their follow-up to penicillin, Terramycin, first marketed in 1950, was both their first proprietary drug, and the first for which the company used sales reps, their soon to be formidable force of salesmen starting with just eight members. Antibiotics marked the transition to the modern Pfizer.

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Sales Production Drugs Marketing 128

pharmaphorum

AUGUST 17, 2020

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. Sales calls that now have to start with a phone call are supported by digital and social content straightaway.

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Regulation Marketing Sales Branding 97