Pharmaceutical Technology

JANUARY 23, 2023

As such, the SLE and LN marketplace is dominated by generics, and GSK’s Benlysta and AstraZeneca’s Saphnelo are the only drugs that have gained marketing approval specifically for SLE in more than 50 years. In previous years, Benlysta has managed to grow the lupus market in terms of value, having generated approximately $492.9m

Marketing 278

Marketing Production Drugs Trials 278

Pharmaceutical Technology

OCTOBER 24, 2024

The opioid addiction treatment market will be worth $2.4bn by 2033, driven by diagnoses in the eight major world markets.

Marketing 130

Marketing Sales 130

World of DTC Marketing

APRIL 22, 2021

QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective. One of the most underused tactics is your product website.

Marketing 265

Marketing Doctors Doctor Production 265

World of DTC Marketing

MARCH 9, 2021

SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. The key to effective email marketing is segmentation and personalization.

Marketing 289

Marketing Branding Packaging Packaging 289

Bio Pharma Dive

OCTOBER 23, 2023

Effective marketing measurement requires objectivity, connected data, transparency, a track record of innovation and a proven ability to execute.

Marketing 269

Marketing 269

Pharmaceutical Technology

JULY 6, 2022

Talks of a bear market in the biotech sector do not seem to pass, with news of companies falling into administration and layoffs becoming a recurrence. Just last week, trading for 4D Pharma , a British biotech, was suspended on the London Stock Exchange’s Alternative Investment Market , and the company will be delisted from NASDAQ on July 7.

Marketing 324

Marketing Gene Therapy Manufacturing Pharma Companies 324

World of DTC Marketing

APRIL 19, 2022

Before most drugs are launched, much time and effort are spent developing marketing plans and getting approval. However, given the rapid changes in the market and the realization that too many tactics are more hype than reality, fixed marketing plans are a waste of time. This all leads to a new model in DTC marketing.

Marketing 192

Marketing Branding Production Development 192

Pharmaceutical Technology

JULY 1, 2024

Valneva has secured marketing authorisation from the European Commission (EC) for IXCHIQ, a single-dose vaccine for preventing chikungunya.

Vaccination 147

Vaccination Vaccine Marketing 147

World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Scandals, fake followers, bot technologies, and the pandemic crisis converged have put a halt to influencer marketing growth and tarnished the public view of influencers as a whole. bil­lion in 2021.

Marketing 192

Marketing Branding Production Drugs 192

Bio Pharma Dive

NOVEMBER 5, 2024

Rallybio is headed into a mid-stage trial with enough cash to last it through 2026, but biotech's down market has made the company's journey difficult.

Marketing 130

Marketing Trials 130

Pharmaceutical Technology

SEPTEMBER 26, 2024

Pfizer has announced the withdrawal of all lots of OXBRYTA approved for treating sickle cell disease (SCD) from worldwide markets.

Marketing 130

Marketing 130

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. Today there are microsegments of markets, and one message shouldn’t be used for all.

Marketing 253

Marketing Doctor Doctors Sales 253

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. This was especially true with new drugs that have a significant competitive market. Will they transform their HCP marketing or stick to dated models?

Marketing 218

Marketing Drugs Drug Trials Sales 218

World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. The voices in Washington DC are once again calling for a moratorium on DTC marketing but lawmakers need to understand what DTC marketing actually does as upped to what people believe it does. DTC ads raise awareness around health conditions.

Marketing 285

Marketing Doctors Doctor Drugs 285

World of DTC Marketing

AUGUST 9, 2020

Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures.

Marketing 302

Marketing Branding Development 302

Pharmaceutical Technology

NOVEMBER 7, 2024

Discover the top sales and marketing intelligence providers for the pharmaceutical industry, offering predictive insights and data enrichment to drive growth.

Sales 130

Sales Marketing 130

World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

Marketing 196

Marketing Sales Pharma Companies Doctors 196

Bio Pharma Dive

AUGUST 8, 2023

The Indianapolis drugmaker is now worth more than $500 billion, higher than any other pharmaceutical company, as analysts project lucrative markets for its obesity and Alzheimer's drugs.

Marketing 246

Marketing Sales Drugs 246

Pharmaceutical Technology

JUNE 12, 2023

Lotus Pharmaceuticals and Teraju Pharma have entered a strategic partnership to market Lotus’s products in a range of therapeutic areas in Malaysia. Teraju Pharma will be responsible for marketing and promoting the products using its relationships and infrastructure.

Marketing 242

Marketing Production Branding Manufacturing 242

World of DTC Marketing

APRIL 21, 2022

I can get better results using digital laser targeting and targeted print ads, but DTC marketers are like TV because it makes them feel important within their company. ” Marketers were tapped to develop a model that showed the patient’s journey to getting an Rx. The post DTC marketers addicted to TV.

Marketing 227

Marketing Branding Drugs Development 227

Pharmaceutical Technology

AUGUST 6, 2024

Biotech IPOs were up six-fold in Q1 2024 from the previous quarter, but the current global stock market crash means a sustained rebound is in jeopardy.

Marketing 130

Marketing 130

World of DTC Marketing

MAY 17, 2022

Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. The post A new era of pharma marketing? Let’s back up a second, though. 3hree: Engage your customers.

Marketing 214

Marketing Pharma Companies Branding Drugs 214

World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. However, with pharma brands, online is essential to a successful marketing strategy. For this reason, digital marketing is an essential part of any pharma brand. Suppose pharma is to leap into being great at digital marketing.

Marketing 179

Marketing Branding Pharma Companies Pharma Production 179

Pharmaceutical Technology

OCTOBER 4, 2023

Strides earned market approval in the US as part of a larger government endeavor to address HIV worldwide.

Marketing 246

Marketing 246

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives. What about telehealth?

Marketing 202

Marketing Pharma Companies Production Drugs 202

pharmaphorum

OCTOBER 9, 2024

Choosing the right POC (point of care) marketing partners in healthcare is crucial for reaching healthcare professionals (HCP) effectively. Learn about the importance and benefits of selecting the right partners in this essential marketing strategy.

Marketing 120

Marketing 120

Fierce Pharma

SEPTEMBER 25, 2024

Pfizer will voluntarily pull its sickle cell disease drug Oxbryta from all markets worldwide, a major blow to a $5.4 Pfizer will voluntarily pull its sickle cell disease drug Oxbryta from all markets worldwide, a major blow to its $5.4 billion acquisition the New York pharma made two years ago.

Marketing 135

Marketing Drugs 135

Pharmaceutical Technology

MAY 10, 2024

Learn about the latest technological advancements in the oral solid dosage industry and market. Discover key insights into the selection of oral solid dosage manufacturing companies and equipment.

Manufacturing 130

Manufacturing Marketing 130

Drug Patent Watch

SEPTEMBER 26, 2024

The generic drug market is a complex and dynamic environment where multiple factors influence the availability, quality, and pricing of generic drugs. Conducting an effective market analysis is crucial for pharmaceutical companies, policymakers, and healthcare professionals to understand the market dynamics and make informed decisions.

Generic Drugs 100

Generic Drugs Marketing Drugs 100

Pharmaceutical Technology

AUGUST 21, 2024

Organon and Eli Lilly broadened a commercial agreement under which the former will distribute and promote Emgality in 11 new markets.

Marketing 130

Marketing 130

Fierce Pharma

OCTOBER 30, 2024

Baxter International plans to exit China’s intravenous fluids market, multiple local media outlets report, citing a letter to distributors. Baxter plans to exit China's IV fluids market as it faces tough local competition and as it redirects global IV supplies to the U.S. to cope with a post-hurricane shortage.

Marketing 107

Marketing 107

Drug Patent Watch

SEPTEMBER 30, 2024

Patent expirations have a significant impact on the pharmaceutical industry, particularly on the generic drug market. When a drug’s patent expires, other manufacturers can produce and market generic versions of the drug, leading to increased competition and lower prices.

Generic Drugs 100

Generic Drugs Marketing Drugs Manufacturing 100

Drug Patent Watch

OCTOBER 21, 2024

The filing of drug patents in emerging markets is a critical aspect of this protection, as it ensures that companies can recoup their investments and… Source The pharmaceutical industry is a significant contributor to the global economy, with a substantial portion of its production costs incurred during the development stage.

Marketing 94

Marketing Drugs Production Development 94

Pharmaceutical Technology

MAY 21, 2024

Glenmark has entered into an exclusive agreement with BeiGene to market and distribute two Beigene oncology medicines in India.

Medicine 130

Medicine Marketing 130

Drug Patent Watch

NOVEMBER 18, 2024

The pharmaceutical industry is undergoing a significant shift, with emerging markets offering the next growth opportunity. The future of generic drug development in emerging markets looks promising, with technological advancements… Source

Generic Drugs 59

Generic Drugs Marketing Development Drugs 59

Pharmaceutical Technology

JUNE 7, 2024

GlobalData compares how market access to healthcare in Ukraine has changed during the Russia-Ukraine conflict.

Marketing 130

Marketing 130

Pharmaceutical Technology

MARCH 22, 2024

Download our free, comprehensive list of the leading companies within the pharmaceutical drug delivery market.

Drug Delivery 130

Drug Delivery Marketing Drugs 130