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Your HCP marketing just became harder, a lot harder

World of DTC Marketing

According to Medscape, “doctors and nurses reported relatively lower trust in the CDC than WebMD readers. Among doctors, 31% said they trust the CDC in general, compared to 25% of nurses and 45% of WebMD readers. The result of all this is going to be widely felt in HCP marketing.

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STAT+: As health care faces nursing shortages, burned-out nurses are flocking to remote jobs

STAT News

Burned out and fed up with their work conditions, nurses are stepping away from the bedside in droves, leaving empty positions and for-hire signs lingering in hospitals and clinics around the country. Some of those nurses are now hunting for remote roles, which have grown more popular as telehealth has taken off.

Nurses 98
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Could greater adoption of remote nursing visits lead to faster study results?

Pharmaceutical Technology

As sponsors seek to minimize trial delays and get new therapies to market faster, we explore whether increased adoption of a more patient-centric approach could make a difference to timelines.

Nurses 130
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The Past, Present, and Future of Women as Leaders in Clinical Research

ACRP blog

enrollment of women in medical schools had just climbed to 20%, it is notable that the chronicles of the Association of Clinical Research Professionals (ACRP) describe the first meeting of two nurses who were among the field’s earliest clinical research coordinators, Sarah Boyer and Anne LeSher, as the impetus for the formation of the Association.

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Despite benefits, long-acting injectables remain underutilised for schizophrenia

Pharmaceutical Technology

This was particularly evident in clinics and practices where they do not have a nurse on staff and the psychiatrist is uncomfortable giving routine injections. KOLs noted that in an outpatient setting, many psychiatrists are ill-equipped to administer these injectables. GlobalData forecasts that it will launch in the US and 5EU next year.

Nurses 246
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An app can never replace a doctor

World of DTC Marketing

million doctors, nurses, and midwives expected by 2030. Too many marketers believe that older consumers are not technology-enabled. The “hot” market is in apps the can diagnose and help treat problems from AFIB to depression, but there are risks. Mental health apps, for example, are exploding.

Doctor 208
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What is pharma’s responsibility for online health information?

World of DTC Marketing

This also means you must have a content strategy based on listening to patients, nurses, and physicians. The fundamental question is whether DTC marketers owe their audiences more than just basic product information. DTC marketers need to fight for the information their audience wants. It has been my experience that they do.

Doctor 227