Marketing Nurses Pharma Companies 
World of DTC Marketing
JUNE 11, 2021
According to Medscape, “doctors and nurses reported relatively lower trust in the CDC than WebMD readers. Among doctors, 31% said they trust the CDC in general, compared to 25% of nurses and 45% of WebMD readers. The result of all this is going to be widely felt in HCP marketing.
World of DTC Marketing
AUGUST 25, 2022
This is one area where pharma companies can restore trust and excel. . Pharma companies have access to some of the best physicians in the country, and they are underutilized when helping patients understand health issues. DTC marketers need to fight for the information their audience wants.
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World of DTC Marketing
NOVEMBER 27, 2020
The American Nurses Association, a national professional organization, said one-third of its members do not intend to take the vaccine, and an additional third are undecided. Moderna’s top management has, collectively, sold more than $350 million in stock or investments in the company over the course of this year.
pharmaphorum
APRIL 12, 2022
Lapolla notes that from the perspective of MedSurvey, one thing they often hear from their clients is how difficult it can be getting research done to find out how to have a more significant reach in the market. “But it’s not as if we’re getting tons more physicians coming into the market. .
Pharma Marketing Network
SEPTEMBER 14, 2020
Give your staff, reps, and other KOLs the chance to create personalized videos to thank local HCPs, nurses, and others on the front line of the coronavirus crisis. Some of the ways that Pharma companies have been using video to bridge the gap in the service of the Rep/HCP conversation include: HCP Peer-to-Peer Thought Leadership.
pharmaphorum
NOVEMBER 19, 2020
It has two partnership types, a ‘growth track’ which provides €100,000 in funding to help early-stage startups get off the ground, and an ‘advance track’ scheme for more mature companies that already have a platform on the market and are looking for commercial partnerships.
Pharma Marketing Network
SEPTEMBER 14, 2020
Give your staff, reps, and other KOLs the chance to create personalized videos to thank local HCPs, nurses, and others on the front line of the coronavirus crisis. Some of the ways that Pharma companies have been using video to bridge the gap in the service of the Rep/HCP conversation include: HCP Peer-to-Peer Thought Leadership.
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