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SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. The key to effective email marketing is segmentation and personalization.
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The European Commission (EC) has granted marketing authorisation for Sandoz’s biosimilar Hyrimoz (adalimumab) citrate-free high-concentration formulation (HCF). With eight marketed biosimilars, Sandoz is offering the broadest biosimilar portfolio and is the leading biosimilars company in Europe, with more than two decades of experience.
Recognizing this critical need, MyLocalStudy is proud to introduce our new recruitment packages designed to streamline and optimize patient recruitment efforts for clinical. Read more The post Maximizing Patient Recruitment: Introducing MarketingPackages for Every Budget appeared first on MyLocalStudy.com.
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Food processing and packaging solutions company Tetra Pak is partnering with synchrotron radiation laboratory MAX IV to launch the next generation of food packaging: fiber based packaging. Using renewable materials and increasing the use of fiber-based material within packages will be vital.
In recent years, the food industry has faced growing scrutiny over its environmental impact, particularly concerning the use of plastic packaging. This scrutiny has sparked significant interest and investment in alternative packaging solutions, with edible food packaging emerging as a particularly innovative and sustainable option.
Four Japanese drugmakers – Astellas, Eisai, Daiichi Sankyo, and Takeda – have joined forces in a partnership intended to reduce the environmental impact of pharmaceutical packaging. The post Japanese drugmakers make greener packaging pledge appeared first on.
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They also use sustainable packaging that allows consumers to recycle the pouches after use. Therefore, it’s only natural for companies to cater to this growing consumer market. There is exponential growth in the pet treat market and it is predicted to reach $72.6 In 2020, the pet treats global market made an estimated $21.4
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