World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. With the changes to healthcare on the horizon, the time has come to start building digital capabilities in all areas of company functions. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. It’s a mindset.

Marketing 180

Marketing Pharma Companies Sales Doctor 180

World of DTC Marketing

MAY 13, 2021

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Drug companies advertise in medical journals because it works.

Marketing 173

Marketing Pharma Companies Branding Doctor 173

Pharmaceutical Technology

APRIL 13, 2023

With challenges around the R&D, clinical trials, pricing, and market access for these rare disease therapeutics, big pharma often collaborates with specialist biotechnology companies as a method of de-risking the development of gene therapy products.

Gene Therapy 243

Gene Therapy Marketing Gene In-Vivo 243

World of DTC Marketing

JANUARY 19, 2021

OPENING : DTC marketers have relied too much on TV advertising. DTC marketers have relied too heavily on TV, and now new data shows that TV glory days are quickly fading and that people feel that commercials are repeated too frequently and are irrelevant to them. New ways to reach consumers need to be explored.

Marketing 180

Marketing Pharma Companies Drugs Research 180

World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. While some are increasing their digital budgets, does a pancake syrup company need to spend much money? However, with pharma brands, online is essential to a successful marketing strategy. In both these areas, most pharma sites fail.

Marketing 179

Marketing Branding Pharma Companies Pharma Production 179

Pharmaceutical Technology

AUGUST 30, 2022

International companies investing in the emerging market of Brazilian pharmaceutical manufacturing will see a higher return on investment than from developed market equivalents, if they choose to compete with local manufacturers to supply Brazil’s growing market and the greater South American region.

Manufacturing 195

Manufacturing Marketing Pharma Companies Vaccine 195

Pharmaceutical Technology

JUNE 30, 2022

will move a step closer to becoming a key healthcare player in Turkey and global markets. Amgen Turkey noted that the company will maintain its operations and serve its patients in the region. to acquire Turkish pharma company Gensenta for $135m appeared first on Pharmaceutical Technology. The post Eczac?ba??

Pharma Companies 147

Pharma Companies Manufacturing Production Marketing 147

World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

Marketing 196

Marketing Sales Pharma Companies Doctor 196

World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. Last year I worked with a pharma company on virtual detailing. Adding Value in a Changed Value Equation.

Marketing 173

Marketing Sales Pharma Companies Doctor 173

Bio Pharma Dive

MAY 15, 2023

Using labs and claims data, pharma companies can uncover new opportunities to improve market access for patients.

Marketing 147

Marketing Manufacturing Pharma Companies 147

World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. is no more an option but a critical factor to ensure success for any multichannel marketing initiatives.

Pharma Companies 235

Pharma Companies Sales Marketing Clinical Trials 235

Pharmaceutical Technology

APRIL 16, 2024

The price ceiling policy has been in place for more than 20 years, but it has neither been very successful nor free of consequences for pharma companies.

Pharma Companies 278

Pharma Companies Marketing 278

Pharmaceutical Technology

AUGUST 18, 2023

Competitive intelligence is a vital tool of the research and analysis toolbox for firms wanting valuable data on their market, competitors and customers

Pharma Companies 130

Pharma Companies Marketing Research 130

World of DTC Marketing

MARCH 3, 2021

SUMMARY: According to Pew Internet “Despite antibiotics’ vital role in cancer care, companies have abandoned their development in favor of more profitable drugs. Pew Internet reminds us all that, above all, the pharma industry is a business. The pharma industry is warning of the consequences of inaction. “If

Marketing 174

Marketing Development Pharma Companies Drugs 174

World of DTC Marketing

AUGUST 9, 2021

86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. HCPs don’t necessarily want pharma trying to sell products via social media. Doximity was flagged for having anti-vaccine information.

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Nurses Marketing Pharma Companies Production 294

World of DTC Marketing

JUNE 11, 2021

The result of all this is going to be widely felt in HCP marketing. But the aftershock will be felt by all pharma companies who just got approval for their drugs. Pray­ing is less risky and maybe more ef­fi­ca­cious” The post Your <strong>HCP</strong> marketing just became harder, a lot harder.

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Marketing Nurses Doctor Doctors 187

Pharma Mirror

MARCH 31, 2022

How has the pandemic impacted the field marketing activity of Pharma companies? The post Benefits of Adopting Multichannel Marketing in Pharma appeared first on Pharma Mirror Magazine. It all started in March 2020 and it is now Jan 2022. We still can’t declare the COVID pandemic as “finished”.

Marketing 130

Marketing Pharma Companies 130

World of DTC Marketing

FEBRUARY 7, 2022

What has/is happening at Biogen is a train wreck, and the only way to correct this disaster is to tear it down and rebuild the company from the top down. ” To me, an enormous warning flag went up when the VP of Market Access was on a call with the commercial organization (sales). Click to Tweet.

Pharma Companies 253

Pharma Companies Marketing Sales Clinical Trials 253

World of DTC Marketing

AUGUST 8, 2021

SUMMARY: Pharma marketing is in a funk. Somewhere over the last decade, the passionate people who believed that helping patients was the first step in excellent marketing have been replaced with people who want to know the ROI of everything. The first was a drive to learn everything I could about the way the company did things.

Marketing 180

Marketing Pharma Companies Production 180

Pharma Marketing Network

OCTOBER 13, 2023

Multichannel marketing is an effective digital strategy for pharmaceutical companies to reach consumers and encourage them to purchase products. By utilizing multiple channels such as social media, email, and mobile applications, pharma companies can reach a wider audience and coordinate their efforts to create a unified message.

Marketing 98

Marketing Pharma Companies Production Development 98

World of DTC Marketing

APRIL 13, 2021

I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. So is the future of HCP marketing digital? Some companies are simply using Zoom to reach doctors, but measuring interactions can be difficult. Where to start? Here are some options.

Doctor 286

Doctor Doctors Pharma Companies Production 286

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Biogen’s failure should be a warning to other pharma companies. They relied so much on a new drug that they tried to market a product with bad science behind it. ” The U.S.

Pharma Companies 210

Pharma Companies Drugs Marketing Production 210

AuroBlog - Aurous Healthcare Clinical Trials blog

MARCH 17, 2024

The Department of Pharmaceuticals (DoP) has issued a new Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, permitting pharma companies to provide brand reminders such as informational and education items and free samples to medical professionals with restrictions on sample packs and total value.

Pharma Companies 187

Pharma Companies Branding Marketing Clinical Trials 187

Pharmaceutical Technology

JULY 6, 2022

Talks of a bear market in the biotech sector do not seem to pass, with news of companies falling into administration and layoffs becoming a recurrence. Other businesses such as Redhill Biopharma or Vincerx Pharma have also announced plans for large layoffs. The post Is biotech facing a long bear market?

Marketing 162

Marketing Gene Therapy Manufacturing Pharma Companies 162

World of DTC Marketing

AUGUST 30, 2022

Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. The question then becomes, “why are pharma brands still using them?” ” The answer is complicated and lies in a system where DTC and HCP marketers “have to do something.”

Branding 270

Branding Marketing Compliance Pharma Companies 270

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

Branding 238

Branding Pharma Companies Marketing Production 238

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. Yet, too many pharma companies don’t get social media snapshots of what’s being said.

Branding 223

Branding Pharma Companies Doctor Doctors 223

World of DTC Marketing

JULY 14, 2021

Talented marketers don’t want a career in pharma because of the culture. Many pharma agencies have allowed and sometimes forced experienced, talented people to leave while replacing them with inexpensive unproven people, and it shows. .” 1ne: Pharma companies are forcing out older, experienced employees.

Pharma Companies 253

Pharma Companies HR Branding Marketing 253

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. It largely depends on how big your market is and where they get their health information.

Doctor 296

Doctor Doctors Production Marketing 296

World of DTC Marketing

APRIL 5, 2022

Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. Too many marketers rely on metrics that don’t mean a damn thing, like visitors to your website. HCP marketing is changing very quickly.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

JULY 21, 2022

Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. In this blogger’s opinion, there is also a severe need for talented marketers who understand the microsegments of each market. The MS market is a great example. DTC marketers seem to ignore this data.

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Marketing Drugs Pharma Companies Doctor 266

World of DTC Marketing

JULY 15, 2022

To address the “retention” problem, pharma companies are paying employees exorbitant salaries. This is NOT what pharma needs. Currently, he’s a Marketing Director, but his salary stunned me. Salary.com says the median salary for a Marketing Director is $173K, and the top 90% make $216K.

Pharma Companies 257

Pharma Companies Packaging Packaging Marketing 257

World of DTC Marketing

JANUARY 1, 2022

Studies show that tens of millions of dollars are being wasted due to fraud with programmatic advertising, but many pharma companies are still wasting money on the channel. 4our: TV will still be the first choice for DTC marketers – TV is excellent a creating awareness, but the reach and frequency models need adjustment.

Marketing 244

Marketing Doctor Doctors FDA Approval 244

World of DTC Marketing

APRIL 23, 2021

The politics of working with a major pharma company can be a difficult challenge. Just when you think you have broken through, pharma marketing, people rotate, leave, or get promoted, and the process is pushed back three or four steps. Who I won awards I used it as an incentive to work harder towards a raised bar.

Pharma Companies 188

Pharma Companies Doctor Doctors Marketing 188

World of DTC Marketing

OCTOBER 4, 2021

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. A year ago, Facebook was making a hard charge to get the pharma business. TV will still be the first choice for many DTC marketers, but digital is increasing even though 50% of that money is wasted.

Branding 224

Branding Marketing Pharmacy Pharma Companies 224

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand.

Branding 203

Branding Marketing Pharma Companies Doctor 203

World of DTC Marketing

NOVEMBER 24, 2020

Pharma has two problems when it come to online health information: 1ne : The information is often too hard to understand for online health seekers. 2wo : Pharma websites are seen as a sales tool rather than a patient tool. Pharma marketers are too often lulled into a false sense of success when looking at raw traffic numbers.

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Scientist Pharma Companies Production Sales 277