World of DTC Marketing

AUGUST 27, 2020

” Pharma continues to donate a lot of money to the Republican Party and in particular Mitch McConnell. So far this year he has received well over $200,000 from just about every pharma company in the U.S. It’s well known that Mitch has argued against any pharma pricing reform so obviously money does buy politicians.

Pharma Companies 144

Pharma Companies Drugs Branding Marketing 144

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives.

Marketing 202

Marketing Pharma Companies Production Drugs 202

World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. With the changes to healthcare on the horizon, the time has come to start building digital capabilities in all areas of company functions. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. It’s a mindset.

Marketing 180

Marketing Pharma Companies Sales Doctors 180

World of DTC Marketing

MAY 13, 2021

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Drug companies advertise in medical journals because it works.

Marketing 173

Marketing Pharma Companies Branding Doctors 173

Pharma Marketing Network

MARCH 26, 2025

Artificial intelligence (AI) is no longer a futuristic concept in healthcareits here, embedded in nearly every touchpoint of modern pharma marketing. But as pharma marketers race to adopt these tools, a central question looms: Is AI fueling smarter engagement, or setting the stage for a compliance disaster?

Compliance 64

Compliance Marketing Regulation Pharma Companies 64

Pharmaceutical Technology

APRIL 13, 2023

With challenges around the R&D, clinical trials, pricing, and market access for these rare disease therapeutics, big pharma often collaborates with specialist biotechnology companies as a method of de-risking the development of gene therapy products.

Gene Therapy 243

Gene Therapy Marketing Gene In-Vivo 243

World of DTC Marketing

JANUARY 19, 2021

OPENING : DTC marketers have relied too much on TV advertising. DTC marketers have relied too heavily on TV, and now new data shows that TV glory days are quickly fading and that people feel that commercials are repeated too frequently and are irrelevant to them. New ways to reach consumers need to be explored.

Marketing 180

Marketing Pharma Companies Drugs Research 180

World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. While some are increasing their digital budgets, does a pancake syrup company need to spend much money? However, with pharma brands, online is essential to a successful marketing strategy. In both these areas, most pharma sites fail.

Marketing 179

Marketing Branding Pharma Companies Pharma Production 179

Pharmaceutical Technology

JUNE 30, 2022

will move a step closer to becoming a key healthcare player in Turkey and global markets. Amgen Turkey noted that the company will maintain its operations and serve its patients in the region. to acquire Turkish pharma company Gensenta for $135m appeared first on Pharmaceutical Technology. The post Eczac?ba??

Pharma Companies 147

Pharma Companies Manufacturing Production Marketing 147

World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

Marketing 196

Marketing Sales Pharma Companies Doctors 196

World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. Last year I worked with a pharma company on virtual detailing. Adding Value in a Changed Value Equation.

Marketing 173

Marketing Sales Pharma Companies Doctors 173

Pharmaceutical Technology

MARCH 17, 2023

These agreements have been particularly propelled by the recent rise in inflationary pressures and pharmaceutical market instability, pushing healthcare systems to find new ways to reduce risks associated with new drugs. Thus, a higher risk score reflects a more hostile market access environment and drug launch in a geographical area.

Marketing 257

Marketing Drugs Research Analyst Manufacturing 257

Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. This intent-driven nature gives pharma companies a distinct advantagereaching consumers when theyre most receptive.

Marketing 52

Marketing Branding Compliance Pharma Companies 52

Bio Pharma Dive

MAY 15, 2023

Using labs and claims data, pharma companies can uncover new opportunities to improve market access for patients.

Marketing 144

Marketing Manufacturing Pharma Companies 144

World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. is no more an option but a critical factor to ensure success for any multichannel marketing initiatives.

Pharma Companies 235

Pharma Companies Sales Marketing Clinical Trials 235

BioSpace

APRIL 22, 2021

Executives at pharmaceutical companies are known for receiving large salaries. When bonuses and stock options are factored into the picture, their annual compensation can jump into the range of tens of millions of dollars, like Pfizer’s Albert Bourla, Alex Gorsky from Johnson & Johnson, and Astra.

Pharma Companies 125

Pharma Companies Marketing 125

Pharmaceutical Technology

JANUARY 14, 2025

This month, pharma companies have announced plans to increase the prices of more than 250 branded drugs in the US.

Pharma Companies 264

Pharma Companies Branding Drugs Marketing 264

Pharmaceutical Technology

AUGUST 18, 2023

Competitive intelligence is a vital tool of the research and analysis toolbox for firms wanting valuable data on their market, competitors and customers

Pharma Companies 130

Pharma Companies Marketing Research 130

World of DTC Marketing

JUNE 11, 2021

The result of all this is going to be widely felt in HCP marketing. But the aftershock will be felt by all pharma companies who just got approval for their drugs. Pray­ing is less risky and maybe more ef­fi­ca­cious” The post Your <strong>HCP</strong> marketing just became harder, a lot harder.

Marketing 187

Marketing Nurses Doctors Doctor 187

Pharmaceutical Technology

APRIL 16, 2024

The price ceiling policy has been in place for more than 20 years, but it has neither been very successful nor free of consequences for pharma companies.

Pharma Companies 278

Pharma Companies Marketing 278

Pharma Mirror

MARCH 31, 2022

How has the pandemic impacted the field marketing activity of Pharma companies? The post Benefits of Adopting Multichannel Marketing in Pharma appeared first on Pharma Mirror Magazine. It all started in March 2020 and it is now Jan 2022. We still can’t declare the COVID pandemic as “finished”.

Marketing 130

Marketing Pharma Companies 130

World of DTC Marketing

FEBRUARY 7, 2022

What has/is happening at Biogen is a train wreck, and the only way to correct this disaster is to tear it down and rebuild the company from the top down. ” To me, an enormous warning flag went up when the VP of Market Access was on a call with the commercial organization (sales). Click to Tweet.

Pharma Companies 253

Pharma Companies Marketing Sales Clinical Trials 253

World of DTC Marketing

AUGUST 8, 2021

SUMMARY: Pharma marketing is in a funk. Somewhere over the last decade, the passionate people who believed that helping patients was the first step in excellent marketing have been replaced with people who want to know the ROI of everything. The first was a drive to learn everything I could about the way the company did things.

Marketing 180

Marketing Pharma Companies Production 180

STAT News

SEPTEMBER 14, 2022

Drug ads have long tried to influence patients’ medical choices, directing them to “ask your doctor” if a marketed medication is right for them. But now, pharma companies have an even more powerful tool to start those conversations and turn them into prescriptions: telemedicine.

Pharma Companies 98

Pharma Companies Doctors Doctor Manufacturing 98

Pharma Marketing Network

OCTOBER 13, 2023

Multichannel marketing is an effective digital strategy for pharmaceutical companies to reach consumers and encourage them to purchase products. By utilizing multiple channels such as social media, email, and mobile applications, pharma companies can reach a wider audience and coordinate their efforts to create a unified message.

Marketing 98

Marketing Pharma Companies Production Development 98

Pharma Marketing Network

APRIL 11, 2025

Unlike retail or tech brands, pharma companies must balance compliance with creativity while communicating with multiple audiences. This is where SEO marketing strategies become essentialallowing brands to boost visibility, earn trust, and support both HCP and patient journeys without violating regulatory guidelines.

Marketing 52

Marketing Branding Regulation Production 52

XTalks

DECEMBER 4, 2024

Jupiter Neurosciences, a clinical-stage pharma company specializing in neuroinflammation, made its public market debut with an initial public offering (IPO) on the Nasdaq Capital Market under the symbol “JUNS.” ” The company priced 2,750,000 shares of common stock at $4.00

Bioavailability 111

Bioavailability Genetic Disease Marketing RNA 111

Pharma Mirror

APRIL 14, 2021

The role of pharma sales reps is an incredibly important part of this lifecycle from initial research to point of sale and distribution, with reps connecting the groundbreaking research and technology of pharma companies with healthcare professionals and medical establishments.

Sales 130

Sales Marketing Pharma Companies Production 130

World of DTC Marketing

APRIL 13, 2021

I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. So is the future of HCP marketing digital? Some companies are simply using Zoom to reach doctors, but measuring interactions can be difficult. Where to start? Here are some options.

Doctors 286

Doctors Doctor Pharma Companies Production 286

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Biogen’s failure should be a warning to other pharma companies. They relied so much on a new drug that they tried to market a product with bad science behind it. ” The U.S.

Pharma Companies 210

Pharma Companies Drugs Marketing Production 210

Pharmaceutical Technology

JULY 6, 2022

Talks of a bear market in the biotech sector do not seem to pass, with news of companies falling into administration and layoffs becoming a recurrence. Other businesses such as Redhill Biopharma or Vincerx Pharma have also announced plans for large layoffs. The post Is biotech facing a long bear market?

Marketing 162

Marketing Gene Therapy Manufacturing Pharma Companies 162

Pharmaceutical Technology

JANUARY 25, 2023

After a tumultuous year that weathered the continued impact of a bear market , many in biotech are looking for signs of improvement in 2023. News of layoffs and restructuring have evoked concerns that 2023 could be a year of attrition that will push companies to prioritise key candidates and hold onto their finances.

Marketing 173

Marketing Life Science Pharma Companies Licensing 173

World of DTC Marketing

AUGUST 30, 2022

Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. The question then becomes, “why are pharma brands still using them?” ” The answer is complicated and lies in a system where DTC and HCP marketers “have to do something.”

Branding 270

Branding Marketing Compliance Pharma Companies 270

AuroBlog - Aurous Healthcare Clinical Trials blog

MARCH 17, 2024

The Department of Pharmaceuticals (DoP) has issued a new Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, permitting pharma companies to provide brand reminders such as informational and education items and free samples to medical professionals with restrictions on sample packs and total value.

Pharma Companies 189

Pharma Companies Branding Marketing Clinical Trials 189

pharmaphorum

APRIL 19, 2022

Jessica Hagen is a freelance life sciences and health writer and project manager who has worked with VR health companies, fiction/nonfiction authors, nonprofit and for-profit organisations, and government entities. The post The largest pharma company in Europe calls for interoperability appeared first on.

Pharma Companies 111

Pharma Companies Life Science Clinical Research Research 111

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

Branding 238

Branding Pharma Companies Marketing Production 238

World of DTC Marketing

JULY 14, 2021

Talented marketers don’t want a career in pharma because of the culture. Many pharma agencies have allowed and sometimes forced experienced, talented people to leave while replacing them with inexpensive unproven people, and it shows. .” 1ne: Pharma companies are forcing out older, experienced employees.

Pharma Companies 253

Pharma Companies HR Branding Marketing 253