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Brazil: untapped market for big pharma manufacturing

Pharmaceutical Technology

International companies investing in the emerging market of Brazilian pharmaceutical manufacturing will see a higher return on investment than from developed market equivalents, if they choose to compete with local manufacturers to supply Brazil’s growing market and the greater South American region.

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Why online marketing is so essential for pharma

World of DTC Marketing

There’s quite a debate in the CPG world about the investment in digital marketing. While some are increasing their digital budgets, does a pancake syrup company need to spend much money? However, with pharma brands, online is essential to a successful marketing strategy. In both these areas, most pharma sites fail.

Marketing 179
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Benefits of PCD Pharma Company

Fossil Remedies

In the pharma sector, running a PCD Pharma Company in India guarantees good returns. What is a PCD Pharma Company? In this model, PCD pharma companies are those who give products to the established companies and give monopoly rights to a region. Are you a small entrepreneur in the niche?

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How to Start a Pharma Company with a Low Budget in India?

Fossil Remedies

Those, who don’t mind taking a risk in the business must reap the opportunity by launching a pharma company. Before you make up your mind about launching the pharma business, you should know about the investment requirements. There are various prerequisites and legal compliances before launching a pharma company.

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The immediate future of DTC

World of DTC Marketing

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. Let’s be clear about pharma product websites.

Doctor 296
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Pharma websites need disruption

World of DTC Marketing

Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. ROI drives pharma companies. In the past, pharma product websites had a huge effect on whether a patient asks for an Rx. We all know that Wall Street and sales come well before patients. Want proof?

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Product launch metrics are changing in pharma

World of DTC Marketing

What is the definition of a successful pharma product launch? Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. Too many marketers rely on metrics that don’t mean a damn thing, like visitors to your website.