Pharmaceutical Technology

JUNE 30, 2022

will move a step closer to becoming a key healthcare player in Turkey and global markets. Amgen Turkey noted that the company will maintain its operations and serve its patients in the region. to acquire Turkish pharma company Gensenta for $135m appeared first on Pharmaceutical Technology. The post Eczac?ba??

Pharma Companies 147

Pharma Companies Manufacturing Production Marketing 147

World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. While some are increasing their digital budgets, does a pancake syrup company need to spend much money? However, with pharma brands, online is essential to a successful marketing strategy. In both these areas, most pharma sites fail.

Marketing 179

Marketing Branding Pharma Companies Pharma Production 179

World of DTC Marketing

MAY 13, 2021

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Drug companies advertise in medical journals because it works.

Marketing 173

Marketing Pharma Companies Branding Doctors 173

Pharmaceutical Technology

APRIL 13, 2023

With challenges around the R&D, clinical trials, pricing, and market access for these rare disease therapeutics, big pharma often collaborates with specialist biotechnology companies as a method of de-risking the development of gene therapy products.

Gene Therapy 243

Gene Therapy Marketing Gene In-Vivo 243

World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenges await, and there isn’t one set of guidelines for every product category. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing.

Marketing 196

Marketing Sales Pharma Companies Doctors 196

Fossil Remedies

JUNE 23, 2022

In the pharma sector, running a PCD Pharma Company in India guarantees good returns. What is a PCD Pharma Company? In this model, PCD pharma companies are those who give products to the established companies and give monopoly rights to a region. Are you a small entrepreneur in the niche?

Pharma Companies 91

Pharma Companies Production Marketing Pharma Production 91

World of DTC Marketing

JANUARY 21, 2021

Online health seekers are a valuable opportunity for pharma to bridge the trust gap. The last two weeks I was asked to look at the website metrics for a pharma company’s top product sites. You can’t shortcuts when building a product website, you need to follow the map.

Production 180

Production Branding Development Pharma Companies 180

World of DTC Marketing

AUGUST 9, 2021

86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. HCPs don’t necessarily want pharma trying to sell products via social media. Doximity was flagged for having anti-vaccine information.

Nurses 294

Nurses Marketing Pharma Companies Production 294

World of DTC Marketing

APRIL 13, 2021

The future of reaching HCPS is both on and off-line depending on the product, health condition, and specialty. Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. So is the future of HCP marketing digital? Where to start?

Doctor 286

Doctor Doctors Pharma Companies Production 286

Pharma Marketing Network

MARCH 26, 2025

Artificial intelligence (AI) is no longer a futuristic concept in healthcareits here, embedded in nearly every touchpoint of modern pharma marketing. But as pharma marketers race to adopt these tools, a central question looms: Is AI fueling smarter engagement, or setting the stage for a compliance disaster?

Compliance 52

Compliance Marketing Regulation Pharma Companies 52

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. Let’s be clear about pharma product websites.

Doctors 296

Doctors Doctor Production Marketing 296

World of DTC Marketing

MARCH 3, 2021

SUMMARY: According to Pew Internet “Despite antibiotics’ vital role in cancer care, companies have abandoned their development in favor of more profitable drugs. Pew Internet reminds us all that, above all, the pharma industry is a business. The pharma industry is warning of the consequences of inaction. “If

Marketing 174

Marketing Development Pharma Companies Drugs 174

World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. is no more an option but a critical factor to ensure success for any multichannel marketing initiatives.

Pharma Companies 235

Pharma Companies Sales Marketing Clinical Trials 235

XTalks

DECEMBER 4, 2024

Jupiter Neurosciences, a clinical-stage pharma company specializing in neuroinflammation, made its public market debut with an initial public offering (IPO) on the Nasdaq Capital Market under the symbol “JUNS.” ” The company priced 2,750,000 shares of common stock at $4.00

Bioavailability 111

Bioavailability Genetic Disease Marketing RNA 111

Fossil Remedies

AUGUST 31, 2022

Those, who don’t mind taking a risk in the business must reap the opportunity by launching a pharma company. Before you make up your mind about launching the pharma business, you should know about the investment requirements. There are various prerequisites and legal compliances before launching a pharma company.

Pharma Companies 98

Pharma Companies Licensing Licensing Manufacturing 98

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

Branding 238

Branding Pharma Companies Marketing Production 238

World of DTC Marketing

FEBRUARY 7, 2022

What has/is happening at Biogen is a train wreck, and the only way to correct this disaster is to tear it down and rebuild the company from the top down. ” To me, an enormous warning flag went up when the VP of Market Access was on a call with the commercial organization (sales). Click to Tweet.

Pharma Companies 253

Pharma Companies Marketing Sales Clinical Trials 253

World of DTC Marketing

SEPTEMBER 7, 2022

Wall Street wants growth, as do investors, but that may be impossible for pharmaceutical companies. In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Biogen’s failure should be a warning to other pharma companies.

Pharma Companies 210

Pharma Companies Drugs Marketing Production 210

Pharma Mirror

APRIL 14, 2021

The pharmaceuticals industry is responsible for the research, development, production and of medications and generates over 1.25 The need for on-the-fly access to real time industry insights, analytics and marketing trends is essential for reps, in. trillion in revenue globally.

Sales 130

Sales Marketing Pharma Companies Production 130

World of DTC Marketing

AUGUST 8, 2021

SUMMARY: Pharma marketing is in a funk. Somewhere over the last decade, the passionate people who believed that helping patients was the first step in excellent marketing have been replaced with people who want to know the ROI of everything. The first was a drive to learn everything I could about the way the company did things.

Marketing 180

Marketing Pharma Companies Production 180

STAT News

SEPTEMBER 14, 2022

Drug ads have long tried to influence patients’ medical choices, directing them to “ask your doctor” if a marketed medication is right for them. But now, pharma companies have an even more powerful tool to start those conversations and turn them into prescriptions: telemedicine. Read the rest…

Pharma Companies 98

Pharma Companies Doctors Doctor Manufacturing 98

Pharma Marketing Network

OCTOBER 13, 2023

Multichannel marketing is an effective digital strategy for pharmaceutical companies to reach consumers and encourage them to purchase products. In this article, we will explore the concept of multichannel marketing, discuss digital strategies for pharma success, and examine the benefits and challenges of this approach.

Marketing 98

Marketing Pharma Companies Production Development 98

Pharma Mirror

JANUARY 14, 2022

Amsterdam, CPhI Worldwide – the world’s largest pharma event, which will be hosted at the Frankfurt Messe (1-3 November, 2022) – releases the final part of its annual report with far reaching predictions for 2022 and beyond into 2025 for the nutraceuticals market. The report was made by CPhI’s.

Production 130

Production Pharma Companies Marketing Development 130

Fossil Remedies

JANUARY 19, 2022

We know that the PCD Pharma Franchise business is lucrative and profitable. But do we know which PCD products should we pick so that the maximum profitability is ensured? This blog is an attempt to clarify the concepts about choosing the best products. First, choose the right company. Legally identified products.

Production 98

Production Pharma Companies Pharma Production Marketing 98

World of DTC Marketing

JULY 21, 2022

Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. In this blogger’s opinion, there is also a severe need for talented marketers who understand the microsegments of each market. The MS market is a great example. DTC marketers seem to ignore this data.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

DECEMBER 9, 2021

LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. Cutting through the noise is getting more challenging, and a “mass market” approach doesn’t work anymore unless you have a broad patient population. Digital advertising will account for 64.4%

Drugs 204

Drugs Branding Marketing Production 204

Pharma Marketing Network

DECEMBER 5, 2024

Table of Contents Sr# Headings 1 Introduction: The Power of Marketing Networks 2 What Are Marketing Networks? In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns. In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns.

Marketing 52

Marketing Branding Production Pharma Production 52

World of DTC Marketing

NOVEMBER 24, 2020

Earning trust is not done through one act or with one product; it’s done through a consistent emphasis on transparency. Of course, the media is jumping on the WHO’s recommendation to eliminate Gilead’s product from COVID treatments. 2wo : Pharma websites are seen as a sales tool rather than a patient tool.

Scientist 277

Scientist Pharma Companies Production Sales 277

World of DTC Marketing

OCTOBER 4, 2021

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. Yesterday 60 Minutes aired a segment from a former Facebook Product Manager who said that Facebook was aware of misinformation but chose to leave it in their algorithms because it led to more engagement.

Branding 224

Branding Marketing Pharmacy Pharma Companies 224

World of DTC Marketing

JULY 14, 2021

Talented marketers don’t want a career in pharma because of the culture. Many pharma agencies have allowed and sometimes forced experienced, talented people to leave while replacing them with inexpensive unproven people, and it shows. 1ne: Pharma companies are forcing out older, experienced employees.

Pharma Companies 253

Pharma Companies HR Branding Marketing 253

World of DTC Marketing

APRIL 23, 2021

The politics of working with a major pharma company can be a difficult challenge. Just when you think you have broken through, pharma marketing, people rotate, leave, or get promoted, and the process is pushed back three or four steps. Who I won awards I used it as an incentive to work harder towards a raised bar.

Pharma Companies 188

Pharma Companies Doctors Doctor Marketing 188

pharmaphorum

SEPTEMBER 22, 2021

Family businesses across industries including the life sciences sector contribute significantly to the global economy – they represent about half of the world gross domestic product and global employment. The post The benefits of being a family-run pharma company appeared first on.

Pharma Companies 111

Pharma Companies Life Science Development Production 111

World of DTC Marketing

JANUARY 10, 2022

Pharma companies are flush with cash and looking to make deals, but there are still a lot of small biotech companies that don’t have enough money to launch their products entirely. A study in 2020 estimated that the median cost of getting a new drug into the market was $985 million, and the average price was $1.3

Production 213

Production Drugs Development Marketing 213

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. Is HCP marketing changing? The other area I see hiring is marketing.

Branding 223

Branding Pharma Companies Doctors Doctor 223

World of DTC Marketing

MARCH 18, 2021

Some patients love the brand of prescription drugs they take because simply “they work” Pharma companies do study brand names, but that’s only about the overall branding of the product. The FDA’s scientists don’t understand marketing because marketing is not a science.

Branding 180

Branding Pharma Companies Pharma Production Drugs 180

Pharma Marketing Network

MARCH 17, 2025

With increasing competition and stricter compliance regulations, pharma marketing teams must adopt data-driven and personalized marketing strategies to capture the attention of HCPs. But how can pharma brands stand out in a crowded market? Key Marketing Strategies for Pharma Brands to Reach HCPs 1.

Branding 52

Branding Marketing Compliance Pharma Companies 52

Fossil Remedies

FEBRUARY 18, 2022

PCD Pharma Franchise is the backbone of the pharma companies. When a pharma company does great business, the associated franchise holders will also reap the benefits. Pharma franchise can be started with limited products and business can be done in a small area. What is a Franchise business?

Marketing 98

Marketing Pharma Companies Production Pharma Production 98