World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. To apply the research from Accenture and others across all specialties is myopic. Adding Value in a Changed Value Equation.

Marketing 173

Marketing Sales Pharma Companies Doctors 173

Pharmaceutical Technology

AUGUST 18, 2023

Competitive intelligence is a vital tool of the research and analysis toolbox for firms wanting valuable data on their market, competitors and customers

Pharma Companies 130

Pharma Companies Marketing Research 130

Pharmaceutical Technology

FEBRUARY 13, 2023

While several therapeutics are available for treating symptoms associated with epilepsy, researchers and patients have strongly called out the need for more holistic treatments that would address the condition as a whole. Meanwhile, others are researching the link between gene variation and different responses to treatments.

Research 264

Research Gene Gene Therapy Genomics 264

World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. is no more an option but a critical factor to ensure success for any multichannel marketing initiatives.

Pharma Companies 235

Pharma Companies Sales Marketing Clinical Trials 235

World of DTC Marketing

MARCH 3, 2021

SUMMARY: According to Pew Internet “Despite antibiotics’ vital role in cancer care, companies have abandoned their development in favor of more profitable drugs. Pew Internet reminds us all that, above all, the pharma industry is a business. The pharma industry is warning of the consequences of inaction. “If

Marketing 174

Marketing Development Pharma Companies Drugs 174

Pharma Mirror

APRIL 14, 2021

The pharmaceuticals industry is responsible for the research, development, production and of medications and generates over 1.25 The need for on-the-fly access to real time industry insights, analytics and marketing trends is essential for reps, in. trillion in revenue globally.

Sales 130

Sales Marketing Pharma Companies Production 130

Fossil Remedies

AUGUST 31, 2022

Those, who don’t mind taking a risk in the business must reap the opportunity by launching a pharma company. Before you make up your mind about launching the pharma business, you should know about the investment requirements. There are various prerequisites and legal compliances before launching a pharma company.

Pharma Companies 98

Pharma Companies Licensing Licensing Manufacturing 98

World of DTC Marketing

APRIL 13, 2021

QUICK READ: Recent research from Zoom Rx saying that digital interactions with HCPs are myopic and don’t apply to the heavily segmented HCP audience. Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. So is the future of HCP marketing digital? Where to start?

Doctors 286

Doctors Doctor Pharma Companies Production 286

World of DTC Marketing

AUGUST 30, 2022

So why is pharma wasting so much money? Research has shown that only 35% of digital display ads received views. Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. The question then becomes, “why are pharma brands still using them?”

Branding 270

Branding Marketing Compliance Pharma Companies 270

World of DTC Marketing

APRIL 5, 2022

Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. Too many marketers rely on metrics that don’t mean a damn thing, like visitors to your website. HCP marketing is changing very quickly. HCP marketing is changing very quickly.

Production 196

Production Pharma Companies Branding Marketing 196

Pharmaceutical Technology

JULY 6, 2022

Talks of a bear market in the biotech sector do not seem to pass, with news of companies falling into administration and layoffs becoming a recurrence. Other businesses such as Redhill Biopharma or Vincerx Pharma have also announced plans for large layoffs. This is particularly felt among smaller retail investors.

Marketing 162

Marketing Gene Therapy Manufacturing Pharma Companies 162

World of DTC Marketing

JULY 21, 2022

From an in-depth analysis of metrics for several clients, including research with audiences, DTC TV ads are doing a good job driving awareness. Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. The MS market is a great example. DTC marketers seem to ignore this data.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

JULY 14, 2021

Talented marketers don’t want a career in pharma because of the culture. Many pharma agencies have allowed and sometimes forced experienced, talented people to leave while replacing them with inexpensive unproven people, and it shows. .” 1ne: Pharma companies are forcing out older, experienced employees.

Pharma Companies 253

Pharma Companies HR Branding Marketing 253

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. It largely depends on how big your market is and where they get their health information.

Doctors 296

Doctors Doctor Production Marketing 296

Pharma Marketing Network

MARCH 17, 2025

With increasing competition and stricter compliance regulations, pharma marketing teams must adopt data-driven and personalized marketing strategies to capture the attention of HCPs. But how can pharma brands stand out in a crowded market? Key Marketing Strategies for Pharma Brands to Reach HCPs 1.

Branding 52

Branding Marketing Compliance Pharma Companies 52

World of DTC Marketing

OCTOBER 4, 2021

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. A year ago, Facebook was making a hard charge to get the pharma business. TV will still be the first choice for many DTC marketers, but digital is increasing even though 50% of that money is wasted.

Branding 224

Branding Marketing Pharmacy Pharma Companies 224

AuroBlog - Aurous Healthcare Clinical Trials blog

MARCH 17, 2024

The Department of Pharmaceuticals (DoP) has issued a new Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, permitting pharma companies to provide brand reminders such as informational and education items and free samples to medical professionals with restrictions on sample packs and total value.

Pharma Companies 189

Pharma Companies Branding Marketing Clinical Trials 189

pharmaphorum

SEPTEMBER 22, 2021

This long-term orientation also helps family businesses align their objectives more closely with those of society and patients and maintain flexibility to invest in important areas of the business including research and development, disease awareness, diagnostics and education. About the author.

Pharma Companies 111

Pharma Companies Life Science Development Production 111

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. They’re doing more online research and listening more to what other patients have to say.

Branding 223

Branding Pharma Companies Doctors Doctor 223

Pharma Marketing Network

DECEMBER 5, 2024

Table of Contents Sr# Headings 1 Introduction: The Power of Marketing Networks 2 What Are Marketing Networks? In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns. In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns.

Marketing 52

Marketing Branding Production Pharma Production 52

Delveinsight

SEPTEMBER 24, 2021

The present IgA Nephropathy market majorly revolves around immunosuppressants, including steroids, ACE inhibitors (angiotensinconverting enzyme inhibitors) and ARBs (angiotensin II receptor blockers). Pharma companies such as Calliditas Therapeutics AB, Chinook Therapeutics, Inc., million in 2020 in the 7MM. .

Pharma Companies 77

Pharma Companies Marketing Protein Drugs 77

pharmaphorum

APRIL 19, 2022

Data is readily shared and leveraged for decision-makers to gain insight that can help clinical research. Jessica Hagen is a freelance life sciences and health writer and project manager who has worked with VR health companies, fiction/nonfiction authors, nonprofit and for-profit organisations, and government entities.

Pharma Companies 111

Pharma Companies Life Science Clinical Research Research 111

World of DTC Marketing

AUGUST 25, 2022

Research has shown that 74% of all U.S. This is one area where pharma companies can restore trust and excel. . ” 42% of Americans research their doctor’s suggestions after a visit. Over 75% of Americans use social media to research their health symptoms. . Of those, 80% turn online to do so.

Doctors 227

Doctors Doctor Branding Pharma Companies 227

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

NOVEMBER 24, 2020

SUMMARY : In a 2019 Pew Research Center poll, more Americans said they consider made-up news a bigger problem than terrorism, illegal immigration, racism, and sexism. Pharma has two problems when it come to online health information: 1ne : The information is often too hard to understand for online health seekers.

Scientist 277

Scientist Pharma Companies Production Sales 277

Drug Channels

OCTOBER 14, 2022

Today’s guest post comes from Steve Callahan, Senior Manager of Market Research at MMIT. Steve walks us through the expected Humira biosimilars launches and discusses potential responses from payers. To learn more, check out MMIT’s Strategic Launch Report & Evaluate Forecast solution. Read on for Steve’s insights.

Pharma Companies 98

Pharma Companies Drugs Marketing Research 98

World of DTC Marketing

JANUARY 4, 2022

They told the researchers that insurance didn’t protect them from serious money problems. According to a team of Penn State College of Medicine researchers, care for the 15 most prevalent types of cancer in the U.S. (Stat News) Today, a study followed 380 patients being treated at community oncology groups across the U.S.

Pharma Companies 273

Pharma Companies Drugs Medicine Research 273

World of DTC Marketing

AUGUST 26, 2020

While most agreed that digital plays an important role now they feel that when patients return to the office HCP’s won’t have the time to go online with every drug company that is requesting an online detail. For HCP marketing it will be PART of the mix but won’t yet replace in-person reps.

Doctors 237

Doctors Doctor Pharma Companies Marketing 237

Pharmaceutical Technology

JUNE 19, 2023

Indian pharmaceutical company Laurus Labs has signed a memorandum of agreement (MoA) with the Indian Institute of Technology, Kanpur (IIT Kanpur) to bring new gene therapy products to the market. Laurus Labs will be responsible for launching these products in India and emerging markets.

Gene Therapy 246

Gene Therapy Gene Production Pharma Companies 246

World of DTC Marketing

DECEMBER 9, 2021

LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. Cutting through the noise is getting more challenging, and a “mass market” approach doesn’t work anymore unless you have a broad patient population. Digital advertising will account for 64.4%

Drugs 204

Drugs Branding Marketing Production 204

World of DTC Marketing

MARCH 24, 2022

I’ve seen some new energy and thinking taking root in some big pharma companies. Still, I’m also seeing some recycled executives show up at other companies when they should have been removed permanently from the industry. John worked for a division of a major pharma company in Cambridge.

Pharma Companies 213

Pharma Companies HR Sales Regulation 213

Delveinsight

JULY 21, 2021

However, some of the key pharma companies at the global level have shifted their focus towards these diverse diseases. Through this article, we have covered the major autoimmune diseases and the key companies striving to transform the treatment landscape of the respective disease. Multiple Sclerosis (MS).

Pharma Companies 94

Pharma Companies Marketing Development Insulin 94

World of DTC Marketing

JANUARY 21, 2022

It is evident that HCPs are extremely time constraint and prefer to engage with pharma organizations on their terms regarding channel, content, and type of devices. In addition, 62% of HCPs are overwhelmed by product-related promotional content pushed by pharma companies on the various digital channels.

Pharma Companies 198

Pharma Companies Research Production Drugs 198

World of DTC Marketing

JANUARY 10, 2022

Pharma companies are flush with cash and looking to make deals, but there are still a lot of small biotech companies that don’t have enough money to launch their products entirely. A study in 2020 estimated that the median cost of getting a new drug into the market was $985 million, and the average price was $1.3

Production 213

Production Drugs Development Marketing 213

pharmaphorum

MARCH 22, 2021

The scramble to produce vaccines and therapeutics and the challenges of getting these products to poorer countries underscores the growing importance of local pharma manufacturers for these emerging markets. . India and China have seen the emergence of strong, local pharma companies.

Manufacturing 122

Manufacturing Marketing Vaccination Vaccine 122

World of DTC Marketing

OCTOBER 22, 2020

Pharma’s own internal processes and endless meetings are slowly draining the life out of employees and lead to a culture where people are promoted to navigate the system rather than help people. This is especially true today when most qualitative research has come to a screeching halt.

Pharma Companies 207

Pharma Companies Marketing Research Drugs 207

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. 8ight: One of the best successes we had in email marketing was a copy that could be easily be sent to diabetes patients.

Doctors 180

Doctors Doctor Sales Marketing 180