pharmaphorum

FEBRUARY 16, 2022

An unexpected benefit of healthcare professional (HCP) engagement going digital in 2020 is that sales teams have more opportunities to spend quality time with doctors. Read the How Emerging Pharma Can Launch and Scale Content Faster eBook from Veeva in full.

Pharma Companies 98

Pharma Companies Sales Doctors Doctor 98

Pharmaceutical Technology

JULY 10, 2023

US pharma companies take the lead in the rankings of the top five companies based on market capitalisation and sales,

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Pharma Companies Sales Marketing 130

pharmaphorum

JUNE 6, 2022

Eversana’s suite of commercialisation tools for pharma companies will soon have a new component – cognitive behavioural training tools designed to improve the performance of sales representatives. The post Eversana aims athletes’ mental coaching at pharma sales reps appeared first on.

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Sales Life Science Pharma Companies Marketing 117

pharmaphorum

NOVEMBER 19, 2021

The race to find and bring vaccines to market to fight Covid was impressive. So too are the sales figures. Pfizer/BioNTech’s vaccine dominates the market. billion in vaccine sales this year. Together, these mRNA jabs have an iron grip on the covid vaccine market – in the US, they have consolidated a 90% market share.

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Sales Vaccination Vaccine Marketing 137

Pharma Marketing Network

OCTOBER 14, 2024

In the ever-evolving landscape of pharmaceutical marketing, the traditional methods of reaching healthcare professionals and consumers are gradually being supplemented by innovative digital strategies. In this context, influencer marketing can play a pivotal role in building and maintaining trust between pharma companies and their audiences.

Marketing 52

Marketing Branding Pharma Companies Production 52

World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. is no more an option but a critical factor to ensure success for any multichannel marketing initiatives.

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Pharma Companies Sales Marketing Clinical Trials 235

Fossil Remedies

DECEMBER 29, 2022

There are many types of pharma businesses and one can choose any of them. Launching a pcd pharma company, for example, can be a way of reaping the benefit of pharma boom. If you are running a small business in this niche, then it is time for you to invest in any of the good pharma companies. Conclusion.

Pharma Companies 52

Pharma Companies Production Marketing Pharma Production 52

Pharma Marketing Network

OCTOBER 3, 2023

In the ever-evolving world of digital marketing, pharma companies have a unique opportunity to revolutionize their industry. With the right strategies and tools, pharma companies can create innovative campaigns that will reach their target audience and drive sales.

Marketing 52

Marketing Pharma Companies Sales 52

Creogenic Pharma

APRIL 15, 2023

The top 10 pharmaceutical companies located in Baddi, India play a crucial role in the country’s pharmaceutical industry. The Indian pharmaceutical market reached a value of around $27 billion by the end of 2017 and is predicted to experience a CAGR of over 5% for the next five years, reaching over $60 billion by 2022.

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Pharma Companies Production Manufacturing Generic Drugs 40

Pharma Marketing Network

SEPTEMBER 19, 2023

Influencer marketing has become an increasingly popular tool for companies to reach their target audiences. In the pharma industry, influencer marketing has become a valuable way to reach out to potential customers and build brand awareness. In the pharma industry, influencer marketing is becoming more and more popular.

Marketing 52

Marketing Branding Sales Production 52

pharmaphorum

MAY 24, 2022

Organisations are missing out on the ability to harness their data to energise precision marketing and transform commercial performance. The pharma industry is adjusting to massive upheaval from the pandemic and markets are emerging from its grip reshaped and alive with competition. Deeper Insights. Single View of HCPs.

Marketing 111

Marketing Sales Life Science Pharma Companies 111

World of DTC Marketing

FEBRUARY 7, 2022

What has/is happening at Biogen is a train wreck, and the only way to correct this disaster is to tear it down and rebuild the company from the top down. ” To me, an enormous warning flag went up when the VP of Market Access was on a call with the commercial organization (sales). Click to Tweet.

Pharma Companies 253

Pharma Companies Marketing Sales Clinical Trials 253

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Biogen’s failure should be a warning to other pharma companies. They relied so much on a new drug that they tried to market a product with bad science behind it. ” The U.S.

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Pharma Companies Drugs Marketing Production 210

pharmaphorum

SEPTEMBER 22, 2021

The post The benefits of being a family-run pharma company appeared first on. Giacomo Chiesi is head of global rare diseases at the international healthcare firm Chiesi Group, where he leads the team developing and commercialising treatments for rare and ultra-rare diseases.

Pharma Companies 111

Pharma Companies Life Science Development Production 111

pharmaphorum

APRIL 1, 2021

Pharma sales reps are rewarded in a very indirect way. That has always been difficult to measure, especially outside the US where no HCP level (only brick) prescription data is available and despite this the sales force has been by far the biggest (and most expensive) channel. About Exeevo.

Sales 81

Sales Marketing Life Science Pharma Companies 81

World of DTC Marketing

APRIL 5, 2022

What is the definition of a successful pharma product launch? Usually, it’s reaching a certain sales level within a specified time, but that metric is not relevant anymore. Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics.

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Production Pharma Companies Branding Marketing 196

pharmaphorum

JANUARY 10, 2023

Approximately 30% of global data volume is generated by the healthcare industry and it will continue to expand with a compound annual growth rate predicted to reach 36% by 2025, according to research by RBC Capital Markets. Capturing market share. billion by 2026, according to research by the Business Research Company.

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Marketing Life Science Sales Branding 98

pharmaphorum

APRIL 30, 2021

It’s fair to say this is the most interesting time ever for market access. Not only has COVID forced companies, governments and healthcare systems to work towards approving drugs and vaccines in record times, the sector is also facing an influx of digital therapeutics and advanced drugs that don’t fit neatly into existing access frameworks.

Marketing 98

Marketing Sales Regulation Drugs 98

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand.

Branding 203

Branding Marketing Pharma Companies Doctor 203

pharmaphorum

MAY 6, 2022

Sanofi has completed the spin-out of its pharma ingredients business EuroAPI, with shares in the new company rising more than 3% on its starting price of €12 in early trading on the Euronext exchange this morning in a declining market. The post Sanofi ingredients spin-out EuroAPI rises on market debut appeared first on.

Marketing 64

Marketing Pharma Companies Sales Manufacturing 64

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. It can’t be promotional or sales information and should not be a long document.

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Doctor Doctors Sales Marketing 180

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

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Marketing Doctor Doctors Pharma Companies 93

pharmaphorum

MAY 3, 2022

The new drug – Quviviq (daridorexant) – has been approved by the European Commission for adults who have been suffering insomnia for at least three months and are experiencing “considerable impact” on daytime functioning, according to the Swiss pharma company.

Marketing 97

Marketing Drugs Sales Pharma Companies 97

World of DTC Marketing

JANUARY 15, 2021

About the only thing I agree with is their assessment of sales reps. “What we are feeling now are the effects of a historic over-reliance on the sales rep channel to the detriment of digital channels. This white paper, which is nothing more than an agency marketing tool is a bad reflection on Intouch.

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Pharma Companies Sales Marketing Branding 180

pharmaphorum

NOVEMBER 26, 2020

Marketing agency VMLY&R has launched a new global healthcare agency, VMLY&Rx, to service specialty prescription pharmaceutical companies developing innovative breakthrough therapies. The post VMLY&R creates global healthcare agency for innovative pharma companies appeared first on.

Pharma Companies 52

Pharma Companies Marketing Development Branding 52

World of DTC Marketing

AUGUST 9, 2021

86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. HCPs don’t necessarily want pharma trying to sell products via social media. Doximity was flagged for having anti-vaccine information.

Nurses 294

Nurses Marketing Pharma Companies Production 294

World of DTC Marketing

SEPTEMBER 6, 2021

SUMMARY: Those working in pharma know that ageism exists, especially in the sales force. Pharma has been purging older employees for some time, and when you reach the magic age of 50+, you’re going to be pushed to take “early retirement.”

Pharma Companies 219

Pharma Companies Sales Branding Marketing 219

pharmaphorum

AUGUST 24, 2020

Takeda has joined the ranks of big pharma companies jettisoning consumer health businesses in order to concentrate on higher-margin prescription drugs. Takeda Consumer Healthcare sells OTC medicines and other health products with sales of 60 billion yen ($567 million) in fiscal 2019.

Sales 71

Sales Medicine Production Pharma Companies 71

World of DTC Marketing

APRIL 23, 2021

The politics of working with a major pharma company can be a difficult challenge. There is still much to emphasis on doing things that deliver sales rather than helping patients. That’s not going to happen—too much noise between awareness and asking for an Rx that DTC marketers ignore, blaming FTC marketing guidelines.

Pharma Companies 188

Pharma Companies Doctors Doctor Marketing 188

Pharmaceutical Technology

SEPTEMBER 2, 2022

Yet despite this promising data, it’s a well-known fact that drug launches are under-performing – with around two-thirds of new drugs successfully navigating the long and rocky approval process only to fall drastically short of their pre-launch sales expectations. De-risking drug launch.

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Drugs Pharma Companies Medicine Production 130

pharmaphorum

AUGUST 18, 2020

Pharma companies have improved how they engage with healthcare providers as a result of COVID-19, according to a new survey of HCPs. This has resulted in pharma companies being more relevant and providing more value in closing the care gap, the report says. The impact on launch.

Pharma Companies 130

Pharma Companies Sales Life Science Marketing 130

BioSpace

JUNE 16, 2022

According to reports citing “people familiar with the matter,” Kyowa Kirin, a specialty pharma company, could be lining up the sale of $1 billion worth of assets on the international market.

Pharma Companies 59

Pharma Companies Sales Marketing 59

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. The MS market is a great example. DTC marketers seem to ignore this data. It’s not more T.V.

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Marketing Drugs Pharma Companies Doctor 266

pharmaphorum

MARCH 22, 2021

The scramble to produce vaccines and therapeutics and the challenges of getting these products to poorer countries underscores the growing importance of local pharma manufacturers for these emerging markets. . India and China have seen the emergence of strong, local pharma companies.

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Manufacturing Marketing Vaccination Vaccine 122

pharmaphorum

SEPTEMBER 15, 2020

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. This is reinforced by web-focused marketing strategies that give them a highly-targeted approach when it comes to marketing execution.”. Be more agile .

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Branding Marketing Pharma Companies Life Science 128

World of DTC Marketing

DECEMBER 1, 2020

Walk into any corporate pharma HQ, and you’re likely to see a mission statement that’s pure b t about how patients come first. We all know that Wall Street and sales come well before patients. Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. Want proof?

Pharma Production 186

Pharma Production Pharma Companies Sales Production 186

World of DTC Marketing

MARCH 24, 2022

I’ve seen some new energy and thinking taking root in some big pharma companies. Still, I’m also seeing some recycled executives show up at other companies when they should have been removed permanently from the industry. John worked for a division of a major pharma company in Cambridge.

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Pharma Companies HR Sales Regulation 213