World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. is no more an option but a critical factor to ensure success for any multichannel marketing initiatives.

Pharma Companies 235

Pharma Companies Sales Marketing Clinical Trials 235

Pharmaceutical Technology

AUGUST 30, 2022

International companies investing in the emerging market of Brazilian pharmaceutical manufacturing will see a higher return on investment than from developed market equivalents, if they choose to compete with local manufacturers to supply Brazil’s growing market and the greater South American region.

Manufacturing 195

Manufacturing Marketing Pharma Companies Vaccine 195

World of DTC Marketing

FEBRUARY 7, 2022

What has/is happening at Biogen is a train wreck, and the only way to correct this disaster is to tear it down and rebuild the company from the top down. ” To me, an enormous warning flag went up when the VP of Market Access was on a call with the commercial organization (sales). Click to Tweet.

Pharma Companies 253

Pharma Companies Marketing Sales Clinical Trials 253

pharmaphorum

NOVEMBER 19, 2021

The race to find and bring vaccines to market to fight Covid was impressive. So too are the sales figures. Pfizer/BioNTech’s vaccine dominates the market. billion in vaccine sales this year. Together, these mRNA jabs have an iron grip on the covid vaccine market – in the US, they have consolidated a 90% market share.

Sales 137

Sales Vaccine Vaccination Marketing 137

pharmaphorum

JUNE 6, 2022

Eversana’s suite of commercialisation tools for pharma companies will soon have a new component – cognitive behavioural training tools designed to improve the performance of sales representatives. The post Eversana aims athletes’ mental coaching at pharma sales reps appeared first on.

Sales 118

Sales Life Science Pharma Companies Marketing 118

World of DTC Marketing

AUGUST 9, 2021

86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. HCPs don’t necessarily want pharma trying to sell products via social media. Doximity was flagged for having anti-vaccine information.

Nurses 294

Nurses Marketing Pharma Companies Production 294

pharmaphorum

FEBRUARY 16, 2022

An unexpected benefit of healthcare professional (HCP) engagement going digital in 2020 is that sales teams have more opportunities to spend quality time with doctors. Read the How Emerging Pharma Can Launch and Scale Content Faster eBook from Veeva in full.

Pharma Companies 98

Pharma Companies Sales Doctors Doctor 98

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Biogen’s failure should be a warning to other pharma companies. They relied so much on a new drug that they tried to market a product with bad science behind it. ” The U.S.

Pharma Companies 210

Pharma Companies Drugs Marketing Production 210

World of DTC Marketing

SEPTEMBER 6, 2021

SUMMARY: Those working in pharma know that ageism exists, especially in the sales force. Pharma has been purging older employees for some time, and when you reach the magic age of 50+, you’re going to be pushed to take “early retirement.”

Pharma Companies 219

Pharma Companies Sales Branding Marketing 219

Pharmaceutical Technology

JULY 10, 2023

US pharma companies take the lead in the rankings of the top five companies based on market capitalisation and sales,

Pharma Companies 130

Pharma Companies Sales Marketing 130

World of DTC Marketing

APRIL 5, 2022

What is the definition of a successful pharma product launch? Usually, it’s reaching a certain sales level within a specified time, but that metric is not relevant anymore. Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics.

Production 196

Production Pharma Companies Branding Marketing 196

Pharmaceutical Technology

JULY 15, 2022

Nothing epitomises market failures more than the cost of insulin,” Newsom said in a video posted on Twitter. Most of the US insulin market is controlled by three pharma companies: Sanofi, Eli Lilly, and Novo Nordisk. Industry split over the pricing issues.

Insulin 328

Insulin Manufacturing Contract Manufacturing Production 328

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. The MS market is a great example. DTC marketers seem to ignore this data. It’s not more T.V.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

JANUARY 15, 2021

About the only thing I agree with is their assessment of sales reps. “What we are feeling now are the effects of a historic over-reliance on the sales rep channel to the detriment of digital channels. This white paper, which is nothing more than an agency marketing tool is a bad reflection on Intouch.

Pharma Companies 180

Pharma Companies Sales Marketing Branding 180

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. It can’t be promotional or sales information and should not be a long document.

Doctors 180

Doctors Doctor Sales Marketing 180

World of DTC Marketing

NOVEMBER 24, 2020

Pharma has two problems when it come to online health information: 1ne : The information is often too hard to understand for online health seekers. 2wo : Pharma websites are seen as a sales tool rather than a patient tool. Pharma marketers are too often lulled into a false sense of success when looking at raw traffic numbers.

Scientist 277

Scientist Pharma Companies Production Sales 277

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

APRIL 23, 2021

The politics of working with a major pharma company can be a difficult challenge. There is still much to emphasis on doing things that deliver sales rather than helping patients. That’s not going to happen—too much noise between awareness and asking for an Rx that DTC marketers ignore, blaming FTC marketing guidelines.

Pharma Companies 188

Pharma Companies Doctors Doctor Marketing 188

Pharma Marketing Network

MARCH 17, 2025

With increasing competition and stricter compliance regulations, pharma marketing teams must adopt data-driven and personalized marketing strategies to capture the attention of HCPs. But how can pharma brands stand out in a crowded market? Key Marketing Strategies for Pharma Brands to Reach HCPs 1.

Branding 52

Branding Marketing Compliance Pharma Companies 52

pharmaphorum

MAY 24, 2022

Organisations are missing out on the ability to harness their data to energise precision marketing and transform commercial performance. The pharma industry is adjusting to massive upheaval from the pandemic and markets are emerging from its grip reshaped and alive with competition. Deeper Insights. Single View of HCPs.

Marketing 111

Marketing Sales Life Science Pharma Companies 111

pharmaphorum

FEBRUARY 11, 2022

Ipsen has started exclusive negotiations that could see its global consumer health business sold to fellow French pharma company Mayoly Spindler later this year. The post Ipsen plans sale of consumer health business for €350m appeared first on. billion of its revenues last year.

Sales 103

Sales Pharma Companies Branding Cosmetics 103

pharmaphorum

SEPTEMBER 22, 2021

The post The benefits of being a family-run pharma company appeared first on. Giacomo Chiesi is head of global rare diseases at the international healthcare firm Chiesi Group, where he leads the team developing and commercialising treatments for rare and ultra-rare diseases.

Pharma Companies 111

Pharma Companies Life Science Development Production 111

Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat.

Marketing 52

Marketing Branding Compliance Drugs 52

pharmaphorum

SEPTEMBER 15, 2020

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. This is reinforced by web-focused marketing strategies that give them a highly-targeted approach when it comes to marketing execution.”. Be more agile .

Branding 130

Branding Marketing Pharma Companies Life Science 130

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

Marketing 100

Marketing Doctor Doctors Pharma Companies 100

World of DTC Marketing

DECEMBER 1, 2020

Walk into any corporate pharma HQ, and you’re likely to see a mission statement that’s pure b t about how patients come first. We all know that Wall Street and sales come well before patients. Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. Want proof?

Pharma Production 186

Pharma Production Pharma Companies Sales Production 186

pharmaphorum

APRIL 1, 2021

Pharma sales reps are rewarded in a very indirect way. That has always been difficult to measure, especially outside the US where no HCP level (only brick) prescription data is available and despite this the sales force has been by far the biggest (and most expensive) channel. About Exeevo.

Sales 86

Sales Marketing Life Science Pharma Companies 86

pharmaphorum

AUGUST 18, 2020

Pharma companies have improved how they engage with healthcare providers as a result of COVID-19, according to a new survey of HCPs. This has resulted in pharma companies being more relevant and providing more value in closing the care gap, the report says. The impact on launch.

Pharma Companies 130

Pharma Companies Sales Life Science Marketing 130

World of DTC Marketing

MARCH 24, 2022

I’ve seen some new energy and thinking taking root in some big pharma companies. Still, I’m also seeing some recycled executives show up at other companies when they should have been removed permanently from the industry. John worked for a division of a major pharma company in Cambridge.

Pharma Companies 213

Pharma Companies HR Sales Regulation 213

World of DTC Marketing

DECEMBER 21, 2020

Long after COVID is a bad memory, the pharma industry will still be making more and more mistakes in the name of profits. I keep talking to pharma old-timers who talk about the “good old days” of working in an industry when sales, and profits, were instrumental in every decision we made.

Pharma Companies 180

Pharma Companies Sales Marketing Vaccination 180

pharmaphorum

APRIL 30, 2021

It’s fair to say this is the most interesting time ever for market access. Not only has COVID forced companies, governments and healthcare systems to work towards approving drugs and vaccines in record times, the sector is also facing an influx of digital therapeutics and advanced drugs that don’t fit neatly into existing access frameworks.

Marketing 98

Marketing Sales Regulation Drugs 98

World of DTC Marketing

MAY 3, 2022

Soon they decided that their office in Westin wasn’t good enough for a company with such a sterling reputation, so they spent a massive amount of money building an HQ in Cambridge. They became a big pharma company and lost some of the people who made Biogen such great biotech. 4our: The FDA advisors and Aduhelm.

Pharma Companies 207

Pharma Companies Drugs FDA Approval Production 207

pharmaphorum

OCTOBER 7, 2020

Better management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver. One of the noticeable effects of this has been a massive uptake of remote working across the industry, which has accentuated difficulties in conducting remote sales engagements due to poor customer data quality.

Pharma Companies 144

Pharma Companies Sales Doctors Doctor 144

XTalks

JANUARY 20, 2025

Among these, mergers and acquisitions (M&As) have played a pivotal role in reshaping the industry landscape, enabling companies to bolster their portfolios, enhance R&D capabilities and expand their global market reach. While the deal required regulatory divestitures, including the sale of Otezla (apremilast) to Amgen for $13.4

Marketing 104

Marketing Botox Life Science Pharma Companies 104

pharmaphorum

MARCH 22, 2021

The scramble to produce vaccines and therapeutics and the challenges of getting these products to poorer countries underscores the growing importance of local pharma manufacturers for these emerging markets. . India and China have seen the emergence of strong, local pharma companies.

Manufacturing 122

Manufacturing Marketing Vaccine Vaccination 122

World of DTC Marketing

NOVEMBER 11, 2020

Still, DTC marketers should be aware of what’s being said around certain health conditions via social media. The top 50 articles garnered more than 12 million shares, comments, and reactions this year, mostly on Facebook” Despite the rise in online health seekers, pharma is not part of the solution to combat fake health news.

Marketing 195

Marketing Pharma Companies Sales Drugs 195

World of DTC Marketing

JANUARY 10, 2022

Pharma companies are flush with cash and looking to make deals, but there are still a lot of small biotech companies that don’t have enough money to launch their products entirely. A study in 2020 estimated that the median cost of getting a new drug into the market was $985 million, and the average price was $1.3

Production 213

Production Drugs Development Marketing 213