World of DTC Marketing

JULY 22, 2020

QUICK READ : The government is agreeing to pay billions of dollars to the first company that developed a COVID-19 vaccine. billion for 100 million doses of a vaccine made by Pfizer Inc. The question that the media is asking is “will consumers trust a COVID-19 vaccine?” health officials agreed to pay $1.95

Vaccine 130

Vaccine Vaccination Pharma Companies Development 130

World of DTC Marketing

APRIL 20, 2021

With medical visits picking up again among patients vaccinated against covid-19, health providers are starting to see the consequences of a year of pandemic-delayed preventive and emergency care as they find more advanced cancer and rotting and damaged teeth, among other ailments. Pfizer could sell $24 billion in Covid Vaccine this year.

Vaccination 253

Vaccination Vaccine Doctors Doctor 253

pharmaphorum

NOVEMBER 19, 2021

The race to find and bring vaccines to market to fight Covid was impressive. It’s been almost a year since the first Covid vaccine was authorised for use. Meanwhile, China and Russia have rolled out state-owned vaccines. Pfizer/BioNTech’s vaccine dominates the market. billion in vaccine sales this year.

Sales 137

Sales Vaccine Vaccination Marketing 137

World of DTC Marketing

NOVEMBER 27, 2020

SUMMARY: Business by press release has made pharma executives a lot of money but we still haven’t seen any over reviewed data on COVID 19 vaccines. The American Nurses Association, a national professional organization, said one-third of its members do not intend to take the vaccine, and an additional third are undecided.

Vaccination 208

Vaccination Vaccine Pharma Companies Trials 208

World of DTC Marketing

APRIL 21, 2021

The amount of money Pfizer is going to make from their vaccine borders on obscene while PBMs quietly take a cut of every Rx transaction without really adding any value. ” J&J has had problems in the past, but they’re trying to be an ethical and responsible pharma company. Pharma is a big business.

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Vaccination Vaccine Pharmacy Pharma Companies 273

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Once vaccination levels reach critical mass, people will once again return to their physician’s offices. It largely depends on how big your market is and where they get their health information.

Doctors 296

Doctors Doctor Production Marketing 296

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. Yet, too many pharma companies don’t get social media snapshots of what’s being said.

Branding 223

Branding Pharma Companies Doctors Doctor 223

pharmaphorum

MARCH 22, 2021

For the past year, life science companies around the world worked at breakneck speed to develop and manufacture safe and effective treatments to respond to the COVID-19 pandemic. It is not only COVID-19 vaccines and therapeutics that benefit from a more regionalised approach. With India and China having populations of 1.3

Manufacturing 122

Manufacturing Marketing Vaccination Vaccine 122

World of DTC Marketing

NOVEMBER 24, 2020

Pfizer’s ad in newspapers yesterday was a good start to trying to earn back trust but unfortunately the misinformation about vaccine candidates is already starting to gather momentum. Pharma has two problems when it come to online health information: 1ne : The information is often too hard to understand for online health seekers.

Scientist 277

Scientist Pharma Companies Production Sales 277

Pharma Marketing Network

DECEMBER 5, 2024

Table of Contents Sr# Headings 1 Introduction: The Power of Marketing Networks 2 What Are Marketing Networks? In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns. In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns.

Marketing 52

Marketing Branding Production Pharma Production 52

BioPharma Reporter

MARCH 23, 2021

The pharma company and the CDC are recommending that adults continue routine vaccination during the COVID-19 pandemic to reduce future vaccine-preventable disease (VPD) outbreaks and overall strain on the healthcare system.

Vaccine 105

Vaccine Vaccination Pharma Companies Regulation 105

Pharmaceutical Technology

AUGUST 1, 2022

Since 2020, government agencies have provided funding for expensive late-stage vaccine development and the expansion of manufacturing capacity, as well as other key pharmaceutical activities. The shift from private to public funding enabled more rapid development of Covid-19 drugs and vaccines.

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Vaccination Vaccine Bacteria Life Science 234

Pharmaceutical Technology

SEPTEMBER 8, 2022

Find the leading API biologics companies in contract marketing. Pharmaceutical Technology has listed some of the top API biologics companies in contract marketing based on our intel, insights and decades-long experience in the sector.

Gene 100

Gene Marketing Vaccination Vaccine 100

pharmaphorum

DECEMBER 10, 2020

The European Medicines Agency (EMA) says it suffered a cyberattack, with documents relating to a Pfizer and BioNTech’s COVID-19 vaccine accessed. Shortly after however BioNTech confirmed that documents submitted as part of its marketing application for coronavirus vaccine BNT-162b had been accessed by the hackers.

Vaccination 111

Vaccination Vaccine Pharma Companies Medicine 111

World of DTC Marketing

JANUARY 7, 2021

MINUTE READ: Big pharma should take a good, hard look at small biotech companies and try to better understand how they succeed and are able to make strategic decisions faster without multi-levels of bureaucracy. The company is lucky to have hired her. Why hasn’t Pfizer offered some help in vaccine distribution?

Pharma Companies 215

Pharma Companies HR Vaccination Vaccine 215

pharmaphorum

MARCH 24, 2021

The Prime Minister reportedly told Conservative backbench MPs on a Zoom call that “capitalism” and “greed” was behind the success of the UK’s COVID-19 vaccination programme, before backtracking after realising he had made a blunder and telling attendees to forget the comments. " But he’s wrong.

Vaccine 124

Vaccine Vaccination Pharma Companies Doctors 124

World of DTC Marketing

SEPTEMBER 23, 2021

SUMMARY: Pfizer will earn over 26 billion dollars from their COVID vaccine, while Moderna and J&J also look to their vaccines for more profit dollars. Here is his rationale: “ When we asked the Pfizer colleagues to develop a Covid-19 vaccine in l ess than a year, you did. trillion social spending package.

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Vaccination Vaccine Drugs Packaging 214

pharmaphorum

SEPTEMBER 15, 2020

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. This is reinforced by web-focused marketing strategies that give them a highly-targeted approach when it comes to marketing execution.”. Be more agile .

Branding 130

Branding Marketing Pharma Companies Life Science 130

pharmaphorum

NOVEMBER 13, 2020

Hungary is to order a consignment of Russia’s Sputnik V COVID-19 vaccine, as the country struggles to contain the infection rate. According to press reports , the decision puts Hungary on “collision course” with the EU, which has not approved the vaccine or plans to review it either. The country has had more than 1.8

Vaccine 115

Vaccine Vaccination Pharma Companies Containment 115

Pharmaceutical Technology

NOVEMBER 15, 2022

When it comes to vaccines and other high-value biologics, it is essential that effective formulations go hand in hand with safe delivery. This also has clear advantages in healthcare settings, particularly when it comes to vaccines. In general, a prefilled syringe is clearly preferred for vaccines.”. A new challenge .

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Packaging Packaging Vaccination Vaccine 130

World of DTC Marketing

MARCH 11, 2022

3hree: Those with higher levels of trust in healthcare are more likely to be proactive about their general health, vaccinated against COVID-19, supportive of public health measures over personal freedom, and accepting of changing recommendations from healthcare officials than are low-trusting respondents.

Pharma Companies 212

Pharma Companies Vaccination Vaccine Drugs 212

BioPharma Reporter

FEBRUARY 2, 2021

Rows about vaccine supply and threats of export blocks donât do anything to bring us closer to ending the COVID-19 pandemic, say campaigners pushing for vaccine equity on a global level.

Pharma Companies 79

Pharma Companies Vaccine Vaccination Regulation 79

pharmaphorum

OCTOBER 7, 2021

Moderna has said it plans to invest $500 million in a new facility for manufacturing mRNA vaccines in Africa, and has kicked off a search to find a suitable country and location. of Africans have been fully vaccinated against COVID-19, and just 15 African nations have met the agency’s objective of 10% coverage.

Vaccine 98

Vaccine Vaccination Manufacturing Packaging 98

pharmaphorum

APRIL 30, 2021

It’s fair to say this is the most interesting time ever for market access. Not only has COVID forced companies, governments and healthcare systems to work towards approving drugs and vaccines in record times, the sector is also facing an influx of digital therapeutics and advanced drugs that don’t fit neatly into existing access frameworks.

Marketing 98

Marketing Sales Regulation Drugs 98

World of DTC Marketing

OCTOBER 19, 2020

While some media outlets are saying that a COVID-19 vaccine can help pharma’s reputation I believe that is wishful thinking. We are already seeing a drop in the number of people who are willing to get a COVID-19 vaccination and until trust can be re-established with the FDA and the CDC I expect that number to remain high.

Vaccination 180

Vaccination Vaccine Pharma Companies Marketing 180

World of DTC Marketing

DECEMBER 21, 2020

I’m hoping a new leader can restore the CDC and FDA’s trust and that the nationwide vaccination problem can proceed, but there are bigger issues. Long after COVID is a bad memory, the pharma industry will still be making more and more mistakes in the name of profits. The media loves to pick on pharma companies.

Pharma Companies 180

Pharma Companies Sales Marketing Vaccination 180

World of DTC Marketing

MARCH 21, 2021

SUMMARY: The goal of business is to maximize profits for shareholder returns but when a company that serves the public good pays CEOs millions of dollars in compensation while having among the highest profit margins within ANY industry I would argue that something is dreadfully wrong. Cancer is not just one disease.

Vaccination 201

Vaccination Vaccine Pharma Companies Development 201

BioPharma Reporter

NOVEMBER 18, 2020

While governments are now getting ready to ensure large-scale, equitable access and distribution of a COVID-19 vaccine, concern about vaccine hesitancy is growing worldwide. The COVID-19 pandemic is expected to continue to impose enormous burdens on societies and economies globally.

Pharma Companies 60

Pharma Companies Vaccine Vaccination Regulation 60

pharmaphorum

AUGUST 23, 2021

The COVID-19 pandemic accelerated the development of mRNA-based vaccines, and its influence has now extended to DNA-based shots as well, with Zydus Cadila’s ZyCoV-D getting emergency use authorisation in India. Proponents of the approach claim that DNA vaccines may have advantages over other technologies like mRNA.

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DNA Vaccine Vaccination Genetic Engineering 98

World of DTC Marketing

AUGUST 5, 2020

First, the pharma ecosystem of constant meetings and matrix organizations lead to watered-down cutting edge marketing. When the publics level of trust in pharma goes up and stays there that is the best award any company can receive. The frustration is largely due to two reasons. Then there is the agency side.

Vaccination 180

Vaccination Vaccine Pharma Companies Clinical Trials 180

World of DTC Marketing

FEBRUARY 4, 2021

Misuse Federal Data to Falsely Claim COVID Vaccines Are Dangerous. The national vaccine safety surveillance program run by the Centers for Disease Control and Prevention (CDC) and the U.S. Established anti-vaccine activists and groups are newly interested in mining VAERS data to suggest that matters are even worse than what it shows.

Vaccination 180

Vaccination Vaccine HR Packaging 180

World of DTC Marketing

APRIL 14, 2022

“Were they vaccinated?”, This means there is a significant opportunity for pharma to get closer to their audience by helping them understand health problems. Pharma companies desperately need to ramp up digital marketing personnel and integrate them within brand teams so they can understand all of the brand dynamics.

Branding 218

Branding Pharma Companies Containment Vaccination 218

pharmaphorum

DECEMBER 16, 2022

Ben Hargreaves discovers why some have referred to the distribution of COVID-19 vaccines and treatments as a form of apartheid. Vaccine access for a price. Tendayi Achium, labelled the response by the global community as a form of “vaccine apartheid,” a suggestion echoed by the organisation’s director general.

Vaccination 96

Vaccination Vaccine Production Licensing 96

World of DTC Marketing

MARCH 1, 2021

Pharma has to undress, and that trust is an ongoing process, and leaders cannot rest on the work they have completed, like developing vaccines. The employees at J&J are saying, on LinkedIn, how proud they are that their company developed a COVID vaccine. More support and improvement of processes are needed.

Vaccination 180

Vaccination Vaccine Pharma Companies Drugs 180

World of DTC Marketing

FEBRUARY 21, 2022

Pfizer expects to make as much as $22bn from its new Covid pill this year, on top of $37bn it made in 2021 from the vaccine. The study adds further evidence to the idea that drug copay cards are a great short-term deal for patients — and especially the pharma companies that promote them — but a wrong long-term value for healthcare costs.

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Regulation Drugs Bioequivalency Vaccination 218

BioPharma Reporter

JUNE 20, 2022

Following the adoption of a critical list of COVID-19 vaccines and treatments, European Union member states and pharma companies will communicate to ensure sufficient supply to meet evolving demand.

Pharma Companies 105

Pharma Companies Vaccination Vaccine Regulation 105

XTalks

OCTOBER 4, 2023

Health economics and outcomes research (HEOR) and market access strategies play a critical role in ensuring that newly approved therapies are made available to patients. Professionals in these roles are facing new challenges when it comes to negotiating coverage for many of the new, innovative treatments that are coming to market.

Marketing 105

Marketing Development Drugs Gene Therapy 105