World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. However, with pharma brands, online is essential to a successful marketing strategy. Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. They’re not.

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World of DTC Marketing

OCTOBER 26, 2021

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites. Get back to the basics.

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World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. Let’s be clear about pharma product websites.

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World of DTC Marketing

JUNE 20, 2022

Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. In addition, the patient journey is different for each product category and audience. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight.

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World of DTC Marketing

FEBRUARY 3, 2022

2wo: The pharma product website is a living entity. DTC marketers need to listen to what people ask about treatments on websites like Google Trends. Content that’s not being read needs to be removed and added as the noise around your product increases. 5ive: We want to know about your target market.

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World of DTC Marketing

OCTOBER 21, 2020

3hree: Pharma websites are still a “brief stop,” but the bounce rates continue to be the highest of any industry. Pharma websites are NOT meeting user needs regarding “reasons to believe” that their product is best for them. Well, established health sites are seeing increases in traffic.

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Pharma Marketing Network

DECEMBER 5, 2024

Table of Contents Sr# Headings 1 Introduction: The Power of Marketing Networks 2 What Are Marketing Networks? In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns. In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns.

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World of DTC Marketing

DECEMBER 1, 2020

Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. ROI drives pharma companies. In the past, pharma product websites had a huge effect on whether a patient asks for an Rx. 4our: Make your website about “wellness,” not just about your product.

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Fossil Remedies

JANUARY 19, 2022

We know that the PCD Pharma Franchise business is lucrative and profitable. But do we know which PCD products should we pick so that the maximum profitability is ensured? This blog is an attempt to clarify the concepts about choosing the best products. Points to consider while choosing products. Best-rated products.

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World of DTC Marketing

DECEMBER 23, 2020

I’ve seen and researched cases where some products have really benefitted from DTC while others have not. DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. But is this really true across all DTC?

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World of DTC Marketing

FEBRUARY 24, 2022

This could especially be true for pharma TV ads which seem to run back to back to back. Doe the DTC marketers for brands like Tepezza believe that increased frequency is going to lead to new Rxs for a small number of people who have the health condition? So why do DTC marketers keep running the same spots again and again?

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Pharmaceutical Technology

MARCH 22, 2023

First has been the cost”, says Franck Germain, VP marketing at Linxens, a global technology company that manufactures electronic components for security and identification, including RFID antennas and inlays. Why the use of RFID has fluctuated over the past decade? That is where GS1 standards come in,” says Volpe.

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World of DTC Marketing

NOVEMBER 12, 2021

Here are some common issues that I find: 1ne: The click-stream research shows that people go to many other health websites to collect information after leaving a pharma product website. 3hree: There is a correlation between bounce rates and the product lifecycle. Pharma needs to evolve and light a fire to move to digital.

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World of DTC Marketing

MARCH 18, 2021

Some patients love the brand of prescription drugs they take because simply “they work” Pharma companies do study brand names, but that’s only about the overall branding of the product. The FDA’s scientists don’t understand marketing because marketing is not a science.

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World of DTC Marketing

FEBRUARY 17, 2021

” It’s important to understand that no formula can be applied across all health conditions and products. DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. What about online paid media?

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Fossil Remedies

FEBRUARY 18, 2022

Pharma franchise can be started with limited products and business can be done in a small area. The benefit of the extensive product range offered by the pharma company is directly available to the franchise partner. How does a pharma franchise business benefit the Indian pharma market?

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World of DTC Marketing

NOVEMBER 17, 2020

Pharma product websites need to evolve and become a credible source of inline health information for people who are often lost in bad information online. Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx. What is the ROI of Engagement? But what does that mean?

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World of DTC Marketing

MARCH 8, 2021

The FDA could require all pharma product websites to add general health prevention information and links to credible online health information. DTC marketers know that people are coming to their websites but what they’re missing is that people also want and need updated and credible health information on how to treat diseases.

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World of DTC Marketing

APRIL 29, 2021

How do you think patients feel when they are served ads due to visiting a pharma product website? Pharma needs to reassure the public that they are NOT being tracked when someone comes to their website. On the other hand, BMSs Opdivo sight doesn’t;t allow Facebook tracking.

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Pharmaceutical Technology

MARCH 10, 2023

Freeze drying is a crucial technique to prolong the shelf life of pharmaceutical products. Also known as lyophilisation, the technique stabilises and preserves sensitive products such as biologics, and diagnostic kits, in a permanently storable state.

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World of DTC Marketing

OCTOBER 29, 2020

I just finished an analysis of a pharma clients website using their analytics. Rather than just report the numbers my report “tells a story” that managers can use to justify changes to the product website. When online health seekers come to a pharma product website they want to know “what’s in it for me?”

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pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. With medical staff working tirelessly and lockdown restrictions in place across the world, the way pharma markets medications has changed, too. Will we go back to that?

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World of DTC Marketing

APRIL 1, 2021

Where does pharma’s responsibility in this area? Most people who go to pharma product websites already have a health problem and they are looking for solutions. Yes, pharma is filling a need of the market but should they also remind patients that some chronic health issues are in their control?

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World of DTC Marketing

FEBRUARY 5, 2021

Your branded website is perhaps the biggest piece of the puzzle to get patients to ask for your product. The other issue that pharma tends to ignore is website optimization. Click-stream analytics consistently show that people will go to sites like WebMD in addition to pharma product sites. Work with your digital agency.

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World of DTC Marketing

JUNE 24, 2021

Pharma TV ads drive people online to search for more information. Safety pages on Pharma product websites continue to have high utility. Only requirement in TV ads should be for “boxed” products. If the FDA understood consumer behavior like marketers instead of scientists, they would understand how DTC works.

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Fossil Remedies

APRIL 7, 2020

Having headquarters in Ahmadabad, Gujarat, ‘ Fossil Remedies ’ is the top most Pharma franchises company in India with long years of experience.They manufacture and market more than 2800+ Pharma products and indulge in 8 Special divisions. They offer pharma franchise to interested parties. Dental Products.

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World of DTC Marketing

NOVEMBER 4, 2020

Pharma product websites need to be a LOT better job of sharing resources. Why more websites don’t encourage thought leaders to write medical content for product websites is hard to understand, but then online health seekers are getting lost online. PRNewsfoto/Weber Shandwick).

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World of DTC Marketing

JANUARY 6, 2021

There was essentially no mention of the first patient touchpoint; product websites. This is unacceptable, and one reason why bounce rates of pharma product websites remain so high. In calls with clients, I have strongly recommended that they need strong marketing people in-house rather than relying on agencies.

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World of DTC Marketing

JULY 1, 2021

Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug.

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World of DTC Marketing

JULY 5, 2022

billion annually in healthcare and productivity losses. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise. Lack of exercise costs the world $67.5 billion and 5 million lives annually.

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Fossil Remedies

MARCH 29, 2022

If you consider a few data facts, then the pharma sector today around 40+ Billion dollars , and in the next few years, it will cross even 100 Billion dollar mark. It is not an unusual thing that hundreds of new entrepreneurs are entering the market every year with the business model of PCD Pharma Franchise.

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Pharmaceutical Technology

SEPTEMBER 15, 2022

Currently, the data shows that China has the largest number of small molecule API manufacturing facilities, followed by India and the US, with most APIs in US-marketed drugs coming from China and India. Adding to these factors is that oncology accounts for the majority of marketed, contained drugs. Finding solutions.

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Fossil Remedies

SEPTEMBER 20, 2019

Pharma franchise is an agreement between the franchiser and franchisee. From the production control, quality control, and marketing; the firm holder is responsible for handling all business operations of the franchise business. Several things are responsible for the popularity of the pharma franchise business.

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Fossil Remedies

MAY 25, 2022

Such a company will have a mission to offer world-class products to its customers. It is not just a tool to promote the products, but it defines the ideology of the management as well. It is essential to compete in the market. It is because everyone wants the products to be packaged in smart packing. Superior packaging.

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World of DTC Marketing

FEBRUARY 9, 2021

Email is still a great digital marketing tool, and our audiences felt that if the email contained updated health information and tips for living with certain health problems, they would open and read it. ” We heard this question from people who usually go online to get updated news about managing chronic health issues.

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Fossil Remedies

JUNE 23, 2022

What is a PCD Pharma Company? In this model, PCD pharma companies are those who give products to the established companies and give monopoly rights to a region. Here are Some Unique Benefits of PCD Pharma Company. #1 PCD Pharma company offers monopoly rights to its PCD Pharma Franchise partners.

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Fossil Remedies

DECEMBER 23, 2021

When it performs well, you enhance your market position. You must remember that a pharma franchise business is prescription-based. Therefore, the more your products are prescribed, the higher your profits will be. Since hundreds of other companies compete in the same market, it is crucial to get the right audience.

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