Pharmaceutical Technology

JULY 31, 2024

Gene therapy research is expensive. Biotechs invest millions of dollars in early research to develop therapies for conditions that might be rare. But when funds are limited and the market potential is dim, such programs are often abandoned by companies, leaving patients and investigators in a bind.

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Gene Therapy Research Gene Marketing 245

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. Today there are microsegments of markets, and one message shouldn’t be used for all.

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Marketing Doctors Doctor Sales 253

Bio Pharma Dive

MAY 10, 2022

The biotech's Series B round, which kicked off early this year, should be able to fuel its work on "molecular machines" until at least 2024, according to CEO Asit Parikh.

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Marketing Research 284

Pharmaceutical Technology

NOVEMBER 1, 2022

What is Research and Development (R&D)? This category includes organisations that have demonstrated a commitment to the research and development of new products and/or new processes. This category highlights companies that have conducted research into the use of AI and technology for the development of new treatments.

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Development Research Production Vaccine 228

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. This was especially true with new drugs that have a significant competitive market. Will they transform their HCP marketing or stick to dated models?

Marketing 218

Marketing Drugs Drug Trials Sales 218

World of DTC Marketing

MAY 17, 2022

Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. More research is coming out about consumers changing shopping habits because of inflation.

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Marketing Pharma Companies Branding Drugs 214

World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

Marketing 196

Marketing Sales Pharma Companies Doctors 196

Drug Patent Watch

JANUARY 13, 2025

As we delve into the intricate world of biosimilar market dynamics, we’ll explore how these complex molecules are reshaping treatment paradigms across diverse patient populations. ”[1] The global biosimilars market is experiencing exponential growth, with projections indicating it will reach $69.4 from 2020 to 2025[1].

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Marketing Insulin Generic Drugs Medicine 78

Pharmaceutical Technology

DECEMBER 5, 2022

Sanofi has signed an agreement with the Queensland Government in Australia to establish a $190m (A$280m) research facility in Brisbane. The hub will connect Queensland scientists with the teams at Sanofi’s mRNA Centre of Excellence in the US and France, putting them at the front of international vaccine development and biomedical research.

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Research Gene Therapy Vaccine Vaccination 246

AuroBlog - Aurous Healthcare Clinical Trials blog

MARCH 19, 2025

The Indian Council of Medical Research (ICMR) is working to set up a Centre for Advanced Research in Aging, marking a significant move in India’s efforts to address the challenges of aging and age-related diseases.

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Research Marketing Clinical Trials Clinical Trials 172

Pharmaceutical Technology

FEBRUARY 13, 2023

While several therapeutics are available for treating symptoms associated with epilepsy, researchers and patients have strongly called out the need for more holistic treatments that would address the condition as a whole. Meanwhile, others are researching the link between gene variation and different responses to treatments.

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Research Gene Gene Therapy Genome 264

Bio Pharma Dive

JANUARY 25, 2022

The biotech raised the Series B round during "probably one of the worst biotech markets" emerging drugmakers have faced in some time, a Metagenomi executive told BioPharma Dive.

Gene Editing 246

Gene Editing Gene Research Marketing 246

Bio Pharma Dive

MARCH 24, 2022

At least nine biotechs working in cell or gene therapy have announced layoffs, cost cuts or restructured their research since December — restructurings that have coincided with a stock market downturn.

Gene Therapy 361

Gene Therapy Gene Marketing Research 361

Pharmaceutical Technology

MAY 22, 2023

The European Medicines Agency (EMA) has accepted and verified Sobi’s marketing authorisation application for a new factor VIII (FVIII), efanesoctocog alfa, to treat haemophilia A patients of all ages. Haemophilia A is a rare genetic disorder in which blood-clotting ability is impaired because of the absence of FVIII.

Marketing 217

Marketing Genetics Trials Medicine 217

Pharmaceutical Technology

AUGUST 30, 2022

International companies investing in the emerging market of Brazilian pharmaceutical manufacturing will see a higher return on investment than from developed market equivalents, if they choose to compete with local manufacturers to supply Brazil’s growing market and the greater South American region.

Manufacturing 195

Manufacturing Marketing Pharma Companies Vaccine 195

Bio Pharma Dive

MARCH 11, 2025

The deal ends 2Seventy’s short run as an independent company, during which it restructured, sold off research and lost nearly all of its market value.

Marketing 272

Marketing Research 272

Bio Pharma Dive

OCTOBER 22, 2024

The activist investor claims Pfizer failed to capitalize on the windfall earned from its COVID-19 vaccine and, in the process, destroyed tens of billions of dollars in market value.

Research 210

Research Vaccine Vaccination Marketing 210

AuroBlog - Aurous Healthcare Clinical Trials blog

AUGUST 23, 2023

The Central drug regulator has issued alert on suspected falsified versions of Glucagon-like peptide 1 receptor agonist (GLP-1-RA) products, an anti-diabetes management drug, in the market. GLP-1-RA […]

Production 188

Production Marketing Regulation Drugs 188

Bio Pharma Dive

MARCH 15, 2022

Stung by a stock market downturn, a number of biotechs are trimming spending and reprioritizing research to save cash. Passage's layoffs will reduce its workforce by 13%.

Marketing 317

Marketing Research 317

Drug Patent Watch

JANUARY 30, 2025

Maximizing Patent Protection: Strategies for Pharmaceutical Marketers As a pharmaceutical marketer, you know how crucial it is to protect your patented drug's market share. In this post, we'll explore effective strategies for maximizing patent protection and exclusivity, ensuring your product remains a leader in the market.

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Marketing Drugs Production Sales 59

AuroBlog - Aurous Healthcare Clinical Trials blog

AUGUST 1, 2023

India’s advanced wound care market is on the growth trajectory with faster healing & minimised scarring. This is where the positive acceptance of Negative Pressure Wound Therapy (NPWT) that uses a vacuum dressing to ensure healing in acute and chronic conditions in India is gaining popularity.

Marketing 188

Marketing Clinical Trials Clinical Trials Clinical Research 188

ACRP blog

OCTOBER 30, 2024

enrollment of women in medical schools had just climbed to 20%, it is notable that the chronicles of the Association of Clinical Research Professionals (ACRP) describe the first meeting of two nurses who were among the field’s earliest clinical research coordinators, Sarah Boyer and Anne LeSher, as the impetus for the formation of the Association.

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Clinical Research Research Nurses Clinical Research Coordinator 64

AuroBlog - Aurous Healthcare Clinical Trials blog

JULY 19, 2023

India’s pharmaceutical market is growing at a healthy rate and is expected to touch 130 billion USD by 2030, said Dr. SV Veeramani, chairman of the Pharmaceuticals Export Promotion Council of India (Pharmexcil) while delivering the keynote address at the Pharmac South Expo 2023 in Chennai on July 14.

Marketing 189

Marketing Clinical Trials Clinical Trials Clinical Research 189

Pharma Marketing Network

MARCH 17, 2025

With increasing competition and stricter compliance regulations, pharma marketing teams must adopt data-driven and personalized marketing strategies to capture the attention of HCPs. But how can pharma brands stand out in a crowded market? For expert guidance on pharma marketing trends, visit Pharma Marketing Network.

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Branding Marketing Compliance Pharma Companies 52

AuroBlog - Aurous Healthcare Clinical Trials blog

NOVEMBER 7, 2022

The Ayush cluster in Kerala, Care-Keralam Ayurvedic Resource Centre at Koratty in Thrissur, is planning to adopt a multi-pronged strategy to support the small and medium ayurvedic drug manufacturing enterprises (SMEs) by focusing on their production growth and marketing of products.

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Marketing Manufacturing Production Drugs 189

Pharma Marketing Network

DECEMBER 5, 2024

Table of Contents Sr# Headings 1 Introduction: The Power of Marketing Networks 2 What Are Marketing Networks? In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns. In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns.

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Marketing Branding Production Pharma Production 52

Camargo

JULY 30, 2021

Barry Mangum talks the importance of pediatric research, its evolution over the years, and the obstacles and opportunities that the industry faces as it moves forward. How long have you been in pediatric clinical research, and how did you enter the field? So I’ve been working in that space about 43 years.

Clinical Research 226

Clinical Research Research Gene Therapy Drugs 226

World of DTC Marketing

AUGUST 23, 2022

Is there a disconnect between what DTC marketers think will happen and what happens with DTC? The research was straightforward. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. Each market has its dynamics.

Branding 243

Branding Doctors Doctor Marketing 243

ACRP blog

JANUARY 14, 2025

Change management is an overarching theme in innovation, with a need to mitigate and resolve barriers to change due to low institutional and personal risk tolerance, says David Burrow, PharmD, JD, Director, Office of Scientific Investigations, Office of Compliance, at the FDA Center for Drug Evaluation and Research (CDER).

Clinical Research 59

Clinical Research Research Clinical Trials Clinical Trials 59

AuroBlog - Aurous Healthcare Clinical Trials blog

MARCH 5, 2023

Indian pharma’s mainstay in the areas of CRAMS (contract research and manufacturing services), product development, regulatory protocol adherence, and dossiers submissions in the required CTD (Common Technical Document) format are big growth opportunities, said Suresh Khanna, chairman, Karnataka Drugs and Pharmaceutical Manufacturers Association and (..)

Manufacturing 189

Manufacturing Marketing Production Research 189

World of DTC Marketing

JULY 28, 2021

The value proposition to HCP marketers is different from the value proposition that physicians want. As new drugs are seeded in the market, the information needs of physicians change. Why has pharma become less important? Pharma needs to learn more from sites like Medscape, Sermo, and ePocrates.

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Doctors Doctor Marketing Drugs 313

XTalks

MARCH 26, 2025

In the fast-evolving field of clinical research, thought leaders do more than just keep up; they lead the charge and shape the direction of the industry. Heres how thought leaders are currently making an impact in clinical research: 1.

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Clinical Research Research Branding Clinical Trials 52

World of DTC Marketing

AUGUST 30, 2022

Research has shown that only 35% of digital display ads received views. Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. ” The answer is complicated and lies in a system where DTC and HCP marketers “have to do something.”

Branding 270

Branding Marketing Compliance Pharma Companies 270

World of DTC Marketing

JUNE 20, 2022

Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. Some will lead to more online research, while others may not. This could mean that the target audience is asking for/about the drug without doing their research. TV, alone, is not the answer.

Marketing 210

Marketing Drugs Production Pharma Production 210

World of DTC Marketing

MARCH 22, 2021

share of the advertising market as a whole. However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. From the research I have read and conducted over the last few years the answer is NO. That research entails going to the product website. But is this the right strategy?

Pharma Production 261

Pharma Production Production Marketing Doctors 261

Bio Pharma Dive

JULY 21, 2023

The Swiss drugmaker now joins a lengthy list of biotechs that, amid a drawn-out market downturn, have turned to job cuts and research re-evaluations to save money.

Marketing 246

Marketing Research 246

World of DTC Marketing

JULY 21, 2022

From an in-depth analysis of metrics for several clients, including research with audiences, DTC TV ads are doing a good job driving awareness. Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. The MS market is a great example. DTC marketers seem to ignore this data.

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Marketing Drugs Pharma Companies Doctors 266