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Teva UK partners Closed Loop on personalised medicine

pharmaphorum

Teva UK has joined forces with techbio company Closed Loop Medicine to develop digital companions for pharma products that could provide personalised medicine

Medicine 105
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Brexit fallout continues with batch testing concerns

Pharmaceutical Technology

Each month, an estimated 37 million packs of medicines are shipped between the EU and the UK, with 45 million traded in the opposite direction. Following the introduction of customs controls in January 2021, medicine imports from the EU fell to their lowest levels in years. Industry figures have spoken out against this prospect.

Medicine 290
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DoKaSch Temperature Solutions opens new service station in India

Pharma Mirror

Strategically, the Hyderabad Airport location is a very important network station for the global supply of lifesaving medicines given Hyderabad’s status as a major pharma production and export hub. It is located at GMR Hyderabad Air Cargo terminal.

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RFID: The future of smart labelling?

Pharmaceutical Technology

The European Medicines Agency (EMA) has produced similar recommendations, but with a focus on using RFID tags to track the movement of drugs through the supply chain, and instructed companies to implement appropriate security measures to protect patient privacy and prevent counterfeiting.

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Uniqueness if pharma DTC

World of DTC Marketing

Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. In addition, the patient journey is different for each product category and audience. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight.

Marketing 210
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Getting an Rx does not address health problems

World of DTC Marketing

Imagine a medicine that reduced the death rate of breast cancer and risk of recurrent breast cancer by 50% lowered the risks of colon cancer and type 2 diabetes by two-thirds, and those of heart disease, hypertension, and Alzheimer’s’ disease by 40%. But… Only 23% of Americans Get Enough Exercise.

Doctor 200
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Brazil: untapped market for big pharma manufacturing

Pharmaceutical Technology

Brazilian pharma production sites are involved in Covid-19 vaccine and therapy manufacture. Brazil’s pharma industry has grown significantly over the last decade, driven by increasing household incomes, and it is well-placed to provide medicines to other emerging markets in South America.