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HCP’s use of social media: the good and the not so good

World of DTC Marketing

million other healthcare professionals worldwide, including medical students, residents, nurses, and more,45 Medscape is the largest news site for HCPs around the world, . physicians, 90% of fourth-year medical students, and 45% of all nurse practitioners and physicians’ assistants are issues. Reaching 730,000 physicians and 1.9

Nurses 294
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Your HCP marketing just became harder, a lot harder

World of DTC Marketing

According to Medscape, “doctors and nurses reported relatively lower trust in the CDC than WebMD readers. Among doctors, 31% said they trust the CDC in general, compared to 25% of nurses and 45% of WebMD readers. But the aftershock will be felt by all pharma companies who just got approval for their drugs.

Marketing 187
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What is pharma’s responsibility for online health information?

World of DTC Marketing

This is one area where pharma companies can restore trust and excel. . Pharma companies have access to some of the best physicians in the country, and they are underutilized when helping patients understand health issues. On the branded websites, there is usually some disease state information.

Doctor 227
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So much for pharma earning trust back

World of DTC Marketing

The American Nurses Association, a national professional organization, said one-third of its members do not intend to take the vaccine, and an additional third are undecided. Moderna’s top management has, collectively, sold more than $350 million in stock or investments in the company over the course of this year.

Vaccine 208
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Study finds unexpected prescription influencers in healthcare

pharmaphorum

.” The research began with a qualitative study consisting of 60-minute interviews with six healthcare providers, including two MDs, two physician assistants/registered nurses, and two pharmacists. ” COVID has changed the landscape because more nurse practitioners and physician assistants now play a role in primary care.

Nurses 98
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3 Ways Video Keeps Reps and HCPs Connected and Engaged

Pharma Marketing Network

Give your staff, reps, and other KOLs the chance to create personalized videos to thank local HCPs, nurses, and others on the front line of the coronavirus crisis. Some of the ways that Pharma companies have been using video to bridge the gap in the service of the Rep/HCP conversation include: HCP Peer-to-Peer Thought Leadership.

Sales 105
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Bayer provides funding to five more digital health start-ups

pharmaphorum

Decipher Biosciences picks up its advance track award for its GRID database project, which draws together data from its genomic testing programmes – focused on solid tumours – which are used by pharma companies to identify biomarkers of response to new therapies.

Genome 64