Remove Pharma Companies Remove Production Remove Research
article thumbnail

Product launch metrics are changing in pharma

World of DTC Marketing

The old model of looking at performance in the first six months of product launch isn’t relevant. Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences. What is the definition of a successful pharma product launch?

article thumbnail

Laurus Labs and IIT Kanpur partner for new gene therapy products

Pharmaceutical Technology

Indian pharmaceutical company Laurus Labs has signed a memorandum of agreement (MoA) with the Indian Institute of Technology, Kanpur (IIT Kanpur) to bring new gene therapy products to the market. Laurus Labs will be responsible for launching these products in India and emerging markets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The importance of your product website

World of DTC Marketing

According to the Journal of Medical Internet Research “On average, 15.49% of people queried about symptoms associated with their medical condition before receiving a medical diagnosis. . According to 2019 Pew Research Center data , 90% of males in the United States use the internet followed by 89% of females (Pew, 2019).

article thumbnail

How epilepsy researchers are moving the needle past anti-seizure treatments

Pharmaceutical Technology

While several therapeutics are available for treating symptoms associated with epilepsy, researchers and patients have strongly called out the need for more holistic treatments that would address the condition as a whole. Meanwhile, others are researching the link between gene variation and different responses to treatments.

Research 264
article thumbnail

How to Start a Pharma Company with a Low Budget in India?

Fossil Remedies

Those, who don’t mind taking a risk in the business must reap the opportunity by launching a pharma company. Before you make up your mind about launching the pharma business, you should know about the investment requirements. There are various prerequisites and legal compliances before launching a pharma company.

article thumbnail

Reaching HCPs online

World of DTC Marketing

QUICK READ: Recent research from Zoom Rx saying that digital interactions with HCPs are myopic and don’t apply to the heavily segmented HCP audience. The future of reaching HCPS is both on and off-line depending on the product, health condition, and specialty. First, this data is not my specialty and is generalized.

Doctors 286
article thumbnail

Which PCD Products Are The Best To Start A Pharma Franchise?

Fossil Remedies

We know that the PCD Pharma Franchise business is lucrative and profitable. But do we know which PCD products should we pick so that the maximum profitability is ensured? This blog is an attempt to clarify the concepts about choosing the best products. First, choose the right company. Legally identified products.