World of DTC Marketing

NOVEMBER 24, 2020

SUMMARY : In a 2019 Pew Research Center poll, more Americans said they consider made-up news a bigger problem than terrorism, illegal immigration, racism, and sexism. Pharma has two problems when it come to online health information: 1ne : The information is often too hard to understand for online health seekers.

Scientist 277

Scientist Pharma Companies Production Sales 277

World of DTC Marketing

NOVEMBER 16, 2021

They expect and want more from HCPs and pharma companies. The medical industry is shifting from a model that revolves around sales reps to an omnichannel world in which HCPs are able to access information as and when they need it. A small biotech company may benefit more from hyper-targeted marketing than omnichannel.

Marketing 253

Marketing Doctors Doctor Sales 253

World of DTC Marketing

MARCH 24, 2022

I’ve seen some new energy and thinking taking root in some big pharma companies. Still, I’m also seeing some recycled executives show up at other companies when they should have been removed permanently from the industry. John worked for a division of a major pharma company in Cambridge.

Pharma Companies 213

Pharma Companies HR Sales Regulation 213

World of DTC Marketing

AUGUST 23, 2020

Medscape conducted some research in May to find out. Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . Of course Medscape used this research as a self-promotion to show increases in their online metrics. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. It can’t be promotional or sales information and should not be a long document. 100 percent of U.S.

Doctors 180

Doctors Doctor Sales Marketing 180

Pharmaceutical Technology

JULY 15, 2022

CivicaRx is a non-profit generic drug company producing affordable insulin biosimilars in collaboration with the Juvenile Diabetes Research Foundation (JDRF). Most of the US insulin market is controlled by three pharma companies: Sanofi, Eli Lilly, and Novo Nordisk. In-house manufacturing the norm.

Insulin 328

Insulin Manufacturing Contract Manufacturing Production 328

World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. The research showed that patients wanted to understand how the drug works and the potential side effects.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. From an in-depth analysis of metrics for several clients, including research with audiences, DTC TV ads are doing a good job driving awareness. DTC managers are often surprised by the results. It’s not more T.V.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Pharma continues to ignore a content strategy and the power to use content to be a leader in the health category. Challenge #1 – DIGITAL MARKETING.

Marketing 196

Marketing Sales Pharma Companies Doctors 196

World of DTC Marketing

DECEMBER 16, 2021

(Axios) Second-quarter results are still pouring in, but so far, a vast majority of health care companies are reporting profits that many people assumed would not have been possible as the pandemic continued. Drug sales fell across many pharma companies but cutting administrative and research costs kept earnings at industry highs.

Insulin 205

Insulin Pharma Companies Drugs Branding 205

Pharmaceutical Technology

AUGUST 30, 2022

Only a limited number of international pharma companies, however, operate manufacturing sites in the country. Large Brazilian pharma companies already play a major role in distributing Covid-19 vaccines to all of Latin America. French and Italian manufacturers have two companies in Brazil.

Manufacturing 195

Manufacturing Marketing Pharma Companies Vaccine 195

World of DTC Marketing

APRIL 14, 2021

One of the biggest problems with a system that directs medical research towards profits rather than needs is that R&D funding is channelled to those products that can make pharma companies the most money. How do pharma industry supporters justify a system that denies affordable drugs to billions of people?

Pharma Companies 147

Pharma Companies Vaccine Vaccination Sales 147

XTalks

MAY 29, 2024

The top ten pharma companies in 2023 by revenue accounted for about 35 percent of the market value, with total earnings of $559.5 The top big pharma players have remained relatively consistent in their market positions over the past several years. Here is a look at the top ten pharma companies in 2024 based on 2023 revenue.

Pharma Companies 52

Pharma Companies Sales FDA Approval Vaccine 52

World of DTC Marketing

JANUARY 10, 2022

Pharma companies are flush with cash and looking to make deals, but there are still a lot of small biotech companies that don’t have enough money to launch their products entirely. The estimated median capitalized research and development cost per product was $985 million, counting expenditures on failed trials.

Production 213

Production Drugs Development Marketing 213

pharmaphorum

JANUARY 19, 2021

A new survey highlights the importance of customer reference data to digital transformation and analyses ways pharma companies can improve the quality of their datasets. More pharma companies are moving in this direction, and 78% of respondents said they are undertaking, or planning, a customer data enhancement initiative.

Sales 103

Sales Pharma Companies Life Science Production 103

Pharmaceutical Technology

SEPTEMBER 2, 2022

This is a result of intensive research efforts that have produced regimens that have prolonged patient survival, most of which are a combination of a proteasome inhibitor + an immunomodulatory drug (ie. billion global sales expected by 2028, followed by Tecvayli with $2.6bn, which would mark a huge win for J&J in the MM space.

Antibody 147

Antibody Sales FDA Approval Production 147

World of DTC Marketing

NOVEMBER 11, 2020

However, motivation is increased when we are to research a topic regarding our own health condition or symptoms. The most logical way for pharma companies to fight fake health news is for their websites to become the “go-to” source for health information around the the health condition they compete in.

Marketing 195

Marketing Pharma Companies Sales Drugs 195

Pharmaceutical Technology

JULY 21, 2022

Pharma giant AstraZeneca also plans to make its supply chain carbon-negative by 2030; to reduce its Scope 1 emissions by 20%, Scope 2 emissions by 95%, and Scope 3 emissions by 25% per $1m of sales by 2025. Access to medication. Improving access could save ten million lives each year, four million in Africa and Southeast Asia.

Pharma Companies 130

Pharma Companies Drugs Clinical Trials Clinical Trials 130

Pharmaceutical Technology

AUGUST 1, 2022

A 2017 article in Health Policy estimates that the cost of developing an antibiotic is around $1.5bn, while according to a 2020 article in Nature, the average revenue generated from an antibiotic’s sale is about $46m a year.

Vaccine 234

Vaccine Vaccination Bacteria Life Science 234

World of DTC Marketing

AUGUST 10, 2021

SUMMARY : Falsehoods have been shown to spread faster and farther than accurate information, and research suggests that misinformation can have negative effects in the real world, such as amplifying controversy about vaccines and propagating unproven cancer treatments.

Production 180

Production Pharma Companies Doctors Doctor 180

XTalks

MARCH 20, 2025

This list recognizes companies that excel in employee satisfaction, workplace culture, professional development, benefits and more. Forbes partnered with global research and data firm Statista to survey more than 217,000 employees at US companies with over 1,000 employees. The large-sized pharma has 4,462 US-based employees.

Sales 59

Sales Production Drugs Development 59

World of DTC Marketing

APRIL 7, 2021

Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Government funding contributed to research associated with all 210 new drugs approved by the U.S. Wall Street only cares about one thing; profits and sales outlook.

Vaccine 162

Vaccine Vaccination Doctors Doctor 162

pharmaphorum

FEBRUARY 12, 2021

The deal covers global rights to three brands – Zinnat (cefuroxime axetil), Zinacef (cefuroxime) and Fortum (ceftazidime) – which are sold in more than 100 markets around the world and had sales of around $140 million last year.

Drugs 111

Drugs Sales Marketing Pharma Companies 111

World of DTC Marketing

JANUARY 24, 2022

Most small biotech companies rely on venture capitalist funding to develop new drugs but is that a good way to go? VCs invest money in biotech because they see a potential windfall via a profitable acquisition or sale, but when the FDA weighs in with delays, VCs can be ruthless. not necessarily. Only about $2.2

Life Science 225

Life Science Drugs Development Genetic Disease 225

World of DTC Marketing

JANUARY 21, 2021

According to the Journal of Medical Internet Research “On average, 15.49% of people queried about symptoms associated with their medical condition before receiving a medical diagnosis. . According to 2019 Pew Research Center data , 90% of males in the United States use the internet followed by 89% of females (Pew, 2019).

Production 180

Production Branding Development Pharma Companies 180

XTalks

JANUARY 20, 2025

While the deal required regulatory divestitures, including the sale of Otezla (apremilast) to Amgen for $13.4 This strategic move transformed Actavis into one of the largest pharma companies globally, with a strong presence across branded, generic and over-the-counter (OTC) medicines.

Marketing 104

Marketing Botox Life Science Pharma Companies 104

pharmaphorum

SEPTEMBER 20, 2021

For the pharma industry, the pandemic’s changes were both abrupt and industry-altering, requiring companies to rapidly adapt their approaches to drug development and commercialisation. Analytics tools managed by the pharma sales team can be valuable for tracking physician preferences when developing your omnichannel approach.

Sales 98

Sales Marketing Pharma Companies Licensing 98

pharmaphorum

FEBRUARY 26, 2021

By most measures the single largest pharma company in the world, US-based Johnson & Johnson (J&J) is also arguably one of the most well-known drugmakers among the general public. . Johnson’s Baby Powder also went on sale during this year and was extremely successful. joined the J&J Family of Companies.

Sales 126

Sales Production Pharma Companies Marketing 126

pharmaphorum

FEBRUARY 26, 2021

Inside the UK’s leading efforts to restart clinical research. Experts from the institute tell us how lessons learned from the sector-wide collaboration will change UK research forever. Centessa’s founder on the new company’s unique R&D model. Centessa’s founder on the new company’s unique R&D model.

Development 59

Development Research Pharma Companies Vaccine 59

pharmaphorum

OCTOBER 15, 2020

The boom in digital tech over COVID means that pharma can move faster than ever – but the industry’s traditional processes for asset approval are still holding timelines back. David Reily examines how pharma companies are responding to the increased burden of asset approval with new ways of working. Bhupinder McJennett, AbbVie.

Compliance 131

Compliance Pharma Companies Marketing Regulation 131

pharmaphorum

MAY 24, 2022

The velocity and volume of data, both structured and unstructured, will only increase, yet research has shown that just 15% of companies have a real-time single-customer view. Pharma is becoming more adept at deploying data to improve sales and marketing as well as its drug discovery and development programmes.

Marketing 111

Marketing Sales Life Science Pharma Companies 111

pharmaphorum

DECEMBER 2, 2020

This expertise in fermentation and large-scale pharmaceutical production put Pfizer in good stead when in 1941 the US government appealed to the pharma industry for support in producing penicillin for the war effort. Antibiotics marked the transition to the modern Pfizer.

Sales 128

Sales Production Drugs Marketing 128

pharmaphorum

JANUARY 12, 2023

” At the heart of the initiative is the inescapable fact that pharma companies have to spend around 15% of their sales on R&D, but new drugs can take years to develop and billions of dollars in investment.

Drugs 122

Drugs Protein Pharma Companies Sales 122

pharmaphorum

SEPTEMBER 18, 2020

But although it was dubbed a “dangerous game”, some companies came out on top… On 6th April 1999, two companies with similar science-based cultures and a shared vision of the pharmaceutical industry came together to form what’s now considered as one of the top ten pharma companies in the world: AstraZeneca.

Pharma Companies 116

Pharma Companies Sales Vaccination Vaccine 116

pharmaphorum

DECEMBER 15, 2021

For their parts, patient advocates share survey results with drug companies or recruit patients and caregivers to speak about the nature of their diseases and existing treatments. Second—and closely related to the first transformation—patient centricity requires new kinds of relationships between industry and patient advocacy groups.

Pharma Companies 145

Pharma Companies Development Medicine Drugs 145

pharmaphorum

APRIL 30, 2021

Savana’s Dr Ignacio Medrano explains how natural language processing technology is opening up huge amounts of previously-inaccessible real-world evidence for pharma and regulators. Research predicts the post-COVID landscape for HCP engagement. A year on: pandemic driven trends in HCP Engagement.

Marketing 98

Marketing Sales Regulation Drugs 98

pharmaphorum

FEBRUARY 14, 2022

The easy answer as to why this has happened can be quickly linked to the COVID-19 pandemic, where sales of vaccines and treatments led to a large increase in return on investment and sales projections. As a result, the estimated peak sales of assets increased from $360 million to $521 million in 2019 and 2021, respectively.

Production 98

Production Clinical Trials Clinical Trials Sales 98