World of DTC Marketing

FEBRUARY 7, 2022

” To me, an enormous warning flag went up when the VP of Market Access was on a call with the commercial organization (sales). At 99% of pharma companies, that's a huge no-no. ” To me, an enormous warning flag went up when the VP of Market Access was on a call with the commercial organization (sales).

Pharma Companies 253

Pharma Companies Marketing Sales Clinical Trials 253

pharmaphorum

SEPTEMBER 22, 2021

The post The benefits of being a family-run pharma company appeared first on. Giacomo Chiesi is head of global rare diseases at the international healthcare firm Chiesi Group, where he leads the team developing and commercialising treatments for rare and ultra-rare diseases.

Pharma Companies 111

Pharma Companies Life Science Development Production 111

World of DTC Marketing

SEPTEMBER 6, 2021

SUMMARY: Those working in pharma know that ageism exists, especially in the sales force. Pharma has been purging older employees for some time, and when you reach the magic age of 50+, you’re going to be pushed to take “early retirement.”

Pharma Companies 219

Pharma Companies Sales Branding Marketing 219

Pharmaceutical Technology

JULY 10, 2023

US pharma companies take the lead in the rankings of the top five companies based on market capitalisation and sales,

Pharma Companies 130

Pharma Companies Sales Marketing 130

World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. interactions with pharmaceutical company employees by video call/conferencing during the previous 7 days, the same rate as a month earlier. The Challenges for Pharma. no pharmaceutical reps).

Marketing 173

Marketing Sales Pharma Companies Doctors 173

AuroBlog - Aurous Healthcare Clinical Trials blog

JULY 16, 2023

At least seven more pharma companies and a federation of pharma manufacturers have approached the Delhi High Court against the Central Government’s order in the beginning of June prohibiting manufacturing, distribution and sale of 14 fixed dose combinations (FDCs) licensed prior to the year 1988.

Pharma Companies 143

Pharma Companies Licensing Licensing Manufacturing 143

pharmaphorum

AUGUST 18, 2020

Pharma companies have improved how they engage with healthcare providers as a result of COVID-19, according to a new survey of HCPs. This has resulted in pharma companies being more relevant and providing more value in closing the care gap, the report says. The impact on launch.

Pharma Companies 130

Pharma Companies Sales Life Science Marketing 130

AuroBlog - Aurous Healthcare Clinical Trials blog

JULY 11, 2023

The Delhi High Court has granted ten days’ time to the Government of India and the nation’s drug regulator to file a counter affidavit on the petitions filed by almost 28 pharma companies against the order prohibiting manufacturing, distribution and sale of 14 FDCs licensed prior to the year 1988, in the beginning of June. […]

Pharma Companies 136

Pharma Companies Licensing Licensing Sales 136

pharmaphorum

APRIL 1, 2021

Pharma sales reps are rewarded in a very indirect way. That has always been difficult to measure, especially outside the US where no HCP level (only brick) prescription data is available and despite this the sales force has been by far the biggest (and most expensive) channel. About Exeevo. appeared first on.

Sales 86

Sales Marketing Life Science Pharma Companies 86

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Biogen’s failure should be a warning to other pharma companies. Now Biogen is a shell of a company selling off assets to survive. It should be a warning to other pharma companies.

Pharma Companies 210

Pharma Companies Drugs Marketing Production 210

World of DTC Marketing

JANUARY 15, 2021

About the only thing I agree with is their assessment of sales reps. “What we are feeling now are the effects of a historic over-reliance on the sales rep channel to the detriment of digital channels. Do you want to know the biggest challenge facing pharma companies right now? Now that’s really eye-opening!

Pharma Companies 180

Pharma Companies Sales Marketing Branding 180

World of DTC Marketing

DECEMBER 1, 2020

Walk into any corporate pharma HQ, and you’re likely to see a mission statement that’s pure b t about how patients come first. We all know that Wall Street and sales come well before patients. Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. Want proof?

Pharma Production 186

Pharma Production Pharma Companies Sales Production 186

STAT News

FEBRUARY 9, 2023

Executives at Pfizer, Merck, and Novartis are looking for promising drugs to add to their pipelines and replenish sales as top-selling products lose patent protection in the coming years. The acquisitions could help the companies add new sales to aging line-ups and suggest this year could be a busy one for industry dealmaking.

Pharma Companies 98

Pharma Companies Sales Branding Production 98

pharmaphorum

OCTOBER 7, 2020

Better management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver. One of the noticeable effects of this has been a massive uptake of remote working across the industry, which has accentuated difficulties in conducting remote sales engagements due to poor customer data quality.

Pharma Companies 144

Pharma Companies Sales Doctors Doctor 144

pharmaphorum

AUGUST 24, 2020

Takeda has joined the ranks of big pharma companies jettisoning consumer health businesses in order to concentrate on higher-margin prescription drugs. Takeda Consumer Healthcare sells OTC medicines and other health products with sales of 60 billion yen ($567 million) in fiscal 2019.

Sales 80

Sales Medicine Production Pharma Companies 80

World of DTC Marketing

NOVEMBER 16, 2021

They expect and want more from HCPs and pharma companies. The medical industry is shifting from a model that revolves around sales reps to an omnichannel world in which HCPs are able to access information as and when they need it. A small biotech company may benefit more from hyper-targeted marketing than omnichannel.

Marketing 253

Marketing Doctors Doctor Sales 253

World of DTC Marketing

AUGUST 9, 2021

A leading pharma company recently sponsored a series of Q&A around the use of their new cancer drug. HCPs rely more on their laptops and tablets, but the last thing they want is pharma busting down the door to sell their products. Social media targeted at HCPs is also a great way to educate physicians.

Nurses 294

Nurses Marketing Pharma Companies Production 294

BioSpace

APRIL 18, 2024

French healthcare and pharma company Sanofi will terminate an undisclosed number of positions in its U.S. vaccines commercial unit in an effort to streamline the strategic sales structure.

Vaccination 96

Vaccination Vaccine Pharma Companies Sales 96

World of DTC Marketing

NOVEMBER 24, 2020

Pharma has two problems when it come to online health information: 1ne : The information is often too hard to understand for online health seekers. 2wo : Pharma websites are seen as a sales tool rather than a patient tool. Pharma marketers are too often lulled into a false sense of success when looking at raw traffic numbers.

Scientist 277

Scientist Pharma Companies Production Sales 277

World of DTC Marketing

FEBRUARY 25, 2022

It was a move, in their minds, from fast-moving biotech to a bureaucratic, slow-moving big pharma company. The culture between the two companies is hugely different. It’s doubtful, given the sales of Celgene products, one of which is coming off-patent soon, have not lived up to their “sales pitch.”

Drugs 216

Drugs Sales Pharma Companies Manufacturing 216

World of DTC Marketing

APRIL 23, 2021

The politics of working with a major pharma company can be a difficult challenge. There is still much to emphasis on doing things that deliver sales rather than helping patients. I’m surprised that an agency hasn’t developed an app to monitor social media posts around certain keywords for pharma.

Pharma Companies 188

Pharma Companies Doctors Doctor Marketing 188

World of DTC Marketing

APRIL 5, 2022

What is the definition of a successful pharma product launch? Usually, it’s reaching a certain sales level within a specified time, but that metric is not relevant anymore. Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics.

Production 196

Production Pharma Companies Branding Marketing 196

pharmaphorum

AUGUST 1, 2024

Valneva has bolstered its vaccines pipeline with a shot designed to protect against shigellosis – a major global health threat – licensed from LimmaTech Biologics.The French pharma company – best known for its COVID-19 jab and recent approval for the world's first chikungunya vaccine Ixchiq – is paying €10 million upfront for a stake in LimmaTech's (..)

Vaccination 105

Vaccination Vaccine Pharma Companies Licensing 105

World of DTC Marketing

DECEMBER 21, 2020

Long after COVID is a bad memory, the pharma industry will still be making more and more mistakes in the name of profits. I keep talking to pharma old-timers who talk about the “good old days” of working in an industry when sales, and profits, were instrumental in every decision we made.

Pharma Companies 180

Pharma Companies Sales Marketing Vaccination 180

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. It can’t be promotional or sales information and should not be a long document. 100 percent of U.S.

Doctors 180

Doctors Doctor Sales Marketing 180

World of DTC Marketing

MARCH 24, 2022

I’ve seen some new energy and thinking taking root in some big pharma companies. Still, I’m also seeing some recycled executives show up at other companies when they should have been removed permanently from the industry. John worked for a division of a major pharma company in Cambridge.

Pharma Companies 213

Pharma Companies HR Sales Regulation 213

World of DTC Marketing

OCTOBER 1, 2020

WHAT NOW: The idea that most pharma companies are here to serve patients is a canard. Pharma CEO’s serve themselves with big salaries tied to drug prices and keeping drugs from coming off patent. And by the time Alles left the company late last year, after its sale to Bristol-Myers Squibb, a single Revlimid pill cost $763.

Drugs 181

Drugs Pharma Companies Branding Sales 181

World of DTC Marketing

AUGUST 23, 2020

Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . INSIGHT: This may be true now but pharma companies are ramping up and planning new drug launches in person once the pandemic metrics improve. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

World of DTC Marketing

MAY 3, 2022

Soon they decided that their office in Westin wasn’t good enough for a company with such a sterling reputation, so they spent a massive amount of money building an HQ in Cambridge. They became a big pharma company and lost some of the people who made Biogen such great biotech. 4our: The FDA advisors and Aduhelm.

Pharma Companies 207

Pharma Companies Drugs FDA Approval Production 207

Pharmaceutical Commerce

NOVEMBER 20, 2024

In today’s competitive pharma landscape, success goes beyond meeting quotas. Forward-thinking companies need to adopt AI-powered tools to make informed smarter decisions, strengthen relationships with HCPs, increase sales performance, and optimize the sales reps time in the field

Pharma Companies 52

Pharma Companies Sales 52

World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. ” Too many DTC marketing people have come from the sales force and have a sales mentality at a time when people don’t want the hard sales pitch.

Marketing 196

Marketing Sales Pharma Companies Doctors 196

World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. A pharma company that silos DTC from HCP marketing people is disadvantaged.

Branding 203

Branding Marketing Pharma Companies Doctors 203

Pharmaceutical Technology

AUGUST 30, 2022

Only a limited number of international pharma companies, however, operate manufacturing sites in the country. Large Brazilian pharma companies already play a major role in distributing Covid-19 vaccines to all of Latin America. French and Italian manufacturers have two companies in Brazil.

Manufacturing 195

Manufacturing Marketing Pharma Companies Vaccine 195

World of DTC Marketing

JANUARY 7, 2021

Some within pharma has worked at so many jobs their resume reads like a list of pharma companies. These people tend to want titles of importance and come across as someone who would politically fit within a company. I feel that the top ten pharma companies are soon going to be facing a crisis.

Pharma Companies 215

Pharma Companies HR Vaccine Vaccination 215

World of DTC Marketing

FEBRUARY 16, 2021

McKinsey is loaded with MBAs addicted to spreadsheets and PowerPoint presentations, so of course, they know about patients and pharma? McKinsey’s recommendations to Purdue were directly aimed at extreme sales improvement, and the analysis failed to address the potential of specific incentives to increase addictive, destructive behavior.

Sales 154

Sales Pharma Companies Drugs Marketing 154

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. consumers” trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. DTC marketers seem to ignore this data. It’s not more T.V.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

pharmaphorum

JANUARY 19, 2021

A new survey highlights the importance of customer reference data to digital transformation and analyses ways pharma companies can improve the quality of their datasets. More pharma companies are moving in this direction, and 78% of respondents said they are undertaking, or planning, a customer data enhancement initiative.

Sales 103

Sales Pharma Companies Life Science Production 103