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Ten pharma digital marketing facts

World of DTC Marketing

They should be integrated fully with the brand especially when it comes to market research findings. There are too many recirculating digital marketing people who go from company to company with really accomplishing anything except enhancing their own brand and getting a speaking gig at a pharma conference.

Marketing 183
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The evolving role of social media in healthcare

pharmaphorum

Nowadays, all major pharma conferences and congresses are accompanied by social media coverage from attendees, organisers, and sponsors. These DOLs can be anyone, from physicians, nurses, pharmacists, allied health professionals, and researchers to patients, caregivers, journalists, and science writers.